Scientific American Audience in United States
Scientific American has an estimated audience of 1,045,579 people in United States. 51.2% are female, 48.8% are male, average age 46.8. Top regions: California, New York, Texas. Top brand affinities: Hachis Parmentier, Hibachi, Albany County, New York, Israel, 3D printing.
The average Scientific American fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hachis Parmentier, Hibachi, Albany County, New York, with strongest over-indexing on Hachis Parmentier (111.43× the country average). Demographically, the Scientific American audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Scientific American fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 46.8 |
| Estimated audience size | 1,045,579 |
Audience persona
The typical Scientific American fan in United States is balanced, around 46.8 years old, with strong Sustainability tendencies and a notable affinity for Hachis Parmentier.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 145,800 | 1.27× |
| New York | 91,679 | 1.57× |
| Texas | 63,480 | 0.71× |
| Florida | 51,571 | 0.73× |
| Illinois | 38,527 | 1.11× |
| Massachusetts | 37,432 | 1.82× |
| Pennsylvania | 36,893 | 1.05× |
| Virginia | 34,160 | 1.34× |
| Washington | 31,994 | 1.53× |
| North Carolina | 30,409 | 0.97× |
| New Jersey | 28,806 | 1.08× |
| Ohio | 28,738 | 0.89× |
| Maryland | 26,067 | 1.45× |
| Michigan | 24,854 | 0.91× |
| Georgia | 24,589 | 0.76× |
| Colorado | 23,818 | 1.45× |
| Oregon | 20,042 | 1.67× |
| Arizona | 18,660 | 0.87× |
| Minnesota | 15,697 | 1.05× |
| Wisconsin | 15,407 | 0.98× |
| Missouri | 14,653 | 0.87× |
| Tennessee | 13,824 | 0.66× |
| Indiana | 13,416 | 0.7× |
| Connecticut | 12,969 | 1.24× |
| South Carolina | 9,414 | 0.6× |
| Kentucky | 8,697 | 0.66× |
| Louisiana | 8,644 | 0.64× |
| Utah | 8,559 | 0.91× |
| Alabama | 7,720 | 0.53× |
| Iowa | 7,566 | 0.88× |
| Washington, District of Columbia | 7,470 | 2.38× |
| Oklahoma | 6,640 | 0.57× |
| Nevada | 6,606 | 0.65× |
| Arkansas | 6,240 | 0.72× |
| Kansas | 5,870 | 0.71× |
| New Hampshire | 5,772 | 1.4× |
| New Mexico | 5,287 | 1.01× |
| Maine | 4,832 | 1.29× |
| Idaho | 4,155 | 0.79× |
| Hawaii | 4,011 | 0.89× |
| Rhode Island | 3,913 | 1.18× |
| Nebraska | 3,668 | 0.7× |
| Vermont | 3,376 | 1.84× |
| Mississippi | 3,372 | 0.39× |
| West Virginia | 3,062 | 0.63× |
| Montana | 2,986 | 1.03× |
| Alaska | 2,963 | 1.32× |
| Delaware | 2,314 | 0.8× |
| North Dakota | 1,280 | 0.6× |
| South Dakota | 1,275 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hachis Parmentier | 111.43× | Food & Beverages |
| Hibachi | 19.79× | Food & Beverages |
| Albany County, New York | 20.28× | Travel & Leisure |
| Israel | 3.3× | Travel & Leisure |
| 3D printing | 3.69× | Technology & Electronics |
| Nebraska Cornhuskers football | 4.58× | Sports |
| The Devil's Rejects | 12.19× | Movies & TV |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Ira Glass | 19.52× | Music & Radio |
| Natural rubber | 2.25× | Cars & Mobility |
| Wikia | 3.23× | Internet & Social Media |
| Home staging | 4.81× | Home & Garden |
| Atkins diet | 4.53× | Health |
| Goop | 4.55× | Internet & Social Media |
| Business English | 4.71× | Business & Career |
| Kevin Harrington (entrepreneur) | 23.76× | Business & Career |
| Jesse Plemons | 2.57× | Movies & TV |
| Steampunk | 3.63× | Fashion & Accessoires |
| Vocal harmony | 3.21× | Music & Radio |
| Hypertext | 4.26× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.6 |
| Early Adopter Mentality | POWER | 2.51 |
| LGBTQ+ Identity | OPEN | 2.3 |
| Family Orientation | CONSERVATISM | 1.74 |
| Individualism | JOY | 1.71 |
| Mindfulness | BALANCE | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Germany | 10.3% |
| China | 6.7% |
See Scientific American audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does Scientific American have in United States?
Scientific American has an estimated audience of 1,045,579 people in United States, concentrated in California and New York.
What is the gender split and age of Scientific American fans?
51.2% of Scientific American fans are female, 48.8% are male, with an average age of 46.8 years.
Which brands do Scientific American fans like most?
Scientific American fans show strongest brand affinity for Hachis Parmentier (111.43×), Hibachi (19.79×), and Albany County, New York (20.28×) over the country average.
Where do Scientific American fans live in United States?
Scientific American fans in United States are most concentrated in California (reach 145,800), New York (reach 91,679), and Texas (reach 63,480). These three regions account for the largest share of the active audience.
What other brands do Scientific American fans also like?
Beyond Scientific American itself, the audience over-indexes on Hibachi (19.79×), Albany County, New York (20.28×), Israel (3.3×), and 3D printing (3.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Scientific American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.