Scientific American Audience in United States

Scientific American has an estimated audience of 1,045,579 people in United States. 51.2% are female, 48.8% are male, average age 46.8. Top regions: California, New York, Texas. Top brand affinities: Stephen Hawking, BaubleBar, Dropbox (service), Autism Awareness, Diabetes mellitus awareness.

The average Scientific American fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stephen Hawking, BaubleBar, Dropbox (service), with strongest over-indexing on Stephen Hawking (71.27× the country average). Demographically, the Scientific American audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Scientific American fans

Demographic split for Scientific American audience in United States
MetricValue
Female51.2%
Male48.8%
Average age46.8
Estimated audience size1,045,579

Audience persona

The typical Scientific American fan in United States is balanced, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for Stephen Hawking.

Top regions in United States

Top regions ranked by reach for Scientific American in United States
RegionReachAffinity
California145,8001.27×
New York91,6791.57×
Texas63,4800.71×
Florida51,5710.73×
Illinois38,5271.11×
Massachusetts37,4321.82×
Pennsylvania36,8931.05×
Virginia34,1601.34×
Washington31,9941.53×
North Carolina30,4090.97×
New Jersey28,8061.08×
Ohio28,7380.89×
Maryland26,0671.45×
Michigan24,8540.91×
Georgia24,5890.76×
Colorado23,8181.45×
Oregon20,0421.67×
Arizona18,6600.87×
Minnesota15,6971.05×
Wisconsin15,4070.98×
Missouri14,6530.87×
Tennessee13,8240.66×
Indiana13,4160.7×
Connecticut12,9691.24×
South Carolina9,4140.6×
Kentucky8,6970.66×
Louisiana8,6440.64×
Utah8,5590.91×
Alabama7,7200.53×
Iowa7,5660.88×
Washington, District of Columbia7,4702.38×
Oklahoma6,6400.57×
Nevada6,6060.65×
Arkansas6,2400.72×
Kansas5,8700.71×
New Hampshire5,7721.4×
New Mexico5,2871.01×
Maine4,8321.29×
Idaho4,1550.79×
Hawaii4,0110.89×
Rhode Island3,9131.18×
Nebraska3,6680.7×
Vermont3,3761.84×
Mississippi3,3720.39×
West Virginia3,0620.63×
Montana2,9861.03×
Alaska2,9631.32×
Delaware2,3140.8×
North Dakota1,2800.6×
South Dakota1,2750.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scientific American audience
BrandAffinityCategory
Stephen Hawking71.27×Business & Career
BaubleBar111.43×Shopping
Dropbox (service)28.16×Technology & Electronics
Autism Awareness17.84×Health
Diabetes mellitus awareness11.7×Health
Josh Duhamel22.2×Fashion & Accessoires
PSV Eindhoven55.88×Sports
Elsevier64.84×Literature
Albert Einstein19.52×Technology & Electronics
Aaron Paul27.23×Movies & TV
Google Maps5.33×Internet & Social Media
Microblogging11.88×Technology & Electronics
Singer-songwriter5.17×Music & Radio
Casino games11.1×Games
Diane Keaton7.09×Movies & TV
Elon Musk9.86×Business & Career
Erin Andrews25.71×Sports
Capital One4.23×Business & Career
Income tax12.37×Business & Career
Indeed.com4.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scientific American audience
TraitClusterScore
SustainabilityBALANCE2.6
Early Adopter MentalityPOWER2.51
LGBTQ+ IdentityOPEN2.3
Family OrientationCONSERVATISM1.74
IndividualismJOY1.71
MindfulnessBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Scientific American
CountryShare
United States35.4%
Germany10.3%
China6.7%

See Scientific American audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Scientific American have in United States?

Scientific American has an estimated audience of 1,045,579 people in United States, concentrated in California and New York.

What is the gender split and age of Scientific American fans?

51.2% of Scientific American fans are female, 48.8% are male, with an average age of 46.8 years.

Which brands do Scientific American fans like most?

Scientific American fans show strongest brand affinity for Stephen Hawking (71.27×), BaubleBar (111.43×), and Dropbox (service) (28.16×) over the country average.

Where do Scientific American fans live in United States?

Scientific American fans in United States are most concentrated in California (reach 145,800), New York (reach 91,679), and Texas (reach 63,480). These three regions account for the largest share of the active audience.

What other brands do Scientific American fans also like?

Beyond Scientific American itself, the audience over-indexes on BaubleBar (111.43×), Dropbox (service) (28.16×), Autism Awareness (17.84×), and Diabetes mellitus awareness (11.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scientific American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.