Medica Audience in United States

Medica logo

Medica has an estimated audience of 685,588 people in United States. 59.1% are female, 40.9% are male, average age 38.4. Top regions: Minnesota, Nebraska, Wisconsin. Top brand affinities: Keene, New Hampshire, Historic site, Product design, Natural rubber, Voter registration.

The average Medica fan in United States is 38.4 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Nebraska, Wisconsin. Top brand affinities include Keene, New Hampshire, Historic site, Product design, with strongest over-indexing on Keene, New Hampshire (169.66× the country average). Demographically, the Medica audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Event · Subtype: Trade fair

Demographics of Medica fans

Demographic split for Medica audience in United States
MetricValue
Female59.1%
Male40.9%
Average age38.4
Estimated audience size685,588

Audience persona

The typical Medica fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Medica in United States
RegionReachAffinity
Minnesota140,31114.28×
Nebraska32,6119.49×
Wisconsin25,7382.5×
California19,2650.26×
Missouri17,9651.63×
Florida16,1070.35×
Oklahoma13,0671.72×
Texas12,1270.21×
Iowa9,9611.76×
Arizona9,5270.68×
Illinois9,4600.41×
North Dakota8,5116.04×
South Dakota7,1914.54×
New York6,2200.16×
Georgia4,1500.2×
North Carolina3,8810.19×
Kentucky3,8490.45×
Virginia3,7850.23×
Pennsylvania3,3910.15×
Ohio3,3300.16×
Colorado3,1470.29×
Michigan2,7080.15×
Kansas2,6920.5×
New Jersey2,6790.15×
Massachusetts2,5860.19×
Tennessee2,5820.19×
Indiana2,1720.17×
Washington2,0220.15×
South Carolina1,8120.18×
Maryland1,7430.15×
Alabama1,6510.17×
Louisiana1,6220.18×
Oregon1,4540.18×
Nevada1,2050.18×
Arkansas1,2030.21×
Utah1,2030.2×
Connecticut1,0710.16×
Mississippi9390.17×
Idaho5690.17×
New Mexico5510.16×
Washington, District of Columbia4800.23×
New Hampshire4280.16×
Montana4060.21×
Hawaii3880.13×
West Virginia3170.1×
Wyoming2990.29×
Maine2800.11×
Rhode Island2730.13×
Delaware2070.11×
Alaska1850.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medica audience
BrandAffinityCategory
Keene, New Hampshire169.66×Travel & Leisure
Historic site7.32×Arts & Culture
Product design2.86×Business & Career
Natural rubber2.92×Cars & Mobility
Voter registration5.76×Politics & Society
Vocal harmony5.07×Music & Radio
Governor of Michigan7.55×Politics & Society
Goop5.22×Internet & Social Media
La Jolla8.83×Travel & Leisure
Grinch3.79×Movies & TV
Fairy godmother6.87×Literature
Nationality1.92×Politics & Society
UK garage4.82×Music & Radio
Home equity1.63×Home & Garden
Nebraska Cornhuskers football2.98×Sports
Hibachi5.94×Food & Beverages
Bank account1.81×Business & Career
Queens College, City University of New York5.23×Business & Career
Mathcore5.34×Music & Radio
Staycation2.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medica audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.5
Community OrientationOPEN1.43
Career OrientationPOWER1.37
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Medica
CountryShare
United States37.7%
Brazil6.8%
China6.2%

See Medica audiences in other countries

More Trade fair audiences in United States

Frequently asked questions

How many fans does Medica have in United States?

Medica has an estimated audience of 685,588 people in United States, concentrated in Minnesota and Nebraska.

What is the gender split and age of Medica fans?

59.1% of Medica fans are female, 40.9% are male, with an average age of 38.4 years.

Which brands do Medica fans like most?

Medica fans show strongest brand affinity for Keene, New Hampshire (169.66×), Historic site (7.32×), and Product design (2.86×) over the country average.

Where do Medica fans live in United States?

Medica fans in United States are most concentrated in Minnesota (reach 140,311), Nebraska (reach 32,611), and Wisconsin (reach 25,738). These three regions account for the largest share of the active audience.

What other brands do Medica fans also like?

Beyond Medica itself, the audience over-indexes on Historic site (7.32×), Product design (2.86×), Natural rubber (2.92×), and Voter registration (5.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.