Rascasse Audience Intelligence

FIBO Audience in United States

A data profile of the people who buy, follow and care about FIBO in United States — modelled from more than twelve digital signal sources. FIBO has an estimated audience of 577,565 people in United States.

#2among Trade fair in United States#400among Event in United States#2097in Business & Career

The average FIBO fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, High-intensity interval training, Planet Fitness, with strongest over-indexing on International education (7.72× the country average).

Demographically, the FIBO audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIBO fan in United States is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Business & Career · Type: Event · Subtype: Trade fair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIBO profile in United States.

Audience size
578K
in United States
Gender
49.2%♀
50.8% male
Age
38.3
average years
Country rank
#33586
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIBO fans

49.2% are female, 50.8% are male, average age 38.3.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for FIBO audience in United States
MetricValue
Female49.2%
Male50.8%
Average age38.3
Estimated audience size577,565
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the FIBO audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

12.9%

of the worldwide FIBO audience comes from United States.

Worldwide audience distribution share by country for FIBO
CountryShare
Germany13.8%
United States12.9%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIBO audience in United States is strongest.

Fig. 05

Top regions by affinity

FIBO fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.36×
02Washington~20K1.33×
03California~80K1.28×
04Massachusetts~10K1.17×
05Maine~2K1.17×
06Washington, District of Columbia~2K1.16×
07New York~40K1.14×
08Connecticut~7K1.14×
09Vermont~1K1.14×
10Colorado~10K1.13×
11Virginia~20K1.11×
12New Hampshire~2K1.11×
13Hawaii~3K1.10×
14Utah~6K1.09×
15Florida~40K1.07×
16Rhode Island~2K1.07×
17Maryland~10K1.03×
18Nevada~6K1.03×
19Alaska~1K1.03×
20Minnesota~8K1.02×
21Texas~50K1.01×
22New Jersey~10K1.01×
23Idaho~3K1.01×
24Pennsylvania~20K0.99×
25Georgia~20K0.99×
26Montana~2K0.99×
27Illinois~20K0.98×
28Ohio~20K0.98×
29North Carolina~20K0.97×
30Arizona~10K0.97×
31Missouri~9K0.96×
32New Mexico~3K0.95×
33Indiana~10K0.94×
34Kansas~4K0.94×
35Nebraska~3K0.93×
36Wisconsin~8K0.92×
37Kentucky~7K0.92×
38Michigan~10K0.91×
39Tennessee~10K0.91×
40Oklahoma~6K0.91×
41Delaware~1K0.91×
42South Dakota~1K0.91×
43West Virginia~2K0.90×
44Iowa~4K0.89×
45Arkansas~4K0.88×
46Louisiana~6K0.87×
47North Dakota~1K0.85×
48South Carolina~7K0.84×
49Alabama~6K0.80×
50Mississippi~3K0.73×
Fig. 06

Affinity by region

Affinity by region — FIBO, United States
0.73×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIBO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIBO audience
#·InterestCategoryAffinity×
01International educationBusiness & Career7.72×
02malwarebytesTechnology & Electronics7.46×
03High-intensity interval trainingSports3.71×
04Anytime FitnessSports3.11×
05TreadmillSports2.65×
06GymsharkSports2.44×
0724 Hour FitnessSports2.39×
08Natural foodsFood & Beverages2.38×
09Affiliate marketingBusiness & Career2.36×
10InnovationBusiness & Career2.23×
11Motivational speakingBusiness & Career2.13×
12Diaper bagKids & Family1.93×
13Digital photographyBusiness & Career1.85×
14Self-loveHealth1.80×
15CrossFitSports1.72×
16RadioTechnology & Electronics1.67×
17Planet FitnessSports1.64×
18Real propertyHome & Garden1.59×
19CocktailFood & Beverages1.57×
20Personal trainerSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIBO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIBO audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Luxury OrientationPREMIUM1.43×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIBO audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
IndividualismJOY0.99×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIBO have in United States?

FIBO has an estimated audience of 577,565 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIBO fans?

49.2% of FIBO fans are female, 50.8% are male, with an average age of 38.3 years.

03

Which brands do FIBO fans like most?

FIBO fans show strongest brand affinity for International education (7.72×), High-intensity interval training (3.71×), and Planet Fitness (1.64×) over the country average.

04

Where do FIBO fans live in United States?

FIBO fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do FIBO fans also like?

Beyond FIBO itself, the audience over-indexes on High-intensity interval training (3.71×), Planet Fitness (1.64×), Innovation (2.23×), and Anytime Fitness (3.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See FIBO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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