Sky & Telescope Audience in United States

Sky & Telescope logo

Sky & Telescope has an estimated audience of 431,293 people in United States. 50.5% are female, 49.5% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Sky & Telescope fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sky & Telescope audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Demographics of Sky & Telescope fans

Demographic split for Sky & Telescope audience in United States
MetricValue
Female50.5%
Male49.5%
Average age44.1
Estimated audience size431,293

Audience persona

The typical Sky & Telescope fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sky & Telescope in United States
RegionReachAffinity
California44,7900.94×
Texas23,5970.64×
New York21,4840.89×
Florida19,6660.67×
Massachusetts15,8391.86×
Pennsylvania15,6201.08×
Illinois13,3470.93×
Ohio11,8010.89×
Virginia11,7801.12×
Michigan10,9760.97×
North Carolina10,7680.83×
Arizona10,5141.19×
Washington9,7561.13×
New Jersey9,7430.89×
Georgia8,7510.66×
Colorado8,4801.25×
Maryland8,3211.12×
Oregon7,2761.47×
Indiana6,7440.86×
Wisconsin6,5681.01×
Missouri6,4860.93×
Minnesota5,9440.96×
Tennessee5,6730.66×
Utah4,8611.26×
Connecticut4,8261.12×
Kentucky4,5360.84×
Alabama3,9870.66×
South Carolina3,8190.59×
Oklahoma3,8140.8×
Kansas3,7661.11×
New Mexico3,6771.7×
Louisiana3,1440.57×
Iowa3,1340.88×
Maine2,9221.89×
New Hampshire2,7371.61×
West Virginia2,6181.3×
Arkansas2,4380.69×
Mississippi2,3170.65×
Hawaii2,2651.22×
Nevada2,2150.53×
Nebraska2,1531×
Idaho2,0450.95×
Vermont1,3391.77×
Montana1,3141.1×
Rhode Island1,1610.85×
Delaware1,0400.87×
Washington, District of Columbia9840.76×
Alaska9040.98×
Wyoming7331.15×
South Dakota6480.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sky & Telescope audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Guardians of the Galaxy (film)11.05×Movies & TV
International Space Station18.76×Cars & Mobility
Bachelor of Business Administration32.54×Business & Career
Neuroscience5.07×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.77×News
Family medicine10.41×Health
Nature1.88×Home & Garden
American Museum of Natural History12.73×Arts & Culture
Jack Black5.95×Movies & TV
LiveScience14.71×Business & Career
Staples (Canada)2.55×Business & Career
Stroke Awareness4.63×Health
Digital art3.35×Arts & Culture
Chronic obstructive pulmonary disease awareness5.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sky & Telescope audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Risk AppetiteTHRILL2.09
Early Adopter MentalityPOWER1.64
Need for SecurityCONSERVATISM1.52
SustainabilityBALANCE1.42
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Sky & Telescope
CountryShare
United States65.6%
United Kingdom4.8%
India4.6%

See Sky & Telescope audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sky & Telescope have in United States?

Sky & Telescope has an estimated audience of 431,293 people in United States, concentrated in California and Texas.

What is the gender split and age of Sky & Telescope fans?

50.5% of Sky & Telescope fans are female, 49.5% are male, with an average age of 44.1 years.

Which brands do Sky & Telescope fans like most?

Sky & Telescope fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sky & Telescope fans live in United States?

Sky & Telescope fans in United States are most concentrated in California (reach 44,790), Texas (reach 23,597), and New York (reach 21,484). These three regions account for the largest share of the active audience.

What other brands do Sky & Telescope fans also like?

Beyond Sky & Telescope itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky & Telescope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.