Rascasse Audience Intelligence

Scientific American Audience in Germany

A data profile of the people who buy, follow and care about Scientific American in Germany — modelled from more than twelve digital signal sources. Scientific American has an estimated audience of 303,467 people in Germany.

#558among Website / Newspaper / Magazine in Germany#1163in Business & Career

The average Scientific American fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Orlando Bloom, Political campaign, with strongest over-indexing on Nature (4.89× the country average).

Demographically, the Scientific American audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scientific American fan in Germany is more male, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nature.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scientific American profile in Germany.

Audience size
303K
in Germany
Gender
41.2%♀
58.8% male
Age
42.2
average years
Country rank
#17165
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Scientific American

41.2% are female, 58.8% are male, average age 42.2.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Scientific American audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age42.2
Estimated audience size303,467
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Scientific American audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4939%
50+16%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Scientific American audience comes from Germany.

Worldwide audience distribution share by country for Scientific American
CountryShare
United States35.4%
Germany10.2%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scientific American audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scientific American fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.32×
02Hessen~30K1.15×
03Thüringen~9K1.12×
04Bremen~3K1.10×
05Rheinland-Pfalz~20K1.06×
06Nordrhein-Westfalen~70K1.02×
07Saarland~4K1.02×
08Bayern~50K1.01×
09Baden-Württemberg~40K1.01×
10Niedersachsen~30K0.99×
11Sachsen-Anhalt~8K0.96×
12Schleswig-Holstein~10K0.94×
13Brandenburg~9K0.93×
14Hamburg~6K0.92×
15Sachsen~10K0.91×
16Mecklenburg-Vorpommern~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Scientific American, Germany
0.88×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scientific American audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scientific American audience
#·InterestCategoryAffinity×
01BBC World ServiceMusic & Radio37.74×
02Orlando BloomMovies & TV18.67×
03Political campaignPolitics & Society18.67×
04otoMoto.plCars & Mobility18.67×
05Free University of BerlinBusiness & Career18.67×
06Vincent D'OnofrioMovies & TV18.67×
07La SportivaFashion & Accessoires18.67×
08Leonard NimoyMovies & TV18.67×
09Atomic SkisSports16.75×
10Judy GarlandMovies & TV13.12×
11The HobbitMovies & TV12.44×
12University of MannheimBusiness & Career12.16×
13BeckMusic & Radio11.05×
14Humboldt University of BerlinBusiness & Career10.73×
15NeuroscienceBusiness & Career7.68×
16Der TagesspiegelNews5.52×
17NatureHome & Garden4.89×
18FamilyKids & Family2.92×
19TagesschauMovies & TV2.83×
20GermanyTravel & Leisure2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scientific American audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scientific American audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.70×
Community OrientationOPEN1.99×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scientific American audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
ExtroversionTHRILL0.74×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scientific American have in Germany?

Scientific American has an estimated audience of 303,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scientific American fans?

41.2% of Scientific American fans are female, 58.8% are male, with an average age of 42.2 years.

03

Which brands do Scientific American fans like most?

Scientific American fans show strongest brand affinity for Nature (4.89×), Orlando Bloom (18.67×), and Political campaign (18.67×) over the country average.

04

Where do Scientific American fans live in Germany?

Scientific American fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Scientific American fans also like?

Beyond Scientific American itself, the audience over-indexes on Orlando Bloom (18.67×), Political campaign (18.67×), otoMoto.pl (18.67×), and BBC World Service (37.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Scientific American audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scientific American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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