Science Friday Audience in United States

Science Friday logo

Science Friday has an estimated audience of 604,448 people in United States. 59.5% are female, 40.5% are male, average age 41.8. Top regions: California, New York, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Grinch, Hibachi.

The average Science Friday fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (16.62× the country average). Demographically, the Science Friday audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Science Friday fans

Demographic split for Science Friday audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.8
Estimated audience size604,448

Audience persona

The typical Science Friday fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Science Friday in United States
RegionReachAffinity
California70,5911.06×
New York25,6390.76×
Florida22,7790.56×
Colorado19,8132.08×
Texas19,0850.37×
Pennsylvania17,8830.88×
Illinois16,5260.82×
Ohio15,7840.85×
Oregon15,3672.22×
North Carolina13,8370.76×
Minnesota13,7461.59×
Massachusetts13,5241.14×
Michigan13,0740.83×
Missouri12,8641.32×
Arizona12,7881.04×
Wisconsin11,5691.27×
Virginia10,1740.69×
Washington10,1450.84×
New Jersey8,6200.56×
Maryland8,3050.8×
Iowa8,1201.63×
Utah7,6661.42×
Connecticut7,5471.24×
Georgia7,5220.4×
Indiana7,1240.65×
Kansas6,2901.32×
Kentucky5,0380.66×
Alaska4,8903.78×
Hawaii4,7041.81×
Maine4,4412.05×
South Carolina4,3390.48×
Alabama3,8290.45×
New Mexico3,6151.19×
Oklahoma3,4890.52×
Tennessee3,1660.26×
Nevada3,1420.54×
Arkansas3,1020.62×
Louisiana2,9880.38×
Vermont2,7072.55×
New Hampshire2,6721.12×
Idaho2,5290.83×
Washington, District of Columbia2,0581.13×
Montana1,7241.03×
Wyoming1,3991.56×
Rhode Island1,3760.72×
South Dakota9900.71×
West Virginia7930.28×
Nebraska7850.26×
Delaware7450.45×
Mississippi5670.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Science Friday audience
BrandAffinityCategory
Governor of Michigan16.62×Politics & Society
Goop11.95×Internet & Social Media
Vocal harmony8.91×Music & Radio
Grinch6.91×Movies & TV
Hibachi13.23×Food & Beverages
Historic site7.09×Arts & Culture
Urban Outfitters3.04×Shopping
Wok10.29×Food & Beverages
Grace Slick12.76×Music & Radio
Ira Glass22.61×Music & Radio
Google Home8.3×Technology & Electronics
Hipster12.31×Politics & Society
El Paso County, Colorado16.47×Travel & Leisure
headspace11.76×Health
Elsword20×Games
Fairy godmother9×Literature
Cherish (group)13.07×Music & Radio
TV Fanatic12.38×Movies & TV
No Escape (1994 film)12.71×Movies & TV
Natural rubber2.31×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Science Friday audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Risk AppetiteTHRILL2.55
PatriotismCONSERVATISM2.36
Early Adopter MentalityPOWER2.25
SustainabilityBALANCE2.21
IndividualismJOY1.68

Worldwide distribution

Worldwide audience distribution share by country for Science Friday
CountryShare
United States88.6%
United Kingdom3.5%
Australia3.3%

See Science Friday audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Science Friday have in United States?

Science Friday has an estimated audience of 604,448 people in United States, concentrated in California and New York.

What is the gender split and age of Science Friday fans?

59.5% of Science Friday fans are female, 40.5% are male, with an average age of 41.8 years.

Which brands do Science Friday fans like most?

Science Friday fans show strongest brand affinity for Governor of Michigan (16.62×), Goop (11.95×), and Vocal harmony (8.91×) over the country average.

Where do Science Friday fans live in United States?

Science Friday fans in United States are most concentrated in California (reach 70,591), New York (reach 25,639), and Florida (reach 22,779). These three regions account for the largest share of the active audience.

What other brands do Science Friday fans also like?

Beyond Science Friday itself, the audience over-indexes on Goop (11.95×), Vocal harmony (8.91×), Grinch (6.91×), and Hibachi (13.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Science Friday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.