Ars Technica Audience in United States

Ars Technica has an estimated audience of 1,660,391 people in United States. 41.9% are female, 58.1% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Eurostar, Dropbox (service), Engadget, Sharp Aquos, Huawei.

The average Ars Technica fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Eurostar, Dropbox (service), Engadget, with strongest over-indexing on Eurostar (96.65× the country average). Demographically, the Ars Technica audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of Ars Technica fans

Demographic split for Ars Technica audience in United States
MetricValue
Female41.9%
Male58.1%
Average age44.1
Estimated audience size1,660,391

Audience persona

The typical Ars Technica fan in United States is more male, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eurostar.

Top regions in United States

Top regions ranked by reach for Ars Technica in United States
RegionReachAffinity
California240,7681.32×
Texas131,1340.92×
New York95,3651.03×
Washington83,7782.52×
Florida69,2160.62×
Illinois61,5671.11×
Virginia60,2501.49×
Ohio51,4471.01×
Massachusetts50,3901.54×
Pennsylvania49,6160.89×
Michigan46,9641.08×
North Carolina44,3070.89×
Maryland44,2691.55×
Georgia43,9470.86×
Arizona41,3031.22×
Colorado36,7461.4×
Oregon35,8531.88×
New Jersey34,0420.81×
Wisconsin30,2031.21×
Missouri28,4541.06×
Indiana26,4820.87×
Minnesota25,3661.07×
Alabama24,1371.04×
Tennessee22,0860.66×
South Carolina18,9310.76×
Connecticut18,1321.09×
Utah14,9651.01×
Iowa13,8801.01×
Nevada12,9110.8×
Kentucky12,6520.61×
Kansas11,9640.91×
Oklahoma10,6300.58×
Washington, District of Columbia10,5032.1×
Louisiana9,9320.46×
Hawaii8,2601.16×
Arkansas8,1590.6×
Nebraska8,0920.97×
New Mexico8,0690.97×
Maine7,5211.26×
New Hampshire6,9521.06×
Idaho6,3650.76×
Mississippi5,0670.37×
Rhode Island5,0300.95×
West Virginia4,0400.52×
Montana3,8250.83×
Alaska3,7001.04×
Vermont3,0501.05×
Delaware2,8790.63×
South Dakota2,1630.56×
North Dakota1,8080.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ars Technica audience
BrandAffinityCategory
Eurostar96.65×Cars & Mobility
Dropbox (service)22.52×Technology & Electronics
Engadget18.13×Technology & Electronics
Sharp Aquos127.57×Technology & Electronics
Huawei32.26×Technology & Electronics
Xiaomi31.96×Technology & Electronics
The UPS Store5.8×Shopping
Paperless Post28.03×Shopping
Josh Duhamel16.71×Fashion & Accessoires
Casino games9.8×Games
Aaron Paul20.75×Movies & TV
Bachelor of Business Administration40.26×Business & Career
DuckDuckGo8.92×Internet & Social Media
Bordeaux wine25.73×Food & Beverages
LibreOffice41.64×Technology & Electronics
Elon Musk8.35×Business & Career
Key Food17.65×Shopping
Jon Favreau18.44×Movies & TV
Paul Stanley19.01×Music & Radio
CNET9.25×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ars Technica audience
TraitClusterScore
Early Adopter MentalityPOWER5.78
Quality AwarenessPREMIUM2.29
Need for SecurityCONSERVATISM1.98
LGBTQ+ IdentityOPEN1.91
Convenience OrientationPREMIUM1.75
Family OrientationCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Ars Technica
CountryShare
United States52.1%
India5.4%
United Kingdom4.5%

See Ars Technica audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Ars Technica have in United States?

Ars Technica has an estimated audience of 1,660,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Ars Technica fans?

41.9% of Ars Technica fans are female, 58.1% are male, with an average age of 44.1 years.

Which brands do Ars Technica fans like most?

Ars Technica fans show strongest brand affinity for Eurostar (96.65×), Dropbox (service) (22.52×), and Engadget (18.13×) over the country average.

Where do Ars Technica fans live in United States?

Ars Technica fans in United States are most concentrated in California (reach 240,768), Texas (reach 131,134), and New York (reach 95,365). These three regions account for the largest share of the active audience.

What other brands do Ars Technica fans also like?

Beyond Ars Technica itself, the audience over-indexes on Dropbox (service) (22.52×), Engadget (18.13×), Sharp Aquos (127.57×), and Huawei (32.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ars Technica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.