Popular science Audience in Germany
Popular science has an estimated audience of 257,774 people in Germany. 53.6% are female, 46.4% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hannah Arendt, Payback, Simone de Beauvoir, Stefan Zweig, Uomini e Donne.
The average Popular science fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hannah Arendt, Payback, Simone de Beauvoir, with strongest over-indexing on Hannah Arendt (37.56× the country average). Demographically, the Popular science audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Popular science fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.5 |
| Estimated audience size | 257,774 |
Audience persona
The typical Popular science fan in Germany is balanced, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hannah Arendt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 32,358 | 0.57× |
| Bayern | 25,652 | 0.62× |
| Baden-Württemberg | 23,894 | 0.68× |
| Berlin | 18,229 | 1.58× |
| Hessen | 17,380 | 0.88× |
| Niedersachsen | 10,434 | 0.42× |
| Sachsen | 7,432 | 0.59× |
| Thüringen | 7,149 | 1.09× |
| Sachsen-Anhalt | 6,943 | 1.04× |
| Rheinland-Pfalz | 6,643 | 0.51× |
| Brandenburg | 6,435 | 0.8× |
| Saarland | 6,360 | 2.01× |
| Mecklenburg-Vorpommern | 6,107 | 1.24× |
| Bremen | 5,957 | 2.7× |
| Schleswig-Holstein | 5,689 | 0.61× |
| Hamburg | 3,744 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hannah Arendt | 37.56× | Literature |
| Payback | 10.94× | Shopping |
| Simone de Beauvoir | 33.09× | Literature |
| Stefan Zweig | 20× | Literature |
| Uomini e Donne | 18.89× | Movies & TV |
| Rick Astley | 20× | Music & Radio |
| Der Tagesspiegel | 4.2× | News |
| Josh Flagg | 119.03× | Movies & TV |
| 2.27× | Internet & Social Media | |
| Ryanair | 2.51× | Travel & Leisure |
| Tagesschau | 1.77× | Movies & TV |
| Satire | 3.79× | Literature |
| Xavi | 20× | Sports |
| Connected car | 10.9× | Cars & Mobility |
| Health food store | 10.45× | Food & Beverages |
| Online newspaper | 2.37× | News |
| GitHub | 4.34× | Internet & Social Media |
| Conceptual art | 4.09× | Arts & Culture |
| Stuttgart | 2.51× | Travel & Leisure |
| SV Werder Bremen | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.43 |
| Tradition | CONSERVATISM | 1.76 |
| Urban Lifestyle | OPEN | 1.69 |
| Career Orientation | POWER | 1.65 |
| Indulgence | JOY | 1.43 |
| Need for Security | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Italy | 20.8% |
| Brazil | 8.0% |
See Popular science audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Popular science have in Germany?
Popular science has an estimated audience of 257,774 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Popular science fans?
53.6% of Popular science fans are female, 46.4% are male, with an average age of 42.5 years.
Which brands do Popular science fans like most?
Popular science fans show strongest brand affinity for Hannah Arendt (37.56×), Payback (10.94×), and Simone de Beauvoir (33.09×) over the country average.
Where do Popular science fans live in Germany?
Popular science fans in Germany are most concentrated in Nordrhein-Westfalen (reach 32,358), Bayern (reach 25,652), and Baden-Württemberg (reach 23,894). These three regions account for the largest share of the active audience.
What other brands do Popular science fans also like?
Beyond Popular science itself, the audience over-indexes on Payback (10.94×), Simone de Beauvoir (33.09×), Stefan Zweig (20×), and Uomini e Donne (18.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Popular science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.