Leipziger Messe Audience in Germany
Leipziger Messe has an estimated audience of 568,435 people in Germany. 52.0% are female, 48.0% are male, average age 39.2. Top regions: Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Jotex, Netto Marken-Discount, Satire, Giotto, Tagesschau.
The average Leipziger Messe fan in Germany is 39.2 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Jotex, Netto Marken-Discount, Satire, with strongest over-indexing on Jotex (39.47× the country average). Demographically, the Leipziger Messe audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Trade fair
Demographics of Leipziger Messe fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.2 |
| Estimated audience size | 568,435 |
Audience persona
The typical Leipziger Messe fan in Germany is balanced, around 39.2 years old, with strong Sports Activity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 186,292 | 6.68× |
| Sachsen-Anhalt | 46,050 | 3.13× |
| Nordrhein-Westfalen | 29,574 | 0.24× |
| Bayern | 26,793 | 0.29× |
| Brandenburg | 19,668 | 1.12× |
| Berlin | 19,344 | 0.76× |
| Baden-Württemberg | 19,030 | 0.25× |
| Thüringen | 18,646 | 1.29× |
| Niedersachsen | 17,129 | 0.31× |
| Hessen | 14,188 | 0.33× |
| Rheinland-Pfalz | 5,537 | 0.19× |
| Mecklenburg-Vorpommern | 4,652 | 0.43× |
| Schleswig-Holstein | 4,538 | 0.22× |
| Hamburg | 3,792 | 0.3× |
| Bremen | 1,388 | 0.29× |
| Saarland | 1,306 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 39.47× | Shopping |
| Netto Marken-Discount | 2.98× | Shopping |
| Satire | 5.56× | Literature |
| Giotto | 20.52× | Food & Beverages |
| Tagesschau | 2.12× | Movies & TV |
| JACK & JONES | 15.78× | Fashion & Accessoires |
| Western Union | 4.24× | Business & Career |
| German television comedy | 5.75× | Movies & TV |
| Volvic | 16.5× | Food & Beverages |
| Pets | 1.59× | Pets & Animals |
| Mon Chéri | 16.35× | Food & Beverages |
| Transfermarkt | 2.22× | Sports |
| Allgäu | 4.49× | Travel & Leisure |
| Real property | 3.43× | Home & Garden |
| Hannover 96 | 3.25× | Sports |
| Chess.com | 10.12× | Sports |
| Evian | 20.94× | Food & Beverages |
| Automobiles | 1.52× | Cars & Mobility |
| Indeed.com | 2.22× | Business & Career |
| 1.63× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Pet Ownership | JOY | 1.4 |
| DIY Mentality | THRILL | 1.39 |
| Need for Security | CONSERVATISM | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.7% |
| China | 0.6% |
| Austria | 0.6% |
See Leipziger Messe audiences in other countries
More Trade fair audiences in Germany
- Messe Frankfurt (1,505,208)
- Messe Berlin (1,273,113)
- FIBO (558,475)
- Agritechnica (454,717)
- Mary Jane Berlin (293,982)
Frequently asked questions
How many fans does Leipziger Messe have in Germany?
Leipziger Messe has an estimated audience of 568,435 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of Leipziger Messe fans?
52.0% of Leipziger Messe fans are female, 48.0% are male, with an average age of 39.2 years.
Which brands do Leipziger Messe fans like most?
Leipziger Messe fans show strongest brand affinity for Jotex (39.47×), Netto Marken-Discount (2.98×), and Satire (5.56×) over the country average.
Where do Leipziger Messe fans live in Germany?
Leipziger Messe fans in Germany are most concentrated in Sachsen (reach 186,292), Sachsen-Anhalt (reach 46,050), and Nordrhein-Westfalen (reach 29,574). These three regions account for the largest share of the active audience.
What other brands do Leipziger Messe fans also like?
Beyond Leipziger Messe itself, the audience over-indexes on Netto Marken-Discount (2.98×), Satire (5.56×), Giotto (20.52×), and Tagesschau (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leipziger Messe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.