A data profile of the people who buy, follow and care about Science (journal) in Italy — modelled from more than twelve digital signal sources. Science (journal) has an estimated audience of 4,866,200 people in Italy.
The average Science (journal) fan in Italy is 41.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.55× the country average).
Demographically, the Science (journal) audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Science (journal) fan in Italy is balanced, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Science (journal) profile in Italy.
54.3% are female, 45.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.7 |
| Estimated audience size | 4,866,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Science (journal) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 7.0% |
| United Kingdom | 4.9% |
Where the Science (journal) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~500K | 1.38× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.29× | |
| 03 | Lombardy | ~1M | 1.25× | |
| 04 | Lazio | ~700K | 1.24× | |
| 05 | Piedmont | ~400K | 1.18× | |
| 06 | Emilia-Romagna | ~500K | 1.17× | |
| 07 | Tuscany | ~400K | 1.16× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.15× | |
| 09 | Umbria | ~80K | 1.02× | |
| 10 | Campania | ~600K | 1.01× | |
| 11 | Liguria | ~100K | 1.01× | |
| 12 | Sicilia | ~400K | 0.94× | |
| 13 | Puglia | ~300K | 0.94× | |
| 14 | Abruzzo | ~100K | 0.93× | |
| 15 | Marche | ~100K | 0.92× | |
| 16 | Aosta Valley | ~10K | 0.91× | |
| 17 | Molise | ~20K | 0.87× | |
| 18 | Basilicata | ~40K | 0.85× | |
| 19 | Calabria | ~100K | 0.81× | |
| 20 | Sardinia | ~100K | 0.76× |
The strongest cross-interests of the Science (journal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.55× | ||
| 02 | Robert Redford | Movies & TV | 3.55× | ||
| 03 | Satire | Literature | 2.94× | ||
| 04 | Mediaset | Technology & Electronics | 2.41× | ||
| 05 | Volunteering | Politics & Society | 2.15× | ||
| 06 | Champagne | Food & Beverages | 2.07× | ||
| 07 | Internet & Social Media | 2.02× | |||
| 08 | General practitioner | Health | 1.99× | ||
| 09 | Progressive rock | Music & Radio | 1.87× | ||
| 10 | Sanremo Music Festival | Music & Radio | 1.81× | ||
| 11 | Personal finance | Business & Career | 1.75× | ||
| 12 | Musical theatre | Movies & TV | 1.72× | ||
| 13 | Innovation | Business & Career | 1.71× | ||
| 14 | Genetics | Kids & Family | 1.71× | ||
| 15 | Bookselling | Literature | 1.71× | ||
| 16 | Singer-songwriter | Music & Radio | 1.70× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.68× | ||
| 18 | Serie B | Sports | 1.63× | ||
| 19 | Coop | Food & Beverages | 1.55× | ||
| 20 | Borsa Italiana | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× |
Science (journal) has an estimated audience of 4,866,200 people in Italy, concentrated in Lombardy and Lazio.
54.3% of Science (journal) fans are female, 45.7% are male, with an average age of 41.7 years.
Science (journal) fans show strongest brand affinity for Wikipedia (3.55×), WhatsApp (2.02×), and Personal finance (1.75×) over the country average.
Science (journal) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Science (journal) itself, the audience over-indexes on WhatsApp (2.02×), Personal finance (1.75×), Robert Redford (3.55×), and Volunteering (2.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Science (journal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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