Rascasse Audience Intelligence

Scientific American Audience Demographics in United States

Scientific American has an estimated audience of 1.4M people in United States.

#587among websites & media in United States
#1334in Business & Career

The average Scientific American fan in United States is 47.5 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include BaubleBar, Elsevier, Erin Andrews, with strongest over-indexing on BaubleBar (105.83× the country average).

Demographically, the Scientific American audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

The typical Scientific American fan in United States is balanced, around 47.5 years old, with strong Sustainability tendencies and a notable affinity for BaubleBar.

Category: Business & Career · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
51.2%♀
48.8% male
Age
47.5
average years
Country rank
#19060
among all objects in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Scientific American

51.2% are female, 48.8% are male, average age 47.5.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Scientific American audience in United States
MetricValue
Female51.2%
Male48.8%
Average age47.5
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Scientific American audience in United States
Age bracketShare%
16-246%
25-3412%
35-4419%
45-5424%
55+39%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Scientific American audience comes from United States.

Worldwide audience distribution share by country for Scientific American
CountryShare
United States35.8%
Germany9.4%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Scientific American fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.10×
02Kansas~20K1.56×
03New York~100K1.55×
04Massachusetts~40K1.50×
05Vermont~4K1.41×
06Oregon~20K1.35×
07Maryland~30K1.30×
08Washington~40K1.27×
09Colorado~30K1.24×
10Connecticut~20K1.23×
11California~200K1.20×
12New Hampshire~7K1.20×
13Wyoming~3K1.19×
14Virginia~40K1.18×
15Alaska~3K1.15×
16Maine~6K1.11×
17Illinois~60K1.05×
18New Jersey~40K1.05×
19Rhode Island~5K1.05×
20Pennsylvania~60K1.04×
21Montana~5K0.99×
22New Mexico~9K0.97×
23Minnesota~20K0.96×
24North Carolina~40K0.95×
25Wisconsin~20K0.92×
26Ohio~50K0.91×
27Delaware~4K0.91×
28Georgia~40K0.89×
29Missouri~20K0.89×
30Florida~80K0.88×
31Utah~10K0.88×
32Iowa~10K0.88×
33Michigan~40K0.87×
34Idaho~7K0.87×
35West Virginia~6K0.86×
36Arizona~30K0.85×
37South Dakota~3K0.85×
38Kentucky~20K0.84×
39Hawaii~5K0.84×
40Mississippi~10K0.82×
41Tennessee~20K0.81×
42South Carolina~20K0.81×
43Nebraska~7K0.81×
44Texas~80K0.80×
45Indiana~20K0.80×
46Alabama~20K0.80×
47Arkansas~10K0.80×
48Louisiana~10K0.76×
49Nevada~10K0.74×
50Oklahoma~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Scientific American, United States
0.72×1.00×2.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Scientific American audience vs. the country average
#·InterestCategoryAffinity×
01BaubleBarShopping105.83×
02ElsevierLiterature54.53×
03Erin AndrewsSports34.20×
04Stephen HawkingBusiness & Career28.95×
05Dropbox (service)Technology & Electronics27.55×
06Alan TuringPolitics & Society22.46×
07Josh DuhamelFashion & Accessoires18.03×
08AstrophysicsPolitics & Society12.72×
09Rose McGowanMovies & TV12.40×
10Neil deGrasse TysonMovies & TV12.05×
11Seth GreenMovies & TV11.32×
12Elon MuskBusiness & Career9.64×
13Casino gamesGames8.31×
14Christina ApplegateMovies & TV7.13×
15Albert EinsteinTechnology & Electronics6.31×
16Sustainable energyHome & Garden5.48×
17SpaceXCars & Mobility4.55×
18Renewable energyBusiness & Career4.09×
19The Washington PostNews3.85×
20OmegleInternet & Social Media3.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Scientific American audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Scientific American audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.63×
Early Adopter MentalityPOWER2.57×
IndividualismJOY2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Scientific American audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.84×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business & Career audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Scientific American over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/scientific-american-90963” · Methodology