Times Higher Education Audience in United States

Times Higher Education logo

Times Higher Education has an estimated audience of 276,877 people in United States. 49.6% are female, 50.4% are male, average age 31.9. Top regions: California, New York, Texas. Top brand affinities: Business English, Livingston County, New York, Keenan Allen, UK garage, Isometric exercise.

The average Times Higher Education fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Business English, Livingston County, New York, Keenan Allen, with strongest over-indexing on Business English (21.84× the country average). Demographically, the Times Higher Education audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Times Higher Education fans

Demographic split for Times Higher Education audience in United States
MetricValue
Female49.6%
Male50.4%
Average age31.9
Estimated audience size276,877

Audience persona

The typical Times Higher Education fan in United States is balanced, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business English.

Top regions in United States

Top regions ranked by reach for Times Higher Education in United States
RegionReachAffinity
California38,2751.26×
New York25,7681.67×
Texas13,0670.55×
Massachusetts11,6402.13×
Pennsylvania10,0071.07×
Florida9,7140.52×
Illinois9,2461×
Virginia8,8211.31×
New Jersey8,2571.17×
Maryland5,9941.26×
Michigan5,9510.82×
North Carolina5,6080.67×
Washington5,5811×
Ohio5,4280.64×
Georgia5,4060.63×
Washington, District of Columbia4,5885.51×
Indiana4,1620.82×
Arizona3,7510.66×
Tennessee3,6880.66×
Connecticut3,1111.12×
Colorado3,0170.69×
Minnesota2,6440.67×
Oregon2,5410.8×
Wisconsin2,4920.6×
Missouri2,4680.55×
Louisiana1,7820.5×
Alabama1,6590.43×
South Carolina1,5690.38×
Utah1,3710.55×
Mississippi1,3360.59×
Iowa1,2900.57×
Arkansas1,2860.56×
Kentucky1,2380.36×
Kansas1,1890.54×
Nevada1,1770.44×
Oklahoma1,1610.38×
West Virginia1,1030.86×
Alaska1,1011.86×
Rhode Island1,0971.24×
Hawaii1,0540.89×
Idaho1,0190.73×
Montana9601.25×
South Dakota9471.48×
North Dakota9221.62×
New Hampshire9090.83×
Wyoming8922.17×
Nebraska8900.64×
New Mexico8850.64×
Maine8770.88×
Vermont8631.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Times Higher Education audience
BrandAffinityCategory
Business English21.84×Business & Career
Livingston County, New York71.81×
Keenan Allen20×Sports
UK garage9.29×Music & Radio
Isometric exercise10.84×Sports
Mount Kilimanjaro20×Travel & Leisure
ARCO3.22×Cars & Mobility
College of the Holy Cross15.97×Business & Career
Jesse Plemons3.4×Movies & TV
Kay Arthur20×Literature
Ludo (board game)8.44×Games
Notre Dame Fighting Irish football3.68×Sports
Elsword11.61×Games
Emilio Estefan10.14×Music & Radio
Edgars5.76×Shopping
JDSU2.03×Business & Career
Peugeot 30816.27×Cars & Mobility
Stamp collecting3.02×Home & Garden
Bridget Jones: The Edge of Reason12.86×Movies & TV
Mothercare1.94×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Times Higher Education audience
TraitClusterScore
Early Adopter MentalityPOWER4.62
Luxury OrientationPREMIUM3.25
Quality AwarenessPREMIUM2.86
LGBTQ+ IdentityOPEN2.54
Convenience OrientationPREMIUM2.34
Design AffinityPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for Times Higher Education
CountryShare
United States16.0%
United Kingdom15.5%
India7.8%

See Times Higher Education audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Times Higher Education have in United States?

Times Higher Education has an estimated audience of 276,877 people in United States, concentrated in California and New York.

What is the gender split and age of Times Higher Education fans?

49.6% of Times Higher Education fans are female, 50.4% are male, with an average age of 31.9 years.

Which brands do Times Higher Education fans like most?

Times Higher Education fans show strongest brand affinity for Business English (21.84×), Livingston County, New York (71.81×), and Keenan Allen (20×) over the country average.

Where do Times Higher Education fans live in United States?

Times Higher Education fans in United States are most concentrated in California (reach 38,275), New York (reach 25,768), and Texas (reach 13,067). These three regions account for the largest share of the active audience.

What other brands do Times Higher Education fans also like?

Beyond Times Higher Education itself, the audience over-indexes on Livingston County, New York (71.81×), Keenan Allen (20×), UK garage (9.29×), and Isometric exercise (10.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Times Higher Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.