Medica Audience in United States
Medica has an estimated audience of 685,588 people in United States. 59.1% are female, 40.9% are male, average age 38.4. Top regions: Minnesota, Nebraska, Wisconsin. Top brand affinities: Finnair, Indeed.com, Google Maps, Capital One, Elsevier.
The average Medica fan in United States is 38.4 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Nebraska, Wisconsin. Top brand affinities include Finnair, Indeed.com, Google Maps, with strongest over-indexing on Finnair (169.66× the country average). Demographically, the Medica audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Event · Subtype: Trade fair
Demographics of Medica fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 38.4 |
| Estimated audience size | 685,588 |
Audience persona
The typical Medica fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Minnesota | 140,311 | 14.28× |
| Nebraska | 32,611 | 9.49× |
| Wisconsin | 25,738 | 2.5× |
| California | 19,265 | 0.26× |
| Missouri | 17,965 | 1.63× |
| Florida | 16,107 | 0.35× |
| Oklahoma | 13,067 | 1.72× |
| Texas | 12,127 | 0.21× |
| Iowa | 9,961 | 1.76× |
| Arizona | 9,527 | 0.68× |
| Illinois | 9,460 | 0.41× |
| North Dakota | 8,511 | 6.04× |
| South Dakota | 7,191 | 4.54× |
| New York | 6,220 | 0.16× |
| Georgia | 4,150 | 0.2× |
| North Carolina | 3,881 | 0.19× |
| Kentucky | 3,849 | 0.45× |
| Virginia | 3,785 | 0.23× |
| Pennsylvania | 3,391 | 0.15× |
| Ohio | 3,330 | 0.16× |
| Colorado | 3,147 | 0.29× |
| Michigan | 2,708 | 0.15× |
| Kansas | 2,692 | 0.5× |
| New Jersey | 2,679 | 0.15× |
| Massachusetts | 2,586 | 0.19× |
| Tennessee | 2,582 | 0.19× |
| Indiana | 2,172 | 0.17× |
| Washington | 2,022 | 0.15× |
| South Carolina | 1,812 | 0.18× |
| Maryland | 1,743 | 0.15× |
| Alabama | 1,651 | 0.17× |
| Louisiana | 1,622 | 0.18× |
| Oregon | 1,454 | 0.18× |
| Nevada | 1,205 | 0.18× |
| Arkansas | 1,203 | 0.21× |
| Utah | 1,203 | 0.2× |
| Connecticut | 1,071 | 0.16× |
| Mississippi | 939 | 0.17× |
| Idaho | 569 | 0.17× |
| New Mexico | 551 | 0.16× |
| Washington, District of Columbia | 480 | 0.23× |
| New Hampshire | 428 | 0.16× |
| Montana | 406 | 0.21× |
| Hawaii | 388 | 0.13× |
| West Virginia | 317 | 0.1× |
| Wyoming | 299 | 0.29× |
| Maine | 280 | 0.11× |
| Rhode Island | 273 | 0.13× |
| Delaware | 207 | 0.11× |
| Alaska | 185 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 169.66× | Travel & Leisure |
| Indeed.com | 6.51× | Business & Career |
| Google Maps | 6.12× | Internet & Social Media |
| Capital One | 6.14× | Business & Career |
| Elsevier | 55.5× | Literature |
| Google News | 6.01× | News |
| Enterprise Rent-A-Car | 5.91× | Cars & Mobility |
| Khan Academy | 8.07× | Business & Career |
| DuckDuckGo | 8.69× | Internet & Social Media |
| Diabetes mellitus awareness | 5.76× | Health |
| Circle K | 5.72× | Shopping |
| CarGurus | 4.7× | Cars & Mobility |
| Autism Awareness | 7.37× | Health |
| Apple Store | 6.2× | Shopping |
| Kendra Scott | 8.26× | Fashion & Accessoires |
| AccuWeather | 5.02× | Home & Garden |
| Singer-songwriter | 3× | Music & Radio |
| Beetlejuice | 3.61× | Movies & TV |
| ICloud | 6.79× | Technology & Electronics |
| DeviantArt | 5.16× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.78 |
| Luxury Orientation | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.5 |
| Community Orientation | OPEN | 1.43 |
| Career Orientation | POWER | 1.37 |
| Travelling | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| Brazil | 6.8% |
| China | 6.2% |
See Medica audiences in other countries
More Trade fair audiences in United States
- FIBO (561,844)
- Motek (457,931)
- Automatica (85,254)
- DMEA (49,122)
- Eurobike (34,864)
Frequently asked questions
How many fans does Medica have in United States?
Medica has an estimated audience of 685,588 people in United States, concentrated in Minnesota and Nebraska.
What is the gender split and age of Medica fans?
59.1% of Medica fans are female, 40.9% are male, with an average age of 38.4 years.
Which brands do Medica fans like most?
Medica fans show strongest brand affinity for Finnair (169.66×), Indeed.com (6.51×), and Google Maps (6.12×) over the country average.
Where do Medica fans live in United States?
Medica fans in United States are most concentrated in Minnesota (reach 140,311), Nebraska (reach 32,611), and Wisconsin (reach 25,738). These three regions account for the largest share of the active audience.
What other brands do Medica fans also like?
Beyond Medica itself, the audience over-indexes on Indeed.com (6.51×), Google Maps (6.12×), Capital One (6.14×), and Elsevier (55.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Medica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.