Scientific American Audience in Germany
Scientific American has an estimated audience of 303,185 people in Germany. 41.2% are female, 58.8% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software engineer, Progressive rock, Scratching post, Mustard seed, Stradivarius.
The average Scientific American fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software engineer, Progressive rock, Scratching post, with strongest over-indexing on Software engineer (13.51× the country average). Demographically, the Scientific American audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Scientific American fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 42.2 |
| Estimated audience size | 303,185 |
Audience persona
The typical Scientific American fan in Germany is more male, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Software engineer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,165 | 1.01× |
| Bayern | 56,924 | 1.17× |
| Baden-Württemberg | 47,799 | 1.16× |
| Hessen | 35,883 | 1.55× |
| Niedersachsen | 27,379 | 0.93× |
| Berlin | 25,339 | 1.87× |
| Rheinland-Pfalz | 13,420 | 0.88× |
| Sachsen | 12,144 | 0.82× |
| Schleswig-Holstein | 8,122 | 0.75× |
| Hamburg | 7,866 | 1.15× |
| Brandenburg | 6,067 | 0.65× |
| Thüringen | 5,199 | 0.67× |
| Sachsen-Anhalt | 4,115 | 0.52× |
| Mecklenburg-Vorpommern | 3,783 | 0.65× |
| Saarland | 3,434 | 0.92× |
| Bremen | 3,370 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software engineer | 13.51× | Technology & Electronics |
| Progressive rock | 2.48× | Music & Radio |
| Scratching post | 9.09× | Pets & Animals |
| Mustard seed | 16× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Pleural effusion | 4.18× | Health |
| Christmas Gift | 1.89× | Kids & Family |
| Urban horticulture | 1.91× | Home & Garden |
| KLIX (AM) | 2.7× | Music & Radio |
| Corona (band) | 2.6× | Music & Radio |
| Volvo V60 | 4.78× | Cars & Mobility |
| Hypertext | 2.56× | Technology & Electronics |
| Emperor Entertainment Group | 3.29× | Business & Career |
| Gumbal | 5.02× | Cars & Mobility |
| Headhunters (film) | 4.1× | Movies & TV |
| Elīna Garanča | 6.29× | Music & Radio |
| Israel | 1.61× | Travel & Leisure |
| Business English | 2.17× | Business & Career |
| Mechanic | 1.66× | Cars & Mobility |
| Mülheim | 2.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.78 |
| Tradition | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.39 |
| Community Orientation | OPEN | 1.39 |
| Need for Security | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Germany | 10.3% |
| China | 6.7% |
See Scientific American audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Scientific American have in Germany?
Scientific American has an estimated audience of 303,185 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scientific American fans?
41.2% of Scientific American fans are female, 58.8% are male, with an average age of 42.2 years.
Which brands do Scientific American fans like most?
Scientific American fans show strongest brand affinity for Software engineer (13.51×), Progressive rock (2.48×), and Scratching post (9.09×) over the country average.
Where do Scientific American fans live in Germany?
Scientific American fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,165), Bayern (reach 56,924), and Baden-Württemberg (reach 47,799). These three regions account for the largest share of the active audience.
What other brands do Scientific American fans also like?
Beyond Scientific American itself, the audience over-indexes on Progressive rock (2.48×), Scratching post (9.09×), Mustard seed (16×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scientific American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.