New Scientist Audience in United States
New Scientist has an estimated audience of 806,997 people in United States. 53.7% are female, 46.3% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Israel, Dog breed, Home construction, 3D printing, Atkins diet.
The average New Scientist fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Dog breed, Home construction, with strongest over-indexing on Israel (3.31× the country average). Demographically, the New Scientist audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of New Scientist fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.6 |
| Estimated audience size | 806,997 |
Audience persona
The typical New Scientist fan in United States is balanced, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 120,670 | 1.36× |
| New York | 62,031 | 1.38× |
| Texas | 49,590 | 0.71× |
| Florida | 45,434 | 0.83× |
| Illinois | 30,207 | 1.12× |
| Pennsylvania | 28,757 | 1.06× |
| Massachusetts | 26,806 | 1.69× |
| Washington | 24,671 | 1.52× |
| Virginia | 23,416 | 1.19× |
| Ohio | 22,636 | 0.91× |
| North Carolina | 21,817 | 0.9× |
| New Jersey | 21,422 | 1.04× |
| Georgia | 18,410 | 0.74× |
| Maryland | 17,885 | 1.29× |
| Michigan | 16,981 | 0.8× |
| Colorado | 16,862 | 1.33× |
| Arizona | 15,030 | 0.91× |
| Oregon | 14,849 | 1.61× |
| Minnesota | 12,108 | 1.05× |
| Missouri | 11,667 | 0.9× |
| Tennessee | 11,657 | 0.72× |
| Indiana | 11,276 | 0.76× |
| Wisconsin | 10,661 | 0.88× |
| Connecticut | 10,626 | 1.31× |
| South Carolina | 7,763 | 0.64× |
| Kentucky | 7,223 | 0.71× |
| Alabama | 7,144 | 0.63× |
| Utah | 6,725 | 0.93× |
| Louisiana | 6,205 | 0.6× |
| Oklahoma | 5,584 | 0.62× |
| Nevada | 5,458 | 0.7× |
| Kansas | 5,321 | 0.84× |
| Washington, District of Columbia | 5,304 | 2.19× |
| Iowa | 5,185 | 0.78× |
| New Mexico | 4,989 | 1.23× |
| New Hampshire | 4,310 | 1.36× |
| Arkansas | 4,242 | 0.64× |
| Maine | 3,797 | 1.31× |
| Idaho | 3,430 | 0.85× |
| Mississippi | 3,398 | 0.51× |
| Hawaii | 3,344 | 0.96× |
| Vermont | 2,788 | 1.97× |
| Rhode Island | 2,774 | 1.08× |
| Nebraska | 2,691 | 0.66× |
| Montana | 2,572 | 1.15× |
| West Virginia | 2,502 | 0.67× |
| Alaska | 2,118 | 1.23× |
| Delaware | 1,836 | 0.82× |
| North Dakota | 1,014 | 0.61× |
| South Dakota | 976 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.31× | Travel & Leisure |
| Dog breed | 1.52× | Pets & Animals |
| Home construction | 1.55× | Home & Garden |
| 3D printing | 2.58× | Technology & Electronics |
| Atkins diet | 5.29× | Health |
| Natural rubber | 1.98× | Cars & Mobility |
| Albany County, New York | 10.14× | Travel & Leisure |
| Hypertext | 5.06× | Technology & Electronics |
| Layne Staley | 5.23× | Music & Radio |
| Jeep Wagoneer | 4.12× | Cars & Mobility |
| Business English | 3.79× | Business & Career |
| Nebraska Cornhuskers football | 2.35× | Sports |
| Home staging | 3.37× | Home & Garden |
| JamBase | 6.55× | Music & Radio |
| Jesse Plemons | 1.88× | Movies & TV |
| IS (Infinite Stratos) | 2.06× | Literature |
| Wikia | 1.73× | Internet & Social Media |
| WESH 2 News | 2.31× | Movies & TV |
| Enfamil | 3.08× | Kids & Family |
| Corona (band) | 2.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.58 |
| Individualism | JOY | 1.81 |
| Sustainability | BALANCE | 1.8 |
| Patriotism | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.49 |
| Risk Appetite | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 27.9% |
| Australia | 4.5% |
See New Scientist audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does New Scientist have in United States?
New Scientist has an estimated audience of 806,997 people in United States, concentrated in California and New York.
What is the gender split and age of New Scientist fans?
53.7% of New Scientist fans are female, 46.3% are male, with an average age of 44.6 years.
Which brands do New Scientist fans like most?
New Scientist fans show strongest brand affinity for Israel (3.31×), Dog breed (1.52×), and Home construction (1.55×) over the country average.
Where do New Scientist fans live in United States?
New Scientist fans in United States are most concentrated in California (reach 120,670), New York (reach 62,031), and Texas (reach 49,590). These three regions account for the largest share of the active audience.
What other brands do New Scientist fans also like?
Beyond New Scientist itself, the audience over-indexes on Dog breed (1.52×), Home construction (1.55×), 3D printing (2.58×), and Atkins diet (5.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for New Scientist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.