Rascasse Audience Intelligence

Science Friday Audience in United States

A data profile of the people who buy, follow and care about Science Friday in United States — modelled from more than twelve digital signal sources. Science Friday has an estimated audience of 594,694 people in United States.

#1051among Website / Newspaper / Magazine in United States#2056in Business & Career

The average Science Friday fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include LiveScience, American Museum of Natural History, Sustainable energy, with strongest over-indexing on LiveScience (83.35× the country average).

Demographically, the Science Friday audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Science Friday fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for LiveScience.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Science Friday profile in United States.

Audience size
595K
in United States
Gender
59.5%♀
40.5% male
Age
41.8
average years
Country rank
#32996
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Science Friday

59.5% are female, 40.5% are male, average age 41.8.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Science Friday audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.8
Estimated audience size594,694
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Science Friday audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Science Friday audience comes from United States.

Worldwide audience distribution share by country for Science Friday
CountryShare
United States91.5%
Australia3.5%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Science Friday audience in United States is strongest.

Fig. 05

Top regions by affinity

Science Friday fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K3.08×
02Vermont~3K2.48×
03Oregon~10K1.98×
04Colorado~20K1.87×
05Maine~4K1.80×
06Hawaii~4K1.57×
07Minnesota~10K1.45×
08Iowa~7K1.35×
09Wyoming~1K1.29×
10Missouri~10K1.23×
11Connecticut~7K1.23×
12Utah~7K1.22×
13Kansas~6K1.20×
14Montana~2K1.18×
15Wisconsin~10K1.15×
16New Hampshire~3K1.13×
17Massachusetts~10K1.11×
18New Mexico~3K1.10×
19California~70K1.03×
20Washington, District of Columbia~2K1.02×
21Pennsylvania~20K1.00×
22Arizona~10K1.00×
23Idaho~3K0.93×
24South Dakota~1K0.91×
25Rhode Island~2K0.87×
26Maryland~9K0.86×
27Ohio~20K0.85×
28Michigan~10K0.85×
29Illinois~20K0.82×
30Washington~10K0.82×
31Arkansas~4K0.81×
32Delaware~1K0.81×
33Mississippi~4K0.80×
34New York~30K0.79×
35West Virginia~2K0.79×
36North Carolina~10K0.75×
37Kentucky~6K0.74×
38Nebraska~2K0.74×
39Indiana~8K0.73×
40Virginia~10K0.69×
41Oklahoma~5K0.68×
42Nevada~4K0.68×
43Alabama~5K0.64×
44Louisiana~5K0.64×
45New Jersey~10K0.62×
46South Carolina~5K0.60×
47Florida~20K0.56×
48Georgia~10K0.53×
49Tennessee~6K0.53×
50Texas~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Science Friday, United States
0.38×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Science Friday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Science Friday audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career83.35×
02American Museum of Natural HistoryArts & Culture53.51×
03Nebraska LotteryGames29.20×
04International Space StationCars & Mobility19.33×
05Sustainable energyHome & Garden14.80×
06International educationBusiness & Career14.78×
07Renewable energyBusiness & Career10.00×
08Late-night talk showMovies & TV7.10×
09NeuroscienceBusiness & Career6.80×
10Creative CommonsTechnology & Electronics6.55×
11Graphic novelLiterature6.29×
12Weather forecastingHome & Garden4.63×
13InnovationBusiness & Career3.70×
14Solar energyHome & Garden3.17×
15PodcastMusic & Radio2.62×
16IKEAHome & Garden2.60×
17Trader Joe'sShopping2.45×
18AirbnbTravel & Leisure2.41×
19NatureHome & Garden2.39×
20PinterestInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Science Friday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Science Friday audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.08×
PatriotismCONSERVATISM2.80×
Early Adopter MentalityPOWER2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Science Friday audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.93×
Pet OwnershipJOY0.97×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Science Friday have in United States?

Science Friday has an estimated audience of 594,694 people in United States, concentrated in California and New York.

02

What is the gender split and age of Science Friday fans?

59.5% of Science Friday fans are female, 40.5% are male, with an average age of 41.8 years.

03

Which brands do Science Friday fans like most?

Science Friday fans show strongest brand affinity for LiveScience (83.35×), American Museum of Natural History (53.51×), and Sustainable energy (14.8×) over the country average.

04

Where do Science Friday fans live in United States?

Science Friday fans in United States are most concentrated in California (reach ~70K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Science Friday fans also like?

Beyond Science Friday itself, the audience over-indexes on American Museum of Natural History (53.51×), Sustainable energy (14.8×), Renewable energy (10×), and Creative Commons (6.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Science Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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