Science (journal) Audience in United States

Science (journal) has an estimated audience of 17,952,365 people in United States. 54.4% are female, 45.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Google News.

The average Science (journal) fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Science (journal) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Science (journal) fans

Demographic split for Science (journal) audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.3
Estimated audience size17,952,365

Audience persona

The typical Science (journal) fan in United States is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Science (journal) in United States
RegionReachAffinity
California2,684,1311.36×
Texas1,855,8241.2×
Florida1,459,1151.2×
New York1,025,6271.02×
Oregon1,008,9454.9×
Georgia600,1521.09×
North Carolina569,6841.05×
Pennsylvania559,0350.92×
Illinois528,3670.88×
Ohio480,6960.87×
Virginia477,5771.09×
Michigan428,4040.91×
New Jersey416,9200.91×
Arizona412,1561.12×
Washington400,7661.11×
Massachusetts373,3681.06×
Maryland369,3491.2×
Tennessee349,4550.97×
Indiana293,2790.89×
Missouri276,4940.96×
Alabama265,6621.06×
South Carolina236,5610.88×
Colorado229,8670.81×
Louisiana205,8390.89×
Wisconsin203,5150.75×
Minnesota202,6590.79×
Kentucky188,5960.84×
Oklahoma175,9820.88×
Nevada164,8210.95×
Connecticut154,6880.86×
Mississippi150,0821.01×
Utah139,1230.87×
Kansas136,7400.97×
Arkansas127,8020.86×
Iowa112,2520.76×
New Mexico89,7581×
West Virginia79,3800.95×
Hawaii75,4560.98×
Idaho74,5380.83×
Nebraska74,3070.83×
Washington, District of Columbia53,8021×
New Hampshire48,7320.69×
Maine44,4130.69×
Rhode Island39,9400.7×
Delaware37,1570.75×
Montana36,6800.74×
Alaska35,4770.92×
North Dakota35,0380.95×
South Dakota28,2990.68×
Vermont23,7660.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Science (journal) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google News7.72×News
Planet Fitness4.5×Sports
Income tax13.19×Business & Career
PSV Eindhoven39.5×Sports
Elsevier41.09×Literature
Charles, Prince of Wales18.87×Politics & Society
Fly fishing4.04×Sports
Scooby-Doo2.94×Movies & TV
Golf Channel3.26×Sports
MSN2.12×News
Nature1.57×Home & Garden
Hiking trails4.7×Sports
Princess Polly5.28×Fashion & Accessoires
Tabletop game3.45×Games
Carpentry2.93×Home & Garden
Happiness1.55×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Science (journal) audience
TraitClusterScore
Early Adopter MentalityPOWER1.43
ExtroversionTHRILL1.39
SustainabilityBALANCE1.31
Sports ActivityPOWER1.17
MindfulnessBALANCE1.16
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Science (journal)
CountryShare
United States25.9%
Italy7.0%
United Kingdom4.9%

See Science (journal) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Science (journal) have in United States?

Science (journal) has an estimated audience of 17,952,365 people in United States, concentrated in California and Texas.

What is the gender split and age of Science (journal) fans?

54.4% of Science (journal) fans are female, 45.6% are male, with an average age of 40.3 years.

Which brands do Science (journal) fans like most?

Science (journal) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Science (journal) fans live in United States?

Science (journal) fans in United States are most concentrated in California (reach 2,684,131), Texas (reach 1,855,824), and Florida (reach 1,459,115). These three regions account for the largest share of the active audience.

What other brands do Science (journal) fans also like?

Beyond Science (journal) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Google News (7.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Science (journal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.