Agritechnica Audience in Germany
Agritechnica has an estimated audience of 454,716 people in Germany. 44.9% are female, 55.1% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Jotex, Netto Marken-Discount, Western Union, John Deere, BASF.
The average Agritechnica fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Jotex, Netto Marken-Discount, Western Union, with strongest over-indexing on Jotex (20.07× the country average). Demographically, the Agritechnica audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Event · Subtype: Trade fair
Demographics of Agritechnica fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 40.1 |
| Estimated audience size | 454,716 |
Audience persona
The typical Agritechnica fan in Germany is more male, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 104,773 | 1.43× |
| Nordrhein-Westfalen | 103,113 | 1.04× |
| Niedersachsen | 97,061 | 2.2× |
| Baden-Württemberg | 76,309 | 1.23× |
| Hessen | 43,245 | 1.25× |
| Rheinland-Pfalz | 23,706 | 1.04× |
| Schleswig-Holstein | 18,431 | 1.13× |
| Sachsen | 18,085 | 0.81× |
| Berlin | 12,826 | 0.63× |
| Hamburg | 10,316 | 1× |
| Sachsen-Anhalt | 9,748 | 0.83× |
| Thüringen | 9,458 | 0.82× |
| Brandenburg | 8,735 | 0.62× |
| Mecklenburg-Vorpommern | 6,531 | 0.75× |
| Saarland | 3,601 | 0.64× |
| Bremen | 2,390 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 20.07× | Shopping |
| Netto Marken-Discount | 2.05× | Shopping |
| Western Union | 3.39× | Business & Career |
| John Deere | 5.82× | Cars & Mobility |
| BASF | 5.97× | Health |
| Aral AG | 1.76× | Cars & Mobility |
| Forestry | 3.66× | Home & Garden |
| JACK & JONES | 10.06× | Fashion & Accessoires |
| Satire | 2.99× | Literature |
| Ryanair | 1.67× | Travel & Leisure |
| Water filter | 7.49× | Food & Beverages |
| Postbank | 1.73× | Business & Career |
| Esso | 2.77× | Cars & Mobility |
| Giotto | 10.86× | Food & Beverages |
| Catering | 2.72× | Food & Beverages |
| Sparkasse | 1.63× | Business & Career |
| German television comedy | 3.23× | Movies & TV |
| Dairy | 2.85× | Food & Beverages |
| In aller Freundschaft | 2.43× | Movies & TV |
| Indeed.com | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Need for Security | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 61.0% |
| Italy | 5.9% |
| Netherlands | 4.9% |
See Agritechnica audiences in other countries
More Trade fair audiences in Germany
- Messe Frankfurt (1,505,208)
- Messe Berlin (1,273,113)
- Leipziger Messe (568,435)
- FIBO (558,475)
- Mary Jane Berlin (293,982)
Frequently asked questions
How many fans does Agritechnica have in Germany?
Agritechnica has an estimated audience of 454,716 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Agritechnica fans?
44.9% of Agritechnica fans are female, 55.1% are male, with an average age of 40.1 years.
Which brands do Agritechnica fans like most?
Agritechnica fans show strongest brand affinity for Jotex (20.07×), Netto Marken-Discount (2.05×), and Western Union (3.39×) over the country average.
Where do Agritechnica fans live in Germany?
Agritechnica fans in Germany are most concentrated in Bayern (reach 104,773), Nordrhein-Westfalen (reach 103,113), and Niedersachsen (reach 97,061). These three regions account for the largest share of the active audience.
What other brands do Agritechnica fans also like?
Beyond Agritechnica itself, the audience over-indexes on Netto Marken-Discount (2.05×), Western Union (3.39×), John Deere (5.82×), and BASF (5.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agritechnica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.