Motek Audience in United States

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Motek has an estimated audience of 457,930 people in United States. 45.0% are female, 55.0% are male, average age 39.9. Top regions: Florida, New York, California. Top brand affinities: Keene, New Hampshire, Vocal harmony, Governor of Michigan, Goop, Fairy godmother.

The average Motek fan in United States is 39.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Keene, New Hampshire, Vocal harmony, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (135.85× the country average). Demographically, the Motek audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Event · Subtype: Trade fair

Demographics of Motek fans

Demographic split for Motek audience in United States
MetricValue
Female45.0%
Male55.0%
Average age39.9
Estimated audience size457,930

Audience persona

The typical Motek fan in United States is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Motek in United States
RegionReachAffinity
Florida343,44830.94×
New York29,7091.16×
California18,5490.37×
Texas14,9590.38×
New Jersey6,8860.59×
Georgia6,3620.45×
Illinois6,2820.41×
Pennsylvania5,2740.34×
Massachusetts5,1070.57×
North Carolina4,9080.36×
Virginia4,6080.41×
Ohio4,1110.29×
Michigan3,8710.32×
Tennessee2,6040.28×
Maryland2,4690.31×
Washington2,3740.26×
Indiana2,0990.25×
South Carolina2,0930.3×
Connecticut1,9870.43×
Colorado1,8940.26×
Arizona1,8540.2×
Kentucky1,6140.28×
Minnesota1,5730.24×
Hawaii1,4320.73×
Louisiana1,3980.24×
Missouri1,3940.19×
Washington, District of Columbia1,3360.97×
Oregon1,2820.24×
Nevada1,2470.28×
Wisconsin9900.14×
Alabama9760.15×
Mississippi9440.25×
Arkansas9080.24×
Oklahoma8880.17×
Utah8660.21×
New Hampshire8560.47×
West Virginia7790.37×
Alaska7770.79×
Maine7230.44×
Kansas7200.2×
Idaho7190.31×
Iowa6830.18×
Montana6780.53×
Rhode Island6710.46×
South Dakota6690.63×
North Dakota6510.69×
Wyoming6300.93×
Nebraska6290.27×
New Mexico6250.27×
Vermont6100.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motek audience
BrandAffinityCategory
Keene, New Hampshire135.85×Travel & Leisure
Vocal harmony6.78×Music & Radio
Governor of Michigan10.64×Politics & Society
Goop6.33×Internet & Social Media
Fairy godmother8.54×Literature
Queens College, City University of New York8.29×Business & Career
Grinch4.4×Movies & TV
Albany County, New York11.79×Travel & Leisure
Wok6.71×Food & Beverages
Historic site4.05×Arts & Culture
Urban Outfitters1.77×Shopping
Israel1.97×Travel & Leisure
Hibachi7.27×Food & Beverages
Hipster8.56×Politics & Society
Google Home5.51×Technology & Electronics
Nationality1.79×Politics & Society
Cherish (group)8.89×Music & Radio
Hebe5.3×Home & Garden
Bank account1.93×Business & Career
headspace7.2×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motek audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Need for SecurityCONSERVATISM1.77
Risk AppetiteTHRILL1.71
LGBTQ+ IdentityOPEN1.65
Luxury OrientationPREMIUM1.64
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Motek
CountryShare
United States67.4%
Norway14.1%
Poland3.4%

See Motek audiences in other countries

More Trade fair audiences in United States

Frequently asked questions

How many fans does Motek have in United States?

Motek has an estimated audience of 457,930 people in United States, concentrated in Florida and New York.

What is the gender split and age of Motek fans?

45.0% of Motek fans are female, 55.0% are male, with an average age of 39.9 years.

Which brands do Motek fans like most?

Motek fans show strongest brand affinity for Keene, New Hampshire (135.85×), Vocal harmony (6.78×), and Governor of Michigan (10.64×) over the country average.

Where do Motek fans live in United States?

Motek fans in United States are most concentrated in Florida (reach 343,448), New York (reach 29,709), and California (reach 18,549). These three regions account for the largest share of the active audience.

What other brands do Motek fans also like?

Beyond Motek itself, the audience over-indexes on Vocal harmony (6.78×), Governor of Michigan (10.64×), Goop (6.33×), and Fairy godmother (8.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.