Rascasse Audience Intelligence

Medica Audience in United States

A data profile of the people who buy, follow and care about Medica in United States — modelled from more than twelve digital signal sources. Medica has an estimated audience of 733,826 people in United States.

#1among Trade fair in United States#335among Event in United States#817in Health

The average Medica fan in United States is 39.4 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Nebraska, Wisconsin.

Top brand affinities include Elsevier, International education, Biomedical engineering, with strongest over-indexing on Elsevier (46.17× the country average).

Demographically, the Medica audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medica fan in United States is more female, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Elsevier.

Category: Health · Type: Event · Subtype: Trade fair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medica profile in United States.

Audience size
734K
in United States
Gender
56.7%♀
43.3% male
Age
39.4
average years
Country rank
#29035
Event in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medica fans

56.7% are female, 43.3% are male, average age 39.4.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Medica audience in United States
MetricValue
Female56.7%
Male43.3%
Average age39.4
Estimated audience size733,826
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Medica audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Medica audience comes from United States.

Worldwide audience distribution share by country for Medica
CountryShare
United States36.8%
China6.6%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medica audience in United States is strongest.

Fig. 05

Top regions by affinity

Medica fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K15.69×
02Nebraska~30K8.40×
03North Dakota~10K6.73×
04South Dakota~8K5.07×
05Wisconsin~30K2.45×
06Missouri~20K1.58×
07Iowa~9K1.54×
08Oklahoma~10K1.44×
09Alaska~1K0.74×
10Vermont<1K0.73×
11Delaware~1K0.67×
12West Virginia~2K0.61×
13Maine~1K0.60×
14Rhode Island~1K0.60×
15Arizona~8K0.59×
16Montana~1K0.57×
17Hawaii~2K0.56×
18New Hampshire~2K0.54×
19Kansas~3K0.52×
20Idaho~2K0.50×
21New Mexico~2K0.49×
22Washington, District of Columbia<1K0.47×
23Kentucky~4K0.46×
24Mississippi~3K0.45×
25Arkansas~2K0.42×
26Illinois~9K0.38×
27Utah~2K0.36×
28Louisiana~3K0.35×
29Connecticut~2K0.35×
30Nevada~2K0.35×
31Alabama~3K0.33×
32Oregon~3K0.33×
33Florida~20K0.32×
34Colorado~4K0.32×
35South Carolina~3K0.31×
36Tennessee~4K0.28×
37Indiana~4K0.28×
38Maryland~3K0.27×
39Virginia~4K0.26×
40Massachusetts~4K0.26×
41Washington~3K0.25×
42Georgia~5K0.24×
43Michigan~4K0.24×
44North Carolina~5K0.23×
45Ohio~5K0.23×
46New Jersey~4K0.23×
47California~20K0.22×
48Texas~10K0.21×
49Pennsylvania~5K0.21×
50New York~7K0.18×
Fig. 06

Affinity by region

Affinity by region — Medica, United States
0.18×1.00×15.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medica audience
#·InterestCategoryAffinity×
01ElsevierLiterature46.17×
02Biomedical engineeringBusiness & Career22.04×
03Cultural tourismTravel & Leisure16.82×
04International educationBusiness & Career11.05×
05CardiologyHealth5.22×
06Doctor of MedicineBusiness & Career5.11×
07Hair tutorialsBeauty & Wellness4.57×
08BiochemistryBusiness & Career3.67×
09Career developmentBusiness & Career2.93×
10Academic degreeBusiness & Career2.43×
11InnovationBusiness & Career2.29×
12FedExBusiness & Career2.14×
13Discount storesShopping1.95×
14Mortgage loansBusiness & Career1.79×
15Health careBusiness & Career1.71×
16Google DriveTechnology & Electronics1.64×
17Planet FitnessSports1.59×
18Shopping mallsShopping1.59×
19PinterestInternet & Social Media1.58×
20RadioTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medica audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.75×
Family OrientationCONSERVATISM1.72×
Career OrientationPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medica audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
CreativityOPEN1.01×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medica have in United States?

Medica has an estimated audience of 733,826 people in United States, concentrated in Minnesota and Nebraska.

02

What is the gender split and age of Medica fans?

56.7% of Medica fans are female, 43.3% are male, with an average age of 39.4 years.

03

Which brands do Medica fans like most?

Medica fans show strongest brand affinity for Elsevier (46.17×), International education (11.05×), and Biomedical engineering (22.04×) over the country average.

04

Where do Medica fans live in United States?

Medica fans in United States are most concentrated in Minnesota (reach ~200K), Nebraska (reach ~30K), and Wisconsin (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Medica fans also like?

Beyond Medica itself, the audience over-indexes on International education (11.05×), Biomedical engineering (22.04×), Health care (1.71×), and Pinterest (1.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Medica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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