McKinsey & Company Audience in United States

McKinsey & Company logo

McKinsey & Company has an estimated audience of 1,557,859 people in United States. 74.0% are female, 26.0% are male, average age 39.4. Top regions: New York, California, Texas. Top brand affinities: Small business software, WSJ., Management consulting, Fuqua School of Business, Yale University Press.

The average McKinsey & Company fan in United States is 39.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Small business software, WSJ., Management consulting, with strongest over-indexing on Small business software (54.62× the country average). Demographically, the McKinsey & Company audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of McKinsey & Company fans

Demographic split for McKinsey & Company audience in United States
MetricValue
Female74.0%
Male26.0%
Average age39.4
Estimated audience size1,557,859

Audience persona

The typical McKinsey & Company fan in United States is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Small business software.

Top regions in United States

Top regions ranked by reach for McKinsey & Company in United States
RegionReachAffinity
New York246,8092.84×
California241,6251.41×
Texas178,1851.33×
Illinois107,0562.06×
Florida95,7730.91×
Georgia83,3061.74×
New Jersey78,2051.97×
Massachusetts69,5942.27×
Pennsylvania66,9601.28×
Virginia65,4241.72×
North Carolina46,1780.99×
Washington43,9271.41×
Michigan40,4060.99×
Washington, District of Columbia36,0977.71×
Maryland35,2771.32×
Ohio32,8720.68×
Colorado29,4661.2×
Connecticut23,5401.51×
Minnesota22,1190.99×
Arizona20,3090.64×
Indiana19,3310.68×
Tennessee18,2610.58×
Missouri17,9790.72×
Wisconsin14,6090.62×
South Carolina12,4350.53×
Oregon10,8270.61×
Utah9,4030.67×
Alabama8,5710.39×
Louisiana8,4510.42×
Kentucky8,1270.42×
Nevada6,9410.46×
Oklahoma6,4920.38×
New Hampshire6,4061.04×
Iowa5,9940.47×
Kansas5,9140.48×
Arkansas5,2210.41×
Rhode Island4,7070.95×
Maine3,9440.71×
Hawaii3,9300.59×
Mississippi3,5610.28×
Idaho3,4650.44×
Nebraska3,2310.41×
Delaware2,8660.67×
New Mexico2,5770.33×
West Virginia2,3630.33×
Vermont2,1030.77×
Montana1,7890.41×
North Dakota1,1460.36×
South Dakota1,1000.31×
Alaska9720.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McKinsey & Company audience
BrandAffinityCategory
Small business software54.62×Business & Career
WSJ.24.36×Business & Career
Management consulting17.27×Business & Career
Fuqua School of Business55.81×Business & Career
Yale University Press56.1×Business & Career
Bain & Company55×Business & Career
Investor relations54.62×Politics & Society
StockTwits23.97×Business & Career
Columbia Business School43.39×Business & Career
Steven Pinker54.76×Health
Data analysis10.59×Technology & Electronics
Investment banking7.41×Business & Career
Master of Business Administration6.75×Business & Career
LinkedIn3.42×Internet & Social Media
Harvard Business Review17.81×Business & Career
Yale School of Management47.2×Business & Career
Times Higher Education50.35×Business & Career
Kellogg School of Management40.91×Business & Career
AngelList27.55×Business & Career
Business school7.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McKinsey & Company audience
TraitClusterScore
Career OrientationPOWER5.07
IndulgenceJOY1.84
SustainabilityBALANCE1.76
Early Adopter MentalityPOWER1.69
LGBTQ+ IdentityOPEN1.63
Design AffinityPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for McKinsey & Company
CountryShare
United States20.1%
China16.7%
India10.0%

See McKinsey & Company audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does McKinsey & Company have in United States?

McKinsey & Company has an estimated audience of 1,557,859 people in United States, concentrated in New York and California.

What is the gender split and age of McKinsey & Company fans?

74.0% of McKinsey & Company fans are female, 26.0% are male, with an average age of 39.4 years.

Which brands do McKinsey & Company fans like most?

McKinsey & Company fans show strongest brand affinity for Small business software (54.62×), WSJ. (24.36×), and Management consulting (17.27×) over the country average.

Where do McKinsey & Company fans live in United States?

McKinsey & Company fans in United States are most concentrated in New York (reach 246,809), California (reach 241,625), and Texas (reach 178,185). These three regions account for the largest share of the active audience.

What other brands do McKinsey & Company fans also like?

Beyond McKinsey & Company itself, the audience over-indexes on WSJ. (24.36×), Management consulting (17.27×), Fuqua School of Business (55.81×), and Yale University Press (56.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McKinsey & Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.