Rascasse Audience Intelligence

Yale University Press Audience in United States

A data profile of the people who buy, follow and care about Yale University Press in United States — modelled from more than twelve digital signal sources. Yale University Press has an estimated audience of 434,947 people in United States.

#314among University in United States#4319among POI in United States#2447in Business & Career

The average Yale University Press fan in United States is 42.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Connecticut.

Top brand affinities include SC Freiburg, Borussia Dortmund, Lothar Matthäus, with strongest over-indexing on SC Freiburg (265× the country average).

Demographically, the Yale University Press audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yale University Press fan in United States is more female, around 42.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for SC Freiburg.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yale University Press profile in United States.

Audience size
435K
in United States
Gender
56.1%♀
43.9% male
Age
42.6
average years
Country rank
#39695
POI in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yale University Press fans

56.1% are female, 43.9% are male, average age 42.6.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Yale University Press audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.6
Estimated audience size434,947
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Yale University Press audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Yale University Press audience comes from United States.

Worldwide audience distribution share by country for Yale University Press
CountryShare
United States86.8%
Poland2.4%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yale University Press audience in United States is strongest.

Fig. 05

Top regions by affinity

Yale University Press fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K5.89×
02Washington, District of Columbia~3K2.67×
03Massachusetts~20K1.90×
04New York~40K1.68×
05Rhode Island~2K1.37×
06Vermont<1K1.30×
07Virginia~10K1.16×
08Maine~2K1.15×
09Alaska<1K1.07×
10New Hampshire~2K1.06×
11North Dakota<1K1.03×
12South Dakota~1K1.02×
13Montana~1K1.00×
14Pennsylvania~10K0.98×
15Maryland~7K0.97×
16Illinois~10K0.96×
17Delaware~1K0.96×
18New Mexico~2K0.95×
19West Virginia~2K0.94×
20New Jersey~10K0.93×
21Hawaii~2K0.92×
22Idaho~2K0.91×
23Oregon~5K0.90×
24Mississippi~3K0.90×
25Nebraska~2K0.90×
26Arkansas~3K0.88×
27Kansas~3K0.88×
28Iowa~3K0.86×
29Washington~7K0.85×
30Kentucky~5K0.85×
31Nevada~4K0.85×
32Utah~3K0.85×
33Oklahoma~4K0.84×
34Missouri~6K0.83×
35Minnesota~5K0.83×
36Alabama~5K0.83×
37Louisiana~5K0.83×
38Indiana~7K0.82×
39Wisconsin~5K0.82×
40California~40K0.79×
41Michigan~9K0.79×
42South Carolina~5K0.79×
43Ohio~10K0.78×
44Tennessee~7K0.78×
45Colorado~5K0.78×
46North Carolina~10K0.76×
47Arizona~6K0.72×
48Georgia~9K0.70×
49Texas~20K0.55×
50Florida~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Yale University Press, United States
0.55×1.00×5.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yale University Press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yale University Press audience
#·InterestCategoryAffinity×
01Lothar MatthäusSports424.00×
02Arminia BielefeldSports374.12×
03FC AugsburgSports273.83×
04SC FreiburgSports265.00×
051. FC Union BerlinSports189.29×
06VfB StuttgartSports127.20×
071. FSV Mainz 05Sports119.05×
08LiveScienceBusiness & Career91.44×
09VfL WolfsburgSports87.03×
10Hertha BSCSports82.44×
11Borussia DortmundSports76.56×
12RB LeipzigSports73.02×
13Bayer 04 LeverkusenSports65.23×
14American Museum of Natural HistoryArts & Culture63.40×
15McKinsey & CompanyBusiness & Career56.10×
16Massive open online courseBusiness & Career32.09×
17Augmented realityTechnology & Electronics28.05×
18Business schoolBusiness & Career17.14×
19Creative CommonsTechnology & Electronics8.84×
20InnovationBusiness & Career8.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yale University Press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yale University Press audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.51×
SpiritualityBALANCE2.64×
Quality AwarenessPREMIUM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yale University Press audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.83×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yale University Press have in United States?

Yale University Press has an estimated audience of 434,947 people in United States, concentrated in New York and California.

02

What is the gender split and age of Yale University Press fans?

56.1% of Yale University Press fans are female, 43.9% are male, with an average age of 42.6 years.

03

Which brands do Yale University Press fans like most?

Yale University Press fans show strongest brand affinity for SC Freiburg (265×), Borussia Dortmund (76.56×), and Lothar Matthäus (424×) over the country average.

04

Where do Yale University Press fans live in United States?

Yale University Press fans in United States are most concentrated in New York (reach ~40K), California (reach ~40K), and Connecticut (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yale University Press fans also like?

Beyond Yale University Press itself, the audience over-indexes on Borussia Dortmund (76.56×), Lothar Matthäus (424×), LiveScience (91.44×), and FC Augsburg (273.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Yale University Press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yale University Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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