Sky & Telescope Audience in United States

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Sky & Telescope has an estimated audience of 431,293 people in United States. 50.5% are female, 49.5% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Israel, Urban Outfitters, Pillow, Hypertext, Vacaville, California.

The average Sky & Telescope fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Urban Outfitters, Pillow, with strongest over-indexing on Israel (3.33× the country average). Demographically, the Sky & Telescope audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Demographics of Sky & Telescope fans

Demographic split for Sky & Telescope audience in United States
MetricValue
Female50.5%
Male49.5%
Average age44.1
Estimated audience size431,293

Audience persona

The typical Sky & Telescope fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sky & Telescope in United States
RegionReachAffinity
California44,7900.94×
Texas23,5970.64×
New York21,4840.89×
Florida19,6660.67×
Massachusetts15,8391.86×
Pennsylvania15,6201.08×
Illinois13,3470.93×
Ohio11,8010.89×
Virginia11,7801.12×
Michigan10,9760.97×
North Carolina10,7680.83×
Arizona10,5141.19×
Washington9,7561.13×
New Jersey9,7430.89×
Georgia8,7510.66×
Colorado8,4801.25×
Maryland8,3211.12×
Oregon7,2761.47×
Indiana6,7440.86×
Wisconsin6,5681.01×
Missouri6,4860.93×
Minnesota5,9440.96×
Tennessee5,6730.66×
Utah4,8611.26×
Connecticut4,8261.12×
Kentucky4,5360.84×
Alabama3,9870.66×
South Carolina3,8190.59×
Oklahoma3,8140.8×
Kansas3,7661.11×
New Mexico3,6771.7×
Louisiana3,1440.57×
Iowa3,1340.88×
Maine2,9221.89×
New Hampshire2,7371.61×
West Virginia2,6181.3×
Arkansas2,4380.69×
Mississippi2,3170.65×
Hawaii2,2651.22×
Nevada2,2150.53×
Nebraska2,1531×
Idaho2,0450.95×
Vermont1,3391.77×
Montana1,3141.1×
Rhode Island1,1610.85×
Delaware1,0400.87×
Washington, District of Columbia9840.76×
Alaska9040.98×
Wyoming7331.15×
South Dakota6480.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sky & Telescope audience
BrandAffinityCategory
Israel3.33×Travel & Leisure
Urban Outfitters2.84×Shopping
Pillow2.17×Home & Garden
Hypertext5.56×Technology & Electronics
Vacaville, California10.41×Travel & Leisure
edureka32.54×Business & Career
Natural rubber1.69×Cars & Mobility
Electrolyte3.47×Health
Jeep Wagoneer3.68×Cars & Mobility
Home staging3.35×Home & Garden
Atkins diet3.26×Health
Nebraska Cornhuskers football2.01×Sports
Jesse Plemons1.8×Movies & TV
Wikia1.72×Internet & Social Media
Staycation1.55×Home & Garden
Voter registration2.13×Politics & Society
Elsword6.95×Games
Corona (band)2.4×Music & Radio
Insomnia2.17×Health
HydraFacial2.97×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sky & Telescope audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Risk AppetiteTHRILL2.09
Early Adopter MentalityPOWER1.64
Need for SecurityCONSERVATISM1.52
SustainabilityBALANCE1.42
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Sky & Telescope
CountryShare
United States65.6%
United Kingdom4.8%
India4.6%

See Sky & Telescope audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sky & Telescope have in United States?

Sky & Telescope has an estimated audience of 431,293 people in United States, concentrated in California and Texas.

What is the gender split and age of Sky & Telescope fans?

50.5% of Sky & Telescope fans are female, 49.5% are male, with an average age of 44.1 years.

Which brands do Sky & Telescope fans like most?

Sky & Telescope fans show strongest brand affinity for Israel (3.33×), Urban Outfitters (2.84×), and Pillow (2.17×) over the country average.

Where do Sky & Telescope fans live in United States?

Sky & Telescope fans in United States are most concentrated in California (reach 44,790), Texas (reach 23,597), and New York (reach 21,484). These three regions account for the largest share of the active audience.

What other brands do Sky & Telescope fans also like?

Beyond Sky & Telescope itself, the audience over-indexes on Urban Outfitters (2.84×), Pillow (2.17×), Hypertext (5.56×), and Vacaville, California (10.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky & Telescope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.