Rascasse Audience Intelligence

Scientific American Audience in United States

A data profile of the people who buy, follow and care about Scientific American in United States — modelled from more than twelve digital signal sources. Scientific American has an estimated audience of 1,056,941 people in United States.

#707among Website / Newspaper / Magazine in United States#1505in Business & Career

The average Scientific American fan in United States is 46.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include BaubleBar, Dropbox (service), Stephen Hawking, with strongest over-indexing on BaubleBar (105.83× the country average).

Demographically, the Scientific American audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scientific American fan in United States is balanced, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for BaubleBar.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scientific American profile in United States.

Audience size
1.1M
in United States
Gender
51.2%♀
48.8% male
Age
46.8
average years
Country rank
#22825
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Scientific American

51.2% are female, 48.8% are male, average age 46.8.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Scientific American audience in United States
MetricValue
Female51.2%
Male48.8%
Average age46.8
Estimated audience size1,056,941
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Scientific American audience in United States
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4924%
50+39%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Scientific American audience comes from United States.

Worldwide audience distribution share by country for Scientific American
CountryShare
United States35.4%
Germany10.2%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scientific American audience in United States is strongest.

Fig. 05

Top regions by affinity

Scientific American fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.10×
02Kansas~10K1.56×
03New York~90K1.55×
04Massachusetts~30K1.50×
05Vermont~3K1.41×
06Oregon~20K1.35×
07Maryland~20K1.30×
08Washington~30K1.27×
09Colorado~20K1.24×
10Connecticut~10K1.23×
11California~100K1.20×
12New Hampshire~5K1.20×
13Wyoming~2K1.19×
14Virginia~30K1.18×
15Alaska~3K1.15×
16Maine~4K1.11×
17Illinois~40K1.05×
18New Jersey~30K1.05×
19Rhode Island~3K1.05×
20Pennsylvania~40K1.04×
21Montana~3K0.99×
22New Mexico~5K0.97×
23Minnesota~10K0.96×
24North Carolina~30K0.95×
25Wisconsin~10K0.92×
26Ohio~30K0.91×
27Delaware~3K0.91×
28Georgia~30K0.89×
29Missouri~10K0.89×
30Florida~60K0.88×
31Utah~8K0.88×
32Iowa~8K0.88×
33Michigan~20K0.87×
34Idaho~5K0.87×
35West Virginia~4K0.86×
36Arizona~20K0.85×
37South Dakota~2K0.85×
38Kentucky~10K0.84×
39Hawaii~4K0.84×
40Mississippi~7K0.82×
41Tennessee~20K0.81×
42South Carolina~10K0.81×
43Nebraska~4K0.81×
44Texas~70K0.80×
45Indiana~20K0.80×
46Alabama~10K0.80×
47Arkansas~7K0.80×
48Louisiana~10K0.76×
49Nevada~7K0.74×
50Oklahoma~8K0.72×
Fig. 06

Affinity by region

Affinity by region — Scientific American, United States
0.72×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scientific American audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scientific American audience
#·InterestCategoryAffinity×
01BaubleBarShopping105.83×
02ElsevierLiterature54.53×
03Erin AndrewsSports34.20×
04Stephen HawkingBusiness & Career28.95×
05Dropbox (service)Technology & Electronics27.55×
06Alan TuringPolitics & Society22.46×
07Josh DuhamelFashion & Accessoires18.03×
08AstrophysicsPolitics & Society12.72×
09Rose McGowanMovies & TV12.40×
10Neil deGrasse TysonMovies & TV12.05×
11Seth GreenMovies & TV11.32×
12Elon MuskBusiness & Career9.64×
13Casino gamesGames8.31×
14Sharon OsbourneMovies & TV7.41×
15Christina ApplegateMovies & TV7.13×
16BiochemistryBusiness & Career5.61×
17Sustainable energyHome & Garden5.48×
18Renewable energyBusiness & Career4.09×
19The Washington PostNews3.85×
20Trader Joe'sShopping2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scientific American audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scientific American audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.63×
Early Adopter MentalityPOWER2.57×
IndividualismJOY2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scientific American audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.84×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scientific American have in United States?

Scientific American has an estimated audience of 1,056,941 people in United States, concentrated in California and New York.

02

What is the gender split and age of Scientific American fans?

51.2% of Scientific American fans are female, 48.8% are male, with an average age of 46.8 years.

03

Which brands do Scientific American fans like most?

Scientific American fans show strongest brand affinity for BaubleBar (105.83×), Dropbox (service) (27.55×), and Stephen Hawking (28.95×) over the country average.

04

Where do Scientific American fans live in United States?

Scientific American fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Scientific American fans also like?

Beyond Scientific American itself, the audience over-indexes on Dropbox (service) (27.55×), Stephen Hawking (28.95×), Erin Andrews (34.2×), and Elsevier (54.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scientific American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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