A data profile of the people who buy, follow and care about Motek in United States — modelled from more than twelve digital signal sources. Motek has an estimated audience of 535,549 people in United States.
The average Motek fan in United States is 40.1 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, New York, New Jersey.
Top brand affinities include Frankfurt, International education, Innovation, with strongest over-indexing on Frankfurt (35.89× the country average).
Demographically, the Motek audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Motek fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Frankfurt.
The key figures that characterise the Motek profile in United States.
44.2% are female, 55.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.1 |
| Estimated audience size | 535,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Motek audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.9% |
| Norway | 12.9% |
| Poland | 3.2% |
Where the Motek audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~300K | 24.41× | |
| 02 | New York | ~300K | 11.57× | |
| 03 | New Jersey | ~30K | 2.37× | |
| 04 | Delaware | ~2K | 1.44× | |
| 05 | Washington, District of Columbia | ~1K | 1.00× | |
| 06 | Connecticut | ~5K | 0.99× | |
| 07 | Alaska | <1K | 0.93× | |
| 08 | North Dakota | <1K | 0.92× | |
| 09 | Vermont | <1K | 0.91× | |
| 10 | South Dakota | <1K | 0.90× | |
| 11 | Montana | ~1K | 0.88× | |
| 12 | Idaho | ~2K | 0.85× | |
| 13 | New Mexico | ~2K | 0.85× | |
| 14 | Nebraska | ~2K | 0.85× | |
| 15 | Rhode Island | ~1K | 0.85× | |
| 16 | Mississippi | ~3K | 0.84× | |
| 17 | Hawaii | ~2K | 0.84× | |
| 18 | Arkansas | ~3K | 0.83× | |
| 19 | West Virginia | ~2K | 0.83× | |
| 20 | Maine | ~1K | 0.83× | |
| 21 | Iowa | ~3K | 0.82× | |
| 22 | New Hampshire | ~2K | 0.82× | |
| 23 | Oklahoma | ~4K | 0.80× | |
| 24 | Kansas | ~3K | 0.79× | |
| 25 | Alabama | ~5K | 0.75× | |
| 26 | Utah | ~3K | 0.73× | |
| 27 | Louisiana | ~4K | 0.71× | |
| 28 | Nevada | ~3K | 0.70× | |
| 29 | Wisconsin | ~5K | 0.69× | |
| 30 | Oregon | ~4K | 0.69× | |
| 31 | Massachusetts | ~6K | 0.68× | |
| 32 | Kentucky | ~4K | 0.68× | |
| 33 | Missouri | ~5K | 0.65× | |
| 34 | Minnesota | ~4K | 0.64× | |
| 35 | South Carolina | ~4K | 0.63× | |
| 36 | Tennessee | ~5K | 0.59× | |
| 37 | Indiana | ~5K | 0.59× | |
| 38 | Maryland | ~5K | 0.59× | |
| 39 | Arizona | ~5K | 0.58× | |
| 40 | Colorado | ~4K | 0.58× | |
| 41 | Virginia | ~6K | 0.56× | |
| 42 | Georgia | ~8K | 0.55× | |
| 43 | Washington | ~5K | 0.55× | |
| 44 | Pennsylvania | ~8K | 0.53× | |
| 45 | Michigan | ~6K | 0.52× | |
| 46 | North Carolina | ~7K | 0.50× | |
| 47 | Illinois | ~8K | 0.49× | |
| 48 | Ohio | ~7K | 0.49× | |
| 49 | Texas | ~20K | 0.38× | |
| 50 | California | ~20K | 0.36× |
The strongest cross-interests of the Motek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frankfurt | Travel & Leisure | 35.89× | ||
| 02 | International education | Business & Career | 10.75× | ||
| 03 | malwarebytes | Technology & Electronics | 7.74× | ||
| 04 | Sustainable energy | Home & Garden | 3.29× | ||
| 05 | Information security | Business & Career | 3.20× | ||
| 06 | Web server | Technology & Electronics | 3.11× | ||
| 07 | Innovation | Business & Career | 3.06× | ||
| 08 | Renewable energy | Business & Career | 2.82× | ||
| 09 | Affiliate marketing | Business & Career | 2.65× | ||
| 10 | Home automation | Technology & Electronics | 2.50× | ||
| 11 | Master of Business Administration | Business & Career | 2.30× | ||
| 12 | Solar energy | Home & Garden | 2.25× | ||
| 13 | FedEx | Business & Career | 2.15× | ||
| 14 | Broadway theatre | Travel & Leisure | 1.95× | ||
| 15 | Radio | Technology & Electronics | 1.87× | ||
| 16 | Ace Hardware | Home & Garden | 1.67× | ||
| 17 | AutoZone | Cars & Mobility | 1.64× | ||
| 18 | Menards | Home & Garden | 1.58× | ||
| 19 | Mortgage loans | Business & Career | 1.55× | ||
| 20 | United Parcel Service | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.20× | |
| Need for Security | CONSERVATISM | 1.72× | |
| Risk Appetite | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Pet Ownership | JOY | 0.98× |
Motek has an estimated audience of 535,549 people in United States, concentrated in Florida and New York.
44.2% of Motek fans are female, 55.8% are male, with an average age of 40.1 years.
Motek fans show strongest brand affinity for Frankfurt (35.89×), International education (10.75×), and Innovation (3.06×) over the country average.
Motek fans in United States are most concentrated in Florida (reach ~300K), New York (reach ~300K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Motek itself, the audience over-indexes on International education (10.75×), Innovation (3.06×), Sustainable energy (3.29×), and Renewable energy (2.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Motek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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