Bain & Company Audience in United States
Bain & Company has an estimated audience of 429,377 people in United States. 55.8% are female, 44.2% are male, average age 38.8. Top regions: California, Texas, New York.
The average Bain & Company fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Bain & Company audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Bain & Company fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.8 |
| Estimated audience size | 429,377 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,296 | 1.45× |
| Texas | 58,041 | 1.57× |
| New York | 47,991 | 2× |
| Massachusetts | 32,801 | 3.88× |
| Illinois | 27,523 | 1.92× |
| Florida | 22,427 | 0.77× |
| Georgia | 21,178 | 1.6× |
| Virginia | 16,681 | 1.59× |
| New Jersey | 14,924 | 1.37× |
| Pennsylvania | 13,510 | 0.93× |
| North Carolina | 12,476 | 0.97× |
| Washington | 11,307 | 1.31× |
| Maryland | 9,566 | 1.3× |
| Michigan | 8,911 | 0.79× |
| Ohio | 8,679 | 0.66× |
| Colorado | 8,314 | 1.23× |
| Connecticut | 7,159 | 1.66× |
| Indiana | 7,116 | 0.91× |
| Washington, District of Columbia | 6,348 | 4.92× |
| Tennessee | 5,989 | 0.7× |
| Missouri | 4,836 | 0.7× |
| Arizona | 4,822 | 0.55× |
| Minnesota | 4,802 | 0.78× |
| Wisconsin | 4,040 | 0.63× |
| South Carolina | 4,015 | 0.62× |
| Utah | 3,948 | 1.03× |
| Oregon | 3,458 | 0.7× |
| Alabama | 2,680 | 0.45× |
| Louisiana | 2,646 | 0.48× |
| New Hampshire | 2,607 | 1.54× |
| Nevada | 2,462 | 0.59× |
| Kentucky | 2,424 | 0.45× |
| Oklahoma | 2,114 | 0.44× |
| Rhode Island | 1,966 | 1.44× |
| Arkansas | 1,742 | 0.49× |
| Iowa | 1,723 | 0.49× |
| Kansas | 1,722 | 0.51× |
| Maine | 1,333 | 0.87× |
| Idaho | 1,108 | 0.51× |
| Hawaii | 1,058 | 0.57× |
| Nebraska | 1,038 | 0.48× |
| Mississippi | 1,033 | 0.29× |
| Delaware | 782 | 0.66× |
| New Mexico | 731 | 0.34× |
| Vermont | 712 | 0.95× |
| Montana | 629 | 0.53× |
| West Virginia | 578 | 0.29× |
| South Dakota | 347 | 0.35× |
| North Dakota | 290 | 0.33× |
| Wyoming | 269 | 0.42× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 6.61 |
| Early Adopter Mentality | POWER | 4.65 |
| LGBTQ+ Identity | OPEN | 3.3 |
| Quality Awareness | PREMIUM | 2.77 |
| Luxury Orientation | PREMIUM | 2.67 |
| Design Affinity | PREMIUM | 2.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| India | 20.1% |
| China | 8.7% |
See Bain & Company audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Bain & Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.