WSJ. Audience in United States

WSJ. has an estimated audience of 6,309,277 people in United States. 54.9% are female, 45.1% are male, average age 46.3. Top regions: California, New York, Florida. Top brand affinities: Augmented reality, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average WSJ. fan in United States is 46.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Augmented reality, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Augmented reality (28.5× the country average). Demographically, the WSJ. audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of WSJ. fans

Demographic split for WSJ. audience in United States
MetricValue
Female54.9%
Male45.1%
Average age46.3
Estimated audience size6,309,277

Audience persona

The typical WSJ. fan in United States is balanced, around 46.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Augmented reality.

Top regions in United States

Top regions ranked by reach for WSJ. in United States
RegionReachAffinity
California790,8551.14×
New York739,5282.1×
Florida404,1620.95×
Texas396,4120.73×
Massachusetts279,2952.25×
Illinois265,9981.27×
New Jersey257,0981.6×
Virginia238,8121.55×
Pennsylvania235,9031.11×
Georgia183,5350.94×
North Carolina178,4700.94×
Washington161,4031.28×
Maryland148,7161.37×
Ohio147,8420.76×
Michigan144,5560.88×
Colorado129,2101.3×
Connecticut125,6881.99×
Arizona112,8440.88×
Minnesota98,1321.09×
Tennessee88,6580.7×
Indiana87,3130.76×
Wisconsin80,0650.84×
Missouri78,8060.77×
South Carolina78,2130.82×
Oregon63,1580.87×
Washington, District of Columbia59,2633.13×
Utah45,6590.81×
Kentucky41,2180.52×
Louisiana40,3520.5×
Alabama36,5330.41×
Maine36,2391.6×
Nevada35,9390.59×
Kansas31,1630.63×
New Hampshire31,1011.25×
Oklahoma30,7000.44×
Iowa29,9110.58×
Rhode Island27,6591.38×
New Mexico25,0590.79×
Idaho23,0650.73×
Hawaii22,1980.82×
Arkansas19,5570.38×
Nebraska19,3260.61×
Delaware18,7931.08×
Vermont17,7961.61×
Montana15,8100.9×
Mississippi14,1570.27×
West Virginia13,9800.48×
Alaska10,7610.8×
South Dakota8,0270.55×
Wyoming7,4710.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WSJ. audience
BrandAffinityCategory
Augmented reality28.5×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
McKinsey & Company34.05×Business & Career
The Economist11.65×Business & Career
Income tax13.19×Business & Career
Harvard Business Review20.53×Business & Career
Business school9.73×Business & Career
American Airlines3.33×Travel & Leisure
MSN3.14×News
Kitchenware4.17×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
TechCrunch7.71×Technology & Electronics
Max Mara12.69×Fashion & Accessoires
First Republic Bank44.21×Business & Career
Chase (bank)2.85×Business & Career
Livemusic3.08×Music & Radio
Innovation3.24×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WSJ. audience
TraitClusterScore
Luxury OrientationPREMIUM3.42
Quality AwarenessPREMIUM3.14
Early Adopter MentalityPOWER3.02
Design AffinityPREMIUM2.5
TravellingTHRILL1.9
Career OrientationPOWER1.77

Worldwide distribution

Worldwide audience distribution share by country for WSJ.
CountryShare
United States49.4%
China18.6%
Poland2.9%

See WSJ. audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does WSJ. have in United States?

WSJ. has an estimated audience of 6,309,277 people in United States, concentrated in California and New York.

What is the gender split and age of WSJ. fans?

54.9% of WSJ. fans are female, 45.1% are male, with an average age of 46.3 years.

Which brands do WSJ. fans like most?

WSJ. fans show strongest brand affinity for Augmented reality (28.5×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do WSJ. fans live in United States?

WSJ. fans in United States are most concentrated in California (reach 790,855), New York (reach 739,528), and Florida (reach 404,162). These three regions account for the largest share of the active audience.

What other brands do WSJ. fans also like?

Beyond WSJ. itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WSJ.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.