Yale University Press Audience in United States

Yale University Press has an estimated audience of 434,947 people in United States. 56.1% are female, 43.9% are male, average age 42.6. Top regions: New York, California, Connecticut. Top brand affinities: Borussia Dortmund, FC Bayern Munich, SC Freiburg, McKinsey & Company, VfB Stuttgart.

The average Yale University Press fan in United States is 42.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Connecticut. Top brand affinities include Borussia Dortmund, FC Bayern Munich, SC Freiburg, with strongest over-indexing on Borussia Dortmund (118.18× the country average). Demographically, the Yale University Press audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Yale University Press fans

Demographic split for Yale University Press audience in United States
MetricValue
Female56.1%
Male43.9%
Average age42.6
Estimated audience size434,947

Audience persona

The typical Yale University Press fan in United States is more female, around 42.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.

Top regions in United States

Top regions ranked by reach for Yale University Press in United States
RegionReachAffinity
New York43,7441.8×
California40,3400.84×
Connecticut25,7165.89×
Massachusetts18,0132.1×
Texas17,0710.46×
Illinois15,0451.04×
Pennsylvania13,3810.91×
Virginia13,3281.26×
New Jersey10,4560.95×
Ohio10,3300.77×
Florida9,8110.33×
North Carolina8,9650.69×
Michigan7,6690.67×
Georgia7,4980.56×
Washington7,2580.83×
Maryland7,1460.96×
Indiana5,4830.69×
Tennessee5,2770.6×
Missouri4,8520.69×
Washington, District of Columbia4,8423.7×
Oregon4,1210.83×
Wisconsin4,0740.62×
Minnesota3,9500.63×
Colorado3,7310.54×
Alabama3,5900.59×
Kentucky3,4970.64×
Arizona3,2560.37×
South Carolina3,2020.49×
Louisiana2,7550.49×
Rhode Island2,6051.88×
Maine2,4411.57×
Utah2,4100.62×
Oklahoma2,2610.47×
Mississippi2,2310.62×
New Hampshire2,0231.18×
Iowa1,8840.53×
Arkansas1,7620.49×
Kansas1,7010.5×
Vermont1,6812.2×
New Mexico1,3960.64×
West Virginia1,3300.66×
Idaho1,2280.56×
Alaska1,2251.32×
Montana1,1570.96×
Hawaii1,0830.58×
Nebraska1,0730.49×
Nevada1,0640.25×
South Dakota1,0541.05×
North Dakota1,0261.15×
Wyoming9931.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yale University Press audience
BrandAffinityCategory
Borussia Dortmund118.18×Sports
FC Bayern Munich36.01×Sports
SC Freiburg196.97×Sports
McKinsey & Company75×Business & Career
VfB Stuttgart151.11×Sports
Augmented reality31.67×Technology & Electronics
RB Leipzig84.11×Sports
Eintracht Frankfurt88.89×Sports
1. FC Union Berlin140.47×Sports
Hertha BSC110.14×Sports
Autism Awareness19.03×Health
FC Augsburg190.35×Sports
1. FSV Mainz 05136.61×Sports
Business school20×Business & Career
Diabetes mellitus awareness12.48×Health
Bayer 04 Leverkusen61.11×Sports
Arminia Bielefeld191.58×Sports
Microblogging12.67×Technology & Electronics
TechCrunch15.48×Technology & Electronics
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yale University Press audience
TraitClusterScore
Early Adopter MentalityPOWER4.59
LGBTQ+ IdentityOPEN3.09
Quality AwarenessPREMIUM2.83
Luxury OrientationPREMIUM2.77
SpiritualityBALANCE2.16
Risk AppetiteTHRILL2.07

Worldwide distribution

Worldwide audience distribution share by country for Yale University Press
CountryShare
United States86.8%
Poland2.4%
United Kingdom1.9%

See Yale University Press audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Yale University Press have in United States?

Yale University Press has an estimated audience of 434,947 people in United States, concentrated in New York and California.

What is the gender split and age of Yale University Press fans?

56.1% of Yale University Press fans are female, 43.9% are male, with an average age of 42.6 years.

Which brands do Yale University Press fans like most?

Yale University Press fans show strongest brand affinity for Borussia Dortmund (118.18×), FC Bayern Munich (36.01×), and SC Freiburg (196.97×) over the country average.

Where do Yale University Press fans live in United States?

Yale University Press fans in United States are most concentrated in New York (reach 43,744), California (reach 40,340), and Connecticut (reach 25,716). These three regions account for the largest share of the active audience.

What other brands do Yale University Press fans also like?

Beyond Yale University Press itself, the audience over-indexes on FC Bayern Munich (36.01×), SC Freiburg (196.97×), McKinsey & Company (75×), and VfB Stuttgart (151.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yale University Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.