Popular science Audience in United States

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Popular science has an estimated audience of 3,737,723 people in United States. 45.4% are female, 54.6% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: Israel, Urban Outfitters, Nebraska Cornhuskers football, Wikia, Nationality.

The average Popular science fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Urban Outfitters, Nebraska Cornhuskers football, with strongest over-indexing on Israel (4.12× the country average). Demographically, the Popular science audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Popular science fans

Demographic split for Popular science audience in United States
MetricValue
Female45.4%
Male54.6%
Average age44.0
Estimated audience size3,737,723

Audience persona

The typical Popular science fan in United States is balanced, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Popular science in United States
RegionReachAffinity
California433,6301.05×
New York284,2181.36×
Texas280,7050.87×
Florida219,1030.87×
Pennsylvania131,5931.05×
Illinois128,8801.04×
Ohio117,9771.02×
North Carolina112,9561×
Georgia106,2610.92×
Virginia105,7921.16×
Washington104,6981.4×
Michigan104,2891.07×
Massachusetts99,3511.35×
New Jersey79,6290.84×
Colorado75,0081.27×
Maryland72,8051.13×
Arizona71,3120.93×
South Carolina65,7331.17×
Indiana62,6530.92×
Missouri61,6891.02×
Tennessee59,3700.79×
Oregon58,6181.37×
Minnesota56,1791.05×
Wisconsin49,1540.87×
Connecticut46,7401.25×
Utah44,0711.32×
Alabama41,5460.8×
Oklahoma38,0620.92×
Louisiana37,3290.77×
Kentucky36,6780.78×
Kansas27,4900.93×
Nevada27,1260.75×
Arkansas25,5410.83×
Iowa23,4550.76×
Mississippi20,5360.67×
New Mexico19,3521.03×
Idaho18,7871×
Maine17,0751.28×
New Hampshire15,5211.05×
Nebraska14,8940.79×
Hawaii14,6230.91×
Washington, District of Columbia13,1801.17×
Rhode Island12,5891.06×
West Virginia12,4320.71×
Alaska10,5271.32×
Montana10,4881.01×
Vermont8,8451.35×
Delaware8,5900.83×
North Dakota5,9840.78×
South Dakota5,8230.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popular science audience
BrandAffinityCategory
Israel4.12×Travel & Leisure
Urban Outfitters2.1×Shopping
Nebraska Cornhuskers football3.38×Sports
Wikia2.9×Internet & Social Media
Nationality1.76×Politics & Society
Business English4.35×Business & Career
Hoonigan6.65×Cars & Mobility
Jeep Wagoneer4.1×Cars & Mobility
Home staging3.53×Home & Garden
Jesse Plemons2.12×Movies & TV
Salman Khan4.82×Movies & TV
Jezebel (film)4.03×Movies & TV
Corona (band)3.38×Music & Radio
Livingston County, New York10.52×
Jeep Grand Cherokee (WJ)3.19×Cars & Mobility
Albany County, New York5.64×Travel & Leisure
TeachHUB1.88×Business & Career
Eden Lake3.82×Movies & TV
Atkins diet2.36×Health
Mangaka1.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popular science audience
TraitClusterScore
Early Adopter MentalityPOWER1.94
PatriotismCONSERVATISM1.78
Need for SecurityCONSERVATISM1.38
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.35
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Popular science
CountryShare
United States24.0%
Italy20.8%
Brazil8.0%

See Popular science audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Popular science have in United States?

Popular science has an estimated audience of 3,737,723 people in United States, concentrated in California and New York.

What is the gender split and age of Popular science fans?

45.4% of Popular science fans are female, 54.6% are male, with an average age of 44.0 years.

Which brands do Popular science fans like most?

Popular science fans show strongest brand affinity for Israel (4.12×), Urban Outfitters (2.1×), and Nebraska Cornhuskers football (3.38×) over the country average.

Where do Popular science fans live in United States?

Popular science fans in United States are most concentrated in California (reach 433,630), New York (reach 284,218), and Texas (reach 280,705). These three regions account for the largest share of the active audience.

What other brands do Popular science fans also like?

Beyond Popular science itself, the audience over-indexes on Urban Outfitters (2.1×), Nebraska Cornhuskers football (3.38×), Wikia (2.9×), and Nationality (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.