FIBO Audience in Germany
FIBO has an estimated audience of 558,474 people in Germany. 54.4% are female, 45.6% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malayalam, Progressive rock, Gil Ofarim, Home Delivery, Cachorro.
The average FIBO fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malayalam, Progressive rock, Gil Ofarim, with strongest over-indexing on Malayalam (11.36× the country average). Demographically, the FIBO audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Event · Subtype: Trade fair
Demographics of FIBO fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 36.6 |
| Estimated audience size | 558,474 |
Audience persona
The typical FIBO fan in Germany is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,835 | 1.64× |
| Bayern | 98,616 | 1.1× |
| Baden-Württemberg | 93,435 | 1.23× |
| Hessen | 58,968 | 1.39× |
| Niedersachsen | 52,583 | 0.97× |
| Rheinland-Pfalz | 30,875 | 1.1× |
| Berlin | 26,932 | 1.08× |
| Sachsen | 23,788 | 0.87× |
| Schleswig-Holstein | 17,413 | 0.87× |
| Hamburg | 15,583 | 1.23× |
| Brandenburg | 13,361 | 0.77× |
| Thüringen | 9,827 | 0.69× |
| Sachsen-Anhalt | 9,335 | 0.65× |
| Mecklenburg-Vorpommern | 6,380 | 0.6× |
| Saarland | 5,936 | 0.87× |
| Bremen | 4,548 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 11.36× | Politics & Society |
| Progressive rock | 1.89× | Music & Radio |
| Gil Ofarim | 1.54× | Music & Radio |
| Home Delivery | 1.82× | Food & Beverages |
| Cachorro | 1.86× | Pets & Animals |
| Theocracy | 5.14× | Music & Radio |
| Information sensitivity | 2.41× | Technology & Electronics |
| Giotto | 2.46× | Food & Beverages |
| Kippah | 2.01× | Fashion & Accessoires |
| Google Home | 2.14× | Technology & Electronics |
| Jason Clarke (actor) | 1.7× | Movies & TV |
| Goop | 2.7× | Internet & Social Media |
| Wolverine (comics) | 1.93× | Literature |
| Gender-neutral language | 1.85× | Politics & Society |
| Homesteading | 2.1× | Home & Garden |
| Joshua Jackson | 1.53× | Movies & TV |
| Paul Dano | 1.54× | Movies & TV |
| Jaguar F-Pace | 2.05× | Cars & Mobility |
| The Equalizer | 1.59× | Movies & TV |
| Huck (magazine) | 2.93× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| DIY Mentality | THRILL | 1.42 |
| Sustainability | BALANCE | 1.41 |
| Design Affinity | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Germany | 13.1% |
| Italy | 8.2% |
See FIBO audiences in other countries
More Trade fair audiences in Germany
- Messe Frankfurt (1,502,853)
- Messe Berlin (1,273,113)
- Leipziger Messe (568,435)
- Agritechnica (454,717)
- Mary Jane Berlin (293,982)
Frequently asked questions
How many fans does FIBO have in Germany?
FIBO has an estimated audience of 558,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FIBO fans?
54.4% of FIBO fans are female, 45.6% are male, with an average age of 36.6 years.
Which brands do FIBO fans like most?
FIBO fans show strongest brand affinity for Malayalam (11.36×), Progressive rock (1.89×), and Gil Ofarim (1.54×) over the country average.
Where do FIBO fans live in Germany?
FIBO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,835), Bayern (reach 98,616), and Baden-Württemberg (reach 93,435). These three regions account for the largest share of the active audience.
What other brands do FIBO fans also like?
Beyond FIBO itself, the audience over-indexes on Progressive rock (1.89×), Gil Ofarim (1.54×), Home Delivery (1.82×), and Cachorro (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.