Harvard University Press Audience in United States

Demographics of Harvard University Press fans

Audience persona

The typical Harvard University Press fan in United States is more female, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Harvard University Press audiences in other countries

• Harvard University Press — Germany
• Harvard University Press — United Kingdom
• Harvard University Press — France
• Harvard University Press — Italy
• Harvard University Press — Spain
• Harvard University Press — Brazil
• Harvard University Press — Japan
• Harvard University Press — South Korea
• Harvard University Press — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does Harvard University Press have in United States?

Harvard University Press has an estimated audience of 518,586 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Harvard University Press fans?

56.0% of Harvard University Press fans are female, 44.0% are male, with an average age of 41.5 years.

Which brands do Harvard University Press fans like most?

Harvard University Press fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Harvard University Press fans live in United States?

Harvard University Press fans in United States are most concentrated in Massachusetts (reach 52,532), California (reach 43,947), and New York (reach 43,429). These three regions account for the largest share of the active audience.

What other brands do Harvard University Press fans also like?

Beyond Harvard University Press itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Phase 10 (61.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard University Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.