Messe Berlin Audience in Germany
Messe Berlin has an estimated audience of 1,273,112 people in Germany. 54.9% are female, 45.1% are male, average age 42.9. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Bryan Adams, Nathan Fillion, Tagesschau, Jotex, Adriana Lima.
The average Messe Berlin fan in Germany is 42.9 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Bryan Adams, Nathan Fillion, Tagesschau, with strongest over-indexing on Bryan Adams (15.34× the country average). Demographically, the Messe Berlin audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Trade fair
Demographics of Messe Berlin fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.9 |
| Estimated audience size | 1,273,112 |
Audience persona
The typical Messe Berlin fan in Germany is balanced, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Bryan Adams.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 423,359 | 7.44× |
| Brandenburg | 117,993 | 2.99× |
| Nordrhein-Westfalen | 107,678 | 0.39× |
| Bayern | 75,330 | 0.37× |
| Baden-Württemberg | 47,769 | 0.28× |
| Niedersachsen | 45,808 | 0.37× |
| Hessen | 44,430 | 0.46× |
| Sachsen | 36,568 | 0.59× |
| Sachsen-Anhalt | 19,925 | 0.6× |
| Schleswig-Holstein | 16,120 | 0.35× |
| Hamburg | 15,031 | 0.52× |
| Rheinland-Pfalz | 14,388 | 0.23× |
| Thüringen | 13,739 | 0.42× |
| Mecklenburg-Vorpommern | 13,258 | 0.55× |
| Bremen | 3,388 | 0.31× |
| Saarland | 2,286 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bryan Adams | 15.34× | Music & Radio |
| Nathan Fillion | 11.65× | Movies & TV |
| Tagesschau | 2.35× | Movies & TV |
| Jotex | 26.44× | Shopping |
| Adriana Lima | 10.51× | Fashion & Accessoires |
| Satire | 5.05× | Literature |
| Austrian Airlines | 9.85× | Travel & Leisure |
| German television comedy | 5.43× | Movies & TV |
| Ark: Survival Evolved | 27.02× | Games |
| Hapag-Lloyd | 11.61× | Travel & Leisure |
| Courteney Cox | 10.3× | Movies & TV |
| Pets | 1.61× | Pets & Animals |
| Vegeta | 10.8× | Games |
| Pur (band) | 11.66× | Music & Radio |
| Tinker Bell (film series) | 11.12× | Movies & TV |
| Dirk Nowitzki | 10.86× | Sports |
| Kate Upton | 14.74× | Fashion & Accessoires |
| Automobiles | 1.61× | Cars & Mobility |
| Panama Jack | 14.64× | Fashion & Accessoires |
| Allgäu | 4.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.73 |
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.45 |
| Travelling | THRILL | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.4% |
| China | 5.3% |
| United Kingdom | 1.9% |
See Messe Berlin audiences in other countries
More Trade fair audiences in Germany
- Messe Frankfurt (1,505,208)
- Leipziger Messe (568,435)
- FIBO (558,475)
- Agritechnica (454,717)
- Mary Jane Berlin (293,982)
Frequently asked questions
How many fans does Messe Berlin have in Germany?
Messe Berlin has an estimated audience of 1,273,112 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Messe Berlin fans?
54.9% of Messe Berlin fans are female, 45.1% are male, with an average age of 42.9 years.
Which brands do Messe Berlin fans like most?
Messe Berlin fans show strongest brand affinity for Bryan Adams (15.34×), Nathan Fillion (11.65×), and Tagesschau (2.35×) over the country average.
Where do Messe Berlin fans live in Germany?
Messe Berlin fans in Germany are most concentrated in Berlin (reach 423,359), Brandenburg (reach 117,993), and Nordrhein-Westfalen (reach 107,678). These three regions account for the largest share of the active audience.
What other brands do Messe Berlin fans also like?
Beyond Messe Berlin itself, the audience over-indexes on Nathan Fillion (11.65×), Tagesschau (2.35×), Jotex (26.44×), and Adriana Lima (10.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Messe Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.