Science (journal) Audience in United States

Science (journal) logo

Science (journal) has an estimated audience of 17,952,365 people in United States. 54.4% are female, 45.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Home staging, Jaws, Nebraska Cornhuskers football, Queens College, City University of New York.

The average Science (journal) fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Home staging, Jaws, with strongest over-indexing on Jesse Plemons (3.63× the country average). Demographically, the Science (journal) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Science (journal) fans

Demographic split for Science (journal) audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.3
Estimated audience size17,952,365

Audience persona

The typical Science (journal) fan in United States is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Science (journal) in United States
RegionReachAffinity
California2,684,1311.36×
Texas1,855,8241.2×
Florida1,459,1151.2×
New York1,025,6271.02×
Oregon1,008,9454.9×
Georgia600,1521.09×
North Carolina569,6841.05×
Pennsylvania559,0350.92×
Illinois528,3670.88×
Ohio480,6960.87×
Virginia477,5771.09×
Michigan428,4040.91×
New Jersey416,9200.91×
Arizona412,1561.12×
Washington400,7661.11×
Massachusetts373,3681.06×
Maryland369,3491.2×
Tennessee349,4550.97×
Indiana293,2790.89×
Missouri276,4940.96×
Alabama265,6621.06×
South Carolina236,5610.88×
Colorado229,8670.81×
Louisiana205,8390.89×
Wisconsin203,5150.75×
Minnesota202,6590.79×
Kentucky188,5960.84×
Oklahoma175,9820.88×
Nevada164,8210.95×
Connecticut154,6880.86×
Mississippi150,0821.01×
Utah139,1230.87×
Kansas136,7400.97×
Arkansas127,8020.86×
Iowa112,2520.76×
New Mexico89,7581×
West Virginia79,3800.95×
Hawaii75,4560.98×
Idaho74,5380.83×
Nebraska74,3070.83×
Washington, District of Columbia53,8021×
New Hampshire48,7320.69×
Maine44,4130.69×
Rhode Island39,9400.7×
Delaware37,1570.75×
Montana36,6800.74×
Alaska35,4770.92×
North Dakota35,0380.95×
South Dakota28,2990.68×
Vermont23,7660.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Science (journal) audience
BrandAffinityCategory
Jesse Plemons3.63×Movies & TV
Home staging4.74×Home & Garden
Jaws4.5×Movies & TV
Nebraska Cornhuskers football2.93×Sports
Queens College, City University of New York5.07×Business & Career
Grammarly3.24×Business & Career
Urban horticulture2.4×Home & Garden
Corona (band)3.51×Music & Radio
Steampunk2.85×Fashion & Accessoires
Idaho State University7.95×Business & Career
Mangaka2×Literature
Wikia1.57×Internet & Social Media
Cleveland Clinic2.49×Health
Nipsey Hussle2.43×Music & Radio
Keegan Bradley3.03×Sports
TeachHUB1.61×Business & Career
JibJab2.28×Internet & Social Media
Stay at Home Mum5.22×Kids & Family
Glossier2.04×Beauty & Wellness
Hayward, California4.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Science (journal) audience
TraitClusterScore
Early Adopter MentalityPOWER1.43
ExtroversionTHRILL1.39
SustainabilityBALANCE1.31
Sports ActivityPOWER1.17
MindfulnessBALANCE1.16
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Science (journal)
CountryShare
United States25.9%
Italy7.0%
United Kingdom4.9%

See Science (journal) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Science (journal) have in United States?

Science (journal) has an estimated audience of 17,952,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Science (journal) fans?

54.4% of Science (journal) fans are female, 45.6% are male, with an average age of 40.3 years.

Which brands do Science (journal) fans like most?

Science (journal) fans show strongest brand affinity for Jesse Plemons (3.63×), Home staging (4.74×), and Jaws (4.5×) over the country average.

Where do Science (journal) fans live in United States?

Science (journal) fans in United States are most concentrated in California (reach 2,684,131), Texas (reach 1,855,824), and Florida (reach 1,459,115). These three regions account for the largest share of the active audience.

What other brands do Science (journal) fans also like?

Beyond Science (journal) itself, the audience over-indexes on Home staging (4.74×), Jaws (4.5×), Nebraska Cornhuskers football (2.93×), and Queens College, City University of New York (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Science (journal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.