Motek Audience in United States
Motek has an estimated audience of 457,930 people in United States. 45.0% are female, 55.0% are male, average age 39.9. Top regions: Florida, New York, California. Top brand affinities: Finnair, Google Maps, Capital One, Indeed.com, CarGurus.
The average Motek fan in United States is 39.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Finnair, Google Maps, Capital One, with strongest over-indexing on Finnair (135.85× the country average). Demographically, the Motek audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Event · Subtype: Trade fair
Demographics of Motek fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.9 |
| Estimated audience size | 457,930 |
Audience persona
The typical Motek fan in United States is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 343,448 | 30.94× |
| New York | 29,709 | 1.16× |
| California | 18,549 | 0.37× |
| Texas | 14,959 | 0.38× |
| New Jersey | 6,886 | 0.59× |
| Georgia | 6,362 | 0.45× |
| Illinois | 6,282 | 0.41× |
| Pennsylvania | 5,274 | 0.34× |
| Massachusetts | 5,107 | 0.57× |
| North Carolina | 4,908 | 0.36× |
| Virginia | 4,608 | 0.41× |
| Ohio | 4,111 | 0.29× |
| Michigan | 3,871 | 0.32× |
| Tennessee | 2,604 | 0.28× |
| Maryland | 2,469 | 0.31× |
| Washington | 2,374 | 0.26× |
| Indiana | 2,099 | 0.25× |
| South Carolina | 2,093 | 0.3× |
| Connecticut | 1,987 | 0.43× |
| Colorado | 1,894 | 0.26× |
| Arizona | 1,854 | 0.2× |
| Kentucky | 1,614 | 0.28× |
| Minnesota | 1,573 | 0.24× |
| Hawaii | 1,432 | 0.73× |
| Louisiana | 1,398 | 0.24× |
| Missouri | 1,394 | 0.19× |
| Washington, District of Columbia | 1,336 | 0.97× |
| Oregon | 1,282 | 0.24× |
| Nevada | 1,247 | 0.28× |
| Wisconsin | 990 | 0.14× |
| Alabama | 976 | 0.15× |
| Mississippi | 944 | 0.25× |
| Arkansas | 908 | 0.24× |
| Oklahoma | 888 | 0.17× |
| Utah | 866 | 0.21× |
| New Hampshire | 856 | 0.47× |
| West Virginia | 779 | 0.37× |
| Alaska | 777 | 0.79× |
| Maine | 723 | 0.44× |
| Kansas | 720 | 0.2× |
| Idaho | 719 | 0.31× |
| Iowa | 683 | 0.18× |
| Montana | 678 | 0.53× |
| Rhode Island | 671 | 0.46× |
| South Dakota | 669 | 0.63× |
| North Dakota | 651 | 0.69× |
| Wyoming | 630 | 0.93× |
| Nebraska | 629 | 0.27× |
| New Mexico | 625 | 0.27× |
| Vermont | 610 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 135.85× | Travel & Leisure |
| Google Maps | 9.98× | Internet & Social Media |
| Capital One | 10.07× | Business & Career |
| Indeed.com | 9.27× | Business & Career |
| CarGurus | 12.77× | Cars & Mobility |
| DeviantArt | 9.49× | Internet & Social Media |
| Enterprise Rent-A-Car | 8.04× | Cars & Mobility |
| AccuWeather | 8.19× | Home & Garden |
| Circle K | 8.73× | Shopping |
| Google News | 6.92× | News |
| Khan Academy | 9.06× | Business & Career |
| Beetlejuice | 5.25× | Movies & TV |
| Aaron Rodgers | 6.92× | Sports |
| Bruce Willis | 7.75× | Movies & TV |
| ICloud | 9.74× | Technology & Electronics |
| Diane Keaton | 6.26× | Movies & TV |
| Jeff Bezos | 10.81× | Business & Career |
| Billy Bob Thornton | 8.01× | Movies & TV |
| Frankfurt | 22.69× | Travel & Leisure |
| Apple Store | 6.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.87 |
| Need for Security | CONSERVATISM | 1.77 |
| Risk Appetite | THRILL | 1.71 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Luxury Orientation | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| Norway | 14.1% |
| Poland | 3.4% |
See Motek audiences in other countries
More Trade fair audiences in United States
- Medica (685,607)
- FIBO (561,844)
- Automatica (85,254)
- DMEA (49,122)
- Eurobike (34,864)
Frequently asked questions
How many fans does Motek have in United States?
Motek has an estimated audience of 457,930 people in United States, concentrated in Florida and New York.
What is the gender split and age of Motek fans?
45.0% of Motek fans are female, 55.0% are male, with an average age of 39.9 years.
Which brands do Motek fans like most?
Motek fans show strongest brand affinity for Finnair (135.85×), Google Maps (9.98×), and Capital One (10.07×) over the country average.
Where do Motek fans live in United States?
Motek fans in United States are most concentrated in Florida (reach 343,448), New York (reach 29,709), and California (reach 18,549). These three regions account for the largest share of the active audience.
What other brands do Motek fans also like?
Beyond Motek itself, the audience over-indexes on Google Maps (9.98×), Capital One (10.07×), Indeed.com (9.27×), and CarGurus (12.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Motek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.