Rascasse Audience Intelligence

FIBO Audience in Germany

A data profile of the people who buy, follow and care about FIBO in Germany — modelled from more than twelve digital signal sources. FIBO has an estimated audience of 615,974 people in Germany.

#4among Trade fair in Germany#127among Event in Germany#785in Business & Career

The average FIBO fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Female bodybuilding, Fitness and figure competition, Digital printing, with strongest over-indexing on Female bodybuilding (7.62× the country average).

Demographically, the FIBO audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIBO fan in Germany is more female, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Female bodybuilding.

Category: Business & Career · Type: Event · Subtype: Trade fair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIBO profile in Germany.

Audience size
616K
in Germany
Gender
57.7%♀
42.3% male
Age
33.2
average years
Country rank
#9877
Event in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIBO fans

57.7% are female, 42.3% are male, average age 33.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for FIBO audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age33.2
Estimated audience size615,974
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the FIBO audience in Germany
Age bracketShare%
16-1934%
20-2923%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

13.8%

of the worldwide FIBO audience comes from Germany.

Worldwide audience distribution share by country for FIBO
CountryShare
Germany13.8%
United States12.9%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIBO audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIBO fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.61×
02Hessen~60K1.31×
03Hamburg~20K1.20×
04Baden-Württemberg~90K1.17×
05Rheinland-Pfalz~30K1.10×
06Bayern~90K1.05×
07Berlin~30K1.04×
08Niedersachsen~50K0.97×
09Saarland~7K0.97×
10Bremen~5K0.96×
11Schleswig-Holstein~20K0.89×
12Sachsen~20K0.86×
13Thüringen~10K0.80×
14Brandenburg~10K0.79×
15Sachsen-Anhalt~10K0.70×
16Mecklenburg-Vorpommern~7K0.67×
Fig. 06

Affinity by region

Affinity by region — FIBO, Germany
0.67×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIBO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIBO audience
#·InterestCategoryAffinity×
01CeBITTechnology & Electronics32.30×
02Digital printingArts & Culture8.83×
03Female bodybuildingSports7.62×
04Paul SchockemöhleSports6.76×
05High-intensity interval trainingSports5.53×
06Fitness and figure competitionSports4.48×
07Protein barFood & Beverages4.34×
08Bedroom furnitureHome & Garden3.86×
09Fitness FirstSports3.07×
10Crime fictionLiterature2.90×
11Robert RedfordMovies & TV2.69×
12Real propertyHome & Garden2.45×
13Property finderHome & Garden2.17×
14KitchenHome & Garden1.97×
15Digital photographyBusiness & Career1.97×
16HugendubelShopping1.91×
17VolunteeringPolitics & Society1.88×
18LivemusicMusic & Radio1.83×
19BatmanMovies & TV1.56×
20House musicMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIBO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIBO audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.67×
Risk AppetiteTHRILL1.51×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIBO audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
Family OrientationCONSERVATISM0.93×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIBO have in Germany?

FIBO has an estimated audience of 615,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FIBO fans?

57.7% of FIBO fans are female, 42.3% are male, with an average age of 33.2 years.

03

Which brands do FIBO fans like most?

FIBO fans show strongest brand affinity for Female bodybuilding (7.62×), Fitness and figure competition (4.48×), and Digital printing (8.83×) over the country average.

04

Where do FIBO fans live in Germany?

FIBO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do FIBO fans also like?

Beyond FIBO itself, the audience over-indexes on Fitness and figure competition (4.48×), Digital printing (8.83×), High-intensity interval training (5.53×), and Bedroom furniture (3.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Trade fair audiences in Germany

See FIBO audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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