Rascasse Audience Intelligence

Harvard University Press Audience in United States

A data profile of the people who buy, follow and care about Harvard University Press in United States — modelled from more than twelve digital signal sources. Harvard University Press has an estimated audience of 518,586 people in United States.

#258among University in United States#3731among POI in United States#2221in Business & Career

The average Harvard University Press fan in United States is 41.5 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include LiveScience, American Museum of Natural History, Creative Commons, with strongest over-indexing on LiveScience (67.57× the country average).

Demographically, the Harvard University Press audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harvard University Press fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for LiveScience.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvard University Press profile in United States.

Audience size
519K
in United States
Gender
56.0%♀
44.0% male
Age
41.5
average years
Country rank
#35844
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harvard University Press fans

56.0% are female, 44.0% are male, average age 41.5.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Harvard University Press audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.5
Estimated audience size518,586
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Harvard University Press audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Harvard University Press audience comes from United States.

Worldwide audience distribution share by country for Harvard University Press
CountryShare
United States39.4%
India31.7%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvard University Press audience in United States is strongest.

Fig. 05

Top regions by affinity

Harvard University Press fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K4.91×
02Washington, District of Columbia~4K2.32×
03Connecticut~9K1.71×
04New York~40K1.37×
05Vermont~1K1.34×
06Rhode Island~2K1.24×
07New Hampshire~3K1.23×
08Maine~2K1.14×
09Alaska~1K1.10×
10North Dakota~1K1.08×
11South Dakota~1K1.07×
12Montana~1K1.03×
13Maryland~9K1.02×
14Virginia~10K1.00×
15Delaware~1K1.00×
16Hawaii~2K0.98×
17West Virginia~2K0.97×
18Pennsylvania~20K0.95×
19Idaho~2K0.94×
20New Jersey~10K0.92×
21Oregon~5K0.92×
22Mississippi~4K0.92×
23New Mexico~2K0.92×
24Nebraska~2K0.92×
25Illinois~20K0.90×
26Arkansas~4K0.90×
27Kansas~4K0.89×
28Iowa~4K0.88×
29Wisconsin~7K0.87×
30Minnesota~6K0.87×
31Oklahoma~5K0.87×
32Ohio~10K0.86×
33Louisiana~6K0.86×
34Kentucky~6K0.86×
35Nevada~4K0.86×
36Utah~4K0.86×
37Indiana~8K0.84×
38Alabama~6K0.84×
39Missouri~7K0.83×
40South Carolina~6K0.82×
41Washington~8K0.81×
42Michigan~10K0.80×
43Colorado~7K0.80×
44Tennessee~8K0.79×
45California~40K0.77×
46North Carolina~10K0.77×
47Arizona~8K0.76×
48Georgia~10K0.72×
49Florida~20K0.58×
50Texas~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Harvard University Press, United States
0.56×1.00×4.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvard University Press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvard University Press audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career67.57×
02Phase 10Games61.80×
03American Museum of Natural HistoryArts & Culture47.02×
04BitdefenderTechnology & Electronics29.49×
05FiskarsHome & Garden24.22×
06Banfield Pet HospitalHealth23.37×
07UniFiTechnology & Electronics20.00×
08International Space StationCars & Mobility19.64×
09Home2 Suites by HiltonTravel & Leisure16.19×
10Dropbox (service)Technology & Electronics11.73×
11EssayLiterature9.74×
12Creative CommonsTechnology & Electronics8.16×
13NeuroscienceBusiness & Career6.94×
14BJ's Wholesale ClubShopping4.74×
15Sustainable energyHome & Garden4.51×
16SolitaireGames4.33×
17Renewable energyBusiness & Career3.70×
18FedExBusiness & Career3.35×
19The UPS StoreShopping2.71×
20NatureHome & Garden2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvard University Press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvard University Press audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.59×
Family OrientationCONSERVATISM2.07×
Convenience OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvard University Press audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.89×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harvard University Press have in United States?

Harvard University Press has an estimated audience of 518,586 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Harvard University Press fans?

56.0% of Harvard University Press fans are female, 44.0% are male, with an average age of 41.5 years.

03

Which brands do Harvard University Press fans like most?

Harvard University Press fans show strongest brand affinity for LiveScience (67.57×), American Museum of Natural History (47.02×), and Creative Commons (8.16×) over the country average.

04

Where do Harvard University Press fans live in United States?

Harvard University Press fans in United States are most concentrated in Massachusetts (reach ~50K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Harvard University Press fans also like?

Beyond Harvard University Press itself, the audience over-indexes on American Museum of Natural History (47.02×), Creative Commons (8.16×), Phase 10 (61.8×), and Neuroscience (6.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Harvard University Press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard University Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →