Rascasse Audience Intelligence

Sky & Telescope Audience in United States

A data profile of the people who buy, follow and care about Sky & Telescope in United States — modelled from more than twelve digital signal sources. Sky & Telescope has an estimated audience of 431,477 people in United States.

#1279among Website / Newspaper / Magazine in United States#2212in Politics & Society

The average Sky & Telescope fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LiveScience, American Museum of Natural History, Creative Commons, with strongest over-indexing on LiveScience (61.86× the country average).

Demographically, the Sky & Telescope audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sky & Telescope fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for LiveScience.

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky & Telescope profile in United States.

Audience size
431K
in United States
Gender
50.5%♀
49.5% male
Age
44.1
average years
Country rank
#39859
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky & Telescope

50.5% are female, 49.5% are male, average age 44.1.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Sky & Telescope audience in United States
MetricValue
Female50.5%
Male49.5%
Average age44.1
Estimated audience size431,477
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Sky & Telescope audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3917%
40-4921%
50+34%
Fig. 04

Worldwide distribution

65.2%

of the worldwide Sky & Telescope audience comes from United States.

Worldwide audience distribution share by country for Sky & Telescope
CountryShare
United States65.2%
United Kingdom4.7%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky & Telescope audience in United States is strongest.

Fig. 05

Top regions by affinity

Sky & Telescope fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.76×
02Maine~2K1.47×
03New Mexico~3K1.46×
04Oregon~7K1.45×
05New Hampshire~2K1.38×
06Vermont<1K1.26×
07West Virginia~2K1.22×
08Colorado~8K1.19×
09Utah~5K1.19×
10Arizona~10K1.16×
11Hawaii~2K1.16×
12Connecticut~5K1.07×
13Virginia~10K1.06×
14Pennsylvania~20K1.05×
15Washington~9K1.05×
16Maryland~8K1.05×
17Alaska<1K1.04×
18Kansas~3K1.03×
19Idaho~2K1.03×
20Montana~1K1.02×
21Wisconsin~7K1.01×
22Nebraska~2K1.00×
23Rhode Island~1K0.97×
24Minnesota~6K0.95×
25Delaware~1K0.94×
26South Dakota<1K0.94×
27North Dakota<1K0.94×
28Michigan~10K0.93×
29Iowa~3K0.93×
30Missouri~6K0.92×
31California~40K0.90×
32Washington, District of Columbia~1K0.90×
33Illinois~10K0.88×
34Kentucky~5K0.88×
35New Jersey~10K0.87×
36Oklahoma~4K0.87×
37Mississippi~3K0.87×
38Indiana~7K0.86×
39Ohio~10K0.85×
40Arkansas~3K0.85×
41North Carolina~10K0.82×
42Alabama~5K0.82×
43New York~20K0.81×
44Nevada~3K0.80×
45Tennessee~7K0.78×
46Louisiana~4K0.78×
47South Carolina~5K0.76×
48Georgia~9K0.70×
49Florida~20K0.69×
50Texas~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Sky & Telescope, United States
0.62×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky & Telescope audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky & Telescope audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career61.86×
02American Museum of Natural HistoryArts & Culture42.04×
03Search for extraterrestrial intelligencePolitics & Society29.46×
04International Space StationCars & Mobility18.37×
05International educationBusiness & Career12.62×
06TelescopeHome & Garden10.76×
07Stephen HawkingBusiness & Career7.36×
08Guardians of the Galaxy (film)Movies & TV7.05×
09Creative CommonsTechnology & Electronics6.63×
10Weather forecastingHome & Garden6.52×
11NASACars & Mobility6.19×
12NeuroscienceBusiness & Career5.95×
13Renewable energyBusiness & Career4.63×
14Rail transportTravel & Leisure3.59×
15Solar energyHome & Garden3.29×
16RedditInternet & Social Media2.59×
17CNNMovies & TV2.53×
18Nonprofit organizationPolitics & Society2.24×
19NatureHome & Garden2.17×
20Donald TrumpPolitics & Society2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky & Telescope audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky & Telescope audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Early Adopter MentalityPOWER1.92×
Risk AppetiteTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky & Telescope audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky & Telescope have in United States?

Sky & Telescope has an estimated audience of 431,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sky & Telescope fans?

50.5% of Sky & Telescope fans are female, 49.5% are male, with an average age of 44.1 years.

03

Which brands do Sky & Telescope fans like most?

Sky & Telescope fans show strongest brand affinity for LiveScience (61.86×), American Museum of Natural History (42.04×), and Creative Commons (6.63×) over the country average.

04

Where do Sky & Telescope fans live in United States?

Sky & Telescope fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sky & Telescope fans also like?

Beyond Sky & Telescope itself, the audience over-indexes on American Museum of Natural History (42.04×), Creative Commons (6.63×), Neuroscience (5.95×), and International Space Station (18.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Sky & Telescope audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky & Telescope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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