Rascasse Audience Intelligence

Popular science Audience in United States

A data profile of the people who buy, follow and care about Popular science in United States — modelled from more than twelve digital signal sources. Popular science has an estimated audience of 3,737,723 people in United States.

#4491among Topic in United States#749in Business & Career

The average Popular science fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google News, Stephen Hawking, Innovation, with strongest over-indexing on Google News (8.97× the country average).

Demographically, the Popular science audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popular science fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popular science profile in United States.

Audience size
3.7M
in United States
Gender
45.4%♀
54.6% male
Age
44.0
average years
Country rank
#8514
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popular science fans

45.4% are female, 54.6% are male, average age 44.0.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Popular science audience in United States
MetricValue
Female45.4%
Male54.6%
Average age44.0
Estimated audience size3,737,723
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Popular science audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Popular science audience comes from United States.

Worldwide audience distribution share by country for Popular science
CountryShare
United States24.0%
Italy20.8%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popular science audience in United States is strongest.

Fig. 05

Top regions by affinity

Popular science fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.49×
02Washington~100K1.27×
03Idaho~20K1.26×
04Oregon~50K1.25×
05New York~200K1.17×
06Massachusetts~80K1.15×
07Connecticut~40K1.15×
08Maine~20K1.15×
09Alaska~9K1.14×
10Vermont~7K1.13×
11Utah~40K1.12×
12Colorado~70K1.11×
13South Carolina~60K1.11×
14Minnesota~60K1.09×
15Ohio~100K1.07×
16New Hampshire~20K1.05×
17Virginia~100K1.04×
18Missouri~60K1.04×
19Wisconsin~60K1.03×
20Montana~10K1.03×
21Washington, District of Columbia~10K1.02×
22Pennsylvania~100K1.00×
23Maryland~60K1.00×
24Rhode Island~10K1.00×
25Kansas~30K0.99×
26Illinois~100K0.98×
27California~400K0.97×
28New Mexico~20K0.97×
29North Dakota~7K0.97×
30North Carolina~100K0.96×
31Indiana~60K0.95×
32Nebraska~20K0.95×
33Arizona~70K0.94×
34South Dakota~8K0.94×
35Oklahoma~40K0.93×
36Iowa~30K0.93×
37West Virginia~20K0.92×
38Arkansas~30K0.91×
39Hawaii~10K0.91×
40Delaware~9K0.91×
41Kentucky~40K0.89×
42Texas~300K0.87×
43Georgia~100K0.87×
44Tennessee~70K0.87×
45Alabama~50K0.86×
46Mississippi~30K0.86×
47New Jersey~80K0.85×
48Florida~200K0.83×
49Louisiana~40K0.83×
50Nevada~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Popular science, United States
0.83×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popular science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popular science audience
#·InterestCategoryAffinity×
01LiveScienceBusiness & Career21.56×
02American Museum of Natural HistoryArts & Culture12.76×
03Stephen HawkingBusiness & Career9.45×
04Google NewsNews8.97×
05Dropbox (service)Technology & Electronics7.33×
06FiberglassTechnology & Electronics5.18×
07Sustainable energyHome & Garden4.16×
08InnovationBusiness & Career3.88×
09Renewable energyBusiness & Career3.69×
10LinkedInInternet & Social Media3.54×
11Creative CommonsTechnology & Electronics2.97×
12FedExBusiness & Career2.82×
13Solar energyHome & Garden2.66×
14NeuroscienceBusiness & Career2.64×
15Online newspaperNews2.51×
16Mortgage loansBusiness & Career2.07×
17RedditInternet & Social Media1.98×
18PinterestInternet & Social Media1.62×
19CNNMovies & TV1.61×
20NatureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popular science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popular science audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Early Adopter MentalityPOWER1.98×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popular science audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.81×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popular science have in United States?

Popular science has an estimated audience of 3,737,723 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Popular science fans?

45.4% of Popular science fans are female, 54.6% are male, with an average age of 44.0 years.

03

Which brands do Popular science fans like most?

Popular science fans show strongest brand affinity for Google News (8.97×), Stephen Hawking (9.45×), and Innovation (3.88×) over the country average.

04

Where do Popular science fans live in United States?

Popular science fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Popular science fans also like?

Beyond Popular science itself, the audience over-indexes on Stephen Hawking (9.45×), Innovation (3.88×), LiveScience (21.56×), and Dropbox (service) (7.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Popular science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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