A data profile of the people who buy, follow and care about Science (journal) in United Kingdom — modelled from more than twelve digital signal sources. Science (journal) has an estimated audience of 3,397,034 people in United Kingdom.
The average Science (journal) fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include AccuWeather, Wikipedia, Hobby, with strongest over-indexing on AccuWeather (8.91× the country average).
Demographically, the Science (journal) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Science (journal) fan in United Kingdom is more female, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AccuWeather.
The key figures that characterise the Science (journal) profile in United Kingdom.
57.1% are female, 42.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.0 |
| Estimated audience size | 3,397,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Science (journal) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 7.0% |
| United Kingdom | 4.9% |
Where the Science (journal) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.11× | |
| 02 | East of England | ~400K | 1.20× | |
| 03 | North West | ~400K | 1.18× | |
| 04 | South West | ~300K | 1.17× | |
| 05 | South East | ~500K | 1.09× | |
| 06 | East Midlands | ~300K | 1.07× | |
| 07 | Greater London | ~500K | 1.03× | |
| 08 | Yorkshire and the Humber | ~200K | 0.77× | |
| 09 | North East | ~100K | 0.76× | |
| 10 | Wales | ~100K | 0.75× | |
| 11 | West Midlands | ~100K | 0.74× | |
| 12 | Northern Ireland | ~70K | 0.64× | |
| 13 | Scotland | ~200K | 0.55× |
The strongest cross-interests of the Science (journal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AccuWeather | Home & Garden | 8.91× | ||
| 02 | Pierce Brosnan | Movies & TV | 3.33× | ||
| 03 | Wikipedia | Internet & Social Media | 3.09× | ||
| 04 | Adoption | Kids & Family | 2.90× | ||
| 05 | Satire | Literature | 2.43× | ||
| 06 | Volunteering | Politics & Society | 2.35× | ||
| 07 | Risk management | Business & Career | 2.32× | ||
| 08 | Daily Star (United Kingdom) | News | 2.19× | ||
| 09 | Esso | Cars & Mobility | 2.18× | ||
| 10 | Refrigerator | Home & Garden | 2.17× | ||
| 11 | David Attenborough | Movies & TV | 2.15× | ||
| 12 | Hobby | Home & Garden | 2.01× | ||
| 13 | Genetics | Kids & Family | 1.95× | ||
| 14 | Waterstones | Literature | 1.78× | ||
| 15 | William Hill (bookmaker) | Games | 1.74× | ||
| 16 | Distilled beverage | Food & Beverages | 1.68× | ||
| 17 | Politics | Politics & Society | 1.64× | ||
| 18 | Donald Trump | Politics & Society | 1.62× | ||
| 19 | Aldi | Shopping | 1.61× | ||
| 20 | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.83× |
Science (journal) has an estimated audience of 3,397,034 people in United Kingdom, concentrated in England and South East.
57.1% of Science (journal) fans are female, 42.9% are male, with an average age of 43.0 years.
Science (journal) fans show strongest brand affinity for AccuWeather (8.91×), Wikipedia (3.09×), and Hobby (2.01×) over the country average.
Science (journal) fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Greater London (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Science (journal) itself, the audience over-indexes on Wikipedia (3.09×), Hobby (2.01×), Volunteering (2.35×), and David Attenborough (2.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Science (journal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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