Rascasse Audience Intelligence

Ars Technica Audience in United States

A data profile of the people who buy, follow and care about Ars Technica in United States — modelled from more than twelve digital signal sources. Ars Technica has an estimated audience of 1,650,956 people in United States.

#514among Website / Newspaper / Magazine in United States#577in Technology & Electronics

The average Ars Technica fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dropbox (service), Eurostar, Xiaomi, with strongest over-indexing on Dropbox (service) (25.86× the country average).

Demographically, the Ars Technica audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ars Technica fan in United States is more male, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dropbox (service).

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ars Technica profile in United States.

Audience size
1.7M
in United States
Gender
41.9%♀
58.1% male
Age
44.1
average years
Country rank
#16511
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Ars Technica

41.9% are female, 58.1% are male, average age 44.1.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Ars Technica audience in United States
MetricValue
Female41.9%
Male58.1%
Average age44.1
Estimated audience size1,650,956
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Ars Technica audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Ars Technica audience comes from United States.

Worldwide audience distribution share by country for Ars Technica
CountryShare
United States51.6%
India5.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ars Technica audience in United States is strongest.

Fig. 05

Top regions by affinity

Ars Technica fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K2.45×
02Washington, District of Columbia~10K2.31×
03Oregon~30K1.75×
04Virginia~60K1.53×
05Maryland~40K1.53×
06Massachusetts~50K1.51×
07Colorado~40K1.40×
08California~200K1.30×
09Hawaii~9K1.27×
10Maine~7K1.23×
11Connecticut~20K1.19×
12Illinois~60K1.14×
13Wisconsin~30K1.14×
14Arizona~40K1.13×
15New Hampshire~7K1.07×
16Utah~20K1.06×
17Minnesota~20K1.05×
18Alaska~4K1.02×
19Michigan~40K1.01×
20Iowa~10K1.01×
21New York~90K1.00×
22Ohio~50K1.00×
23Vermont~3K1.00×
24Missouri~30K0.99×
25Alabama~20K0.98×
26New Mexico~8K0.97×
27Nebraska~8K0.94×
28Rhode Island~5K0.92×
29Indiana~30K0.90×
30Texas~100K0.89×
31Kansas~10K0.88×
32Montana~4K0.88×
33Pennsylvania~50K0.86×
34Nevada~10K0.85×
35North Carolina~40K0.82×
36Georgia~40K0.80×
37New Jersey~30K0.79×
38Idaho~7K0.79×
39South Carolina~20K0.78×
40North Dakota~3K0.78×
41South Dakota~3K0.77×
42Delaware~3K0.74×
43Arkansas~10K0.70×
44Tennessee~20K0.69×
45West Virginia~5K0.68×
46Oklahoma~10K0.67×
47Florida~70K0.64×
48Kentucky~10K0.62×
49Louisiana~10K0.54×
50Mississippi~7K0.53×
Fig. 06

Affinity by region

Affinity by region — Ars Technica, United States
0.53×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ars Technica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ars Technica audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics97.76×
02EurostarCars & Mobility91.89×
03LibreOfficeTechnology & Electronics54.81×
04XiaomiTechnology & Electronics43.08×
05HuaweiTechnology & Electronics35.00×
06A Million Ways to Die in the WestMovies & TV34.09×
07LiveScienceBusiness & Career30.63×
08Bordeaux wineFood & Beverages27.60×
09Dropbox (service)Technology & Electronics25.86×
10Erin AndrewsSports23.11×
11EngadgetTechnology & Electronics18.95×
12Key FoodShopping18.17×
13GizmodoTechnology & Electronics17.67×
14The VergeTechnology & Electronics11.70×
15DuckDuckGoInternet & Social Media11.29×
16Elon MuskBusiness & Career9.58×
17Casino gamesGames8.61×
18Sustainable energyHome & Garden8.42×
19Renewable energyBusiness & Career6.47×
20The UPS StoreShopping5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ars Technica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ars Technica audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER5.64×
Convenience OrientationPREMIUM2.65×
Quality AwarenessPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ars Technica audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ars Technica have in United States?

Ars Technica has an estimated audience of 1,650,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ars Technica fans?

41.9% of Ars Technica fans are female, 58.1% are male, with an average age of 44.1 years.

03

Which brands do Ars Technica fans like most?

Ars Technica fans show strongest brand affinity for Dropbox (service) (25.86×), Eurostar (91.89×), and Xiaomi (43.08×) over the country average.

04

Where do Ars Technica fans live in United States?

Ars Technica fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ars Technica fans also like?

Beyond Ars Technica itself, the audience over-indexes on Eurostar (91.89×), Xiaomi (43.08×), Engadget (18.95×), and Huawei (35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ars Technica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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