Rascasse Audience Intelligence

Bain & Company Target Market in United States

A data profile of the people who buy, follow and care about Bain & Company in United States — modelled from more than twelve digital signal sources. Bain & Company has an estimated audience of 413,244 people in United States.

#31among Consulting in United States#4235among Brand in United States#2516in Business & Career

The average Bain & Company fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bain & Company profile in United States.

Audience size
413K
in United States
Gender
55.8%♀
44.2% male
Age
38.8
average years
Country rank
#40859
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bain & Company

55.8% are female, 44.2% are male, average age 38.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Bain & Company audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.8
Estimated audience size413,244
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Bain & Company audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Bain & Company audience comes from United States.

Worldwide audience distribution share by country for Bain & Company
CountryShare
United States20.6%
India20.5%
China8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bain & Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Bain & Company customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K6.41×
02Massachusetts~40K4.77×
03Illinois~40K2.59×
04New York~50K2.13×
05Georgia~30K2.01×
06Washington~10K1.62×
07Texas~60K1.57×
08Virginia~20K1.56×
09New Hampshire~2K1.48×
10Connecticut~6K1.46×
11California~70K1.39×
12Rhode Island~2K1.36×
13Colorado~9K1.28×
14New Jersey~10K1.20×
15Maryland~9K1.20×
16Utah~4K1.00×
17Vermont<1K0.94×
18Maine~1K0.92×
19Alaska<1K0.90×
20North Carolina~10K0.84×
21Pennsylvania~10K0.83×
22Indiana~6K0.81×
23South Dakota<1K0.79×
24North Dakota<1K0.79×
25Delaware<1K0.77×
26Montana<1K0.75×
27Michigan~8K0.73×
28Minnesota~4K0.73×
29Hawaii~1K0.72×
30West Virginia~1K0.69×
31Idaho~1K0.68×
32Florida~20K0.66×
33Tennessee~6K0.66×
34Oregon~3K0.66×
35Missouri~5K0.65×
36Nebraska~1K0.65×
37New Mexico~1K0.64×
38Wisconsin~4K0.62×
39Mississippi~2K0.62×
40Arkansas~2K0.62×
41South Carolina~4K0.61×
42Nevada~3K0.61×
43Kansas~2K0.61×
44Iowa~2K0.60×
45Ohio~8K0.59×
46Louisiana~3K0.56×
47Oklahoma~3K0.56×
48Arizona~5K0.55×
49Kentucky~3K0.55×
50Alabama~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Bain & Company, United States
0.54×1.00×6.41×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bain & Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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