Rascasse Audience Intelligence

Motek Audience in United States

A data profile of the people who buy, follow and care about Motek in United States — modelled from more than twelve digital signal sources. Motek has an estimated audience of 535,549 people in United States.

The average Motek fan in United States is 40.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, New Jersey.

Top brand affinities include Frankfurt, International education, Innovation, with strongest over-indexing on Frankfurt (35.89× the country average).

Demographically, the Motek audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motek fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Frankfurt.

Category: Business & Career · Type: Event · Subtype: Trade fair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motek profile in United States.

Audience size
536K
in United States
Gender
44.2%
55.8% male
Age
40.1
average years
Country rank
#35193
Event in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motek fans

44.2% are female, 55.8% are male, average age 40.1.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Motek audience in United States
MetricValue
Female44.2%
Male55.8%
Average age40.1
Estimated audience size535,549
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Motek audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

69.9%

of the worldwide Motek audience comes from United States.

Worldwide audience distribution share by country for Motek
CountryShare
United States69.9%
Norway12.9%
Poland3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motek audience in United States is strongest.

Fig. 05

Top regions by affinity

Motek fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K24.41×
02New York~300K11.57×
03New Jersey~30K2.37×
04Delaware~2K1.44×
05Washington, District of Columbia~1K1.00×
06Connecticut~5K0.99×
07Alaska<1K0.93×
08North Dakota<1K0.92×
09Vermont<1K0.91×
10South Dakota<1K0.90×
11Montana~1K0.88×
12Idaho~2K0.85×
13New Mexico~2K0.85×
14Nebraska~2K0.85×
15Rhode Island~1K0.85×
16Mississippi~3K0.84×
17Hawaii~2K0.84×
18Arkansas~3K0.83×
19West Virginia~2K0.83×
20Maine~1K0.83×
21Iowa~3K0.82×
22New Hampshire~2K0.82×
23Oklahoma~4K0.80×
24Kansas~3K0.79×
25Alabama~5K0.75×
26Utah~3K0.73×
27Louisiana~4K0.71×
28Nevada~3K0.70×
29Wisconsin~5K0.69×
30Oregon~4K0.69×
31Massachusetts~6K0.68×
32Kentucky~4K0.68×
33Missouri~5K0.65×
34Minnesota~4K0.64×
35South Carolina~4K0.63×
36Tennessee~5K0.59×
37Indiana~5K0.59×
38Maryland~5K0.59×
39Arizona~5K0.58×
40Colorado~4K0.58×
41Virginia~6K0.56×
42Georgia~8K0.55×
43Washington~5K0.55×
44Pennsylvania~8K0.53×
45Michigan~6K0.52×
46North Carolina~7K0.50×
47Illinois~8K0.49×
48Ohio~7K0.49×
49Texas~20K0.38×
50California~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Motek, United States
0.36×1.00×24.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motek audience
#·InterestCategoryAffinity×
01FrankfurtTravel & Leisure35.89×
02International educationBusiness & Career10.75×
03malwarebytesTechnology & Electronics7.74×
04Sustainable energyHome & Garden3.29×
05Information securityBusiness & Career3.20×
06Web serverTechnology & Electronics3.11×
07InnovationBusiness & Career3.06×
08Renewable energyBusiness & Career2.82×
09Affiliate marketingBusiness & Career2.65×
10Home automationTechnology & Electronics2.50×
11Master of Business AdministrationBusiness & Career2.30×
12Solar energyHome & Garden2.25×
13FedExBusiness & Career2.15×
14Broadway theatreTravel & Leisure1.95×
15RadioTechnology & Electronics1.87×
16Ace HardwareHome & Garden1.67×
17AutoZoneCars & Mobility1.64×
18MenardsHome & Garden1.58×
19Mortgage loansBusiness & Career1.55×
20United Parcel ServiceBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Motek audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Need for SecurityCONSERVATISM1.72×
Risk AppetiteTHRILL1.51×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Motek audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Healthy LifestyleBALANCE0.93×
Pet OwnershipJOY0.98×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Motek have in United States?

Motek has an estimated audience of 535,549 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Motek fans?

44.2% of Motek fans are female, 55.8% are male, with an average age of 40.1 years.

03

Which brands do Motek fans like most?

Motek fans show strongest brand affinity for Frankfurt (35.89×), International education (10.75×), and Innovation (3.06×) over the country average.

04

Where do Motek fans live in United States?

Motek fans in United States are most concentrated in Florida (reach ~300K), New York (reach ~300K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Motek fans also like?

Beyond Motek itself, the audience over-indexes on International education (10.75×), Innovation (3.06×), Sustainable energy (3.29×), and Renewable energy (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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