Rascasse Audience Intelligence

Termite Audience in United States

A data profile of the people who buy, follow and care about Termite in United States — modelled from more than twelve digital signal sources. Termite has an estimated audience of 1,179,638 people in United States.

#8116among Topic in United States#1043in Home & Garden

The average Termite fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cockroach, Mosquito, Snake, with strongest over-indexing on Cockroach (39.8× the country average).

Demographically, the Termite audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Termite fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Cockroach.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Termite profile in United States.

Audience size
1.2M
in United States
Gender
42.4%♀
57.6% male
Age
44.7
average years
Country rank
#21132
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Termite fans

42.4% are female, 57.6% are male, average age 44.7.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Termite audience in United States
MetricValue
Female42.4%
Male57.6%
Average age44.7
Estimated audience size1,179,638
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Termite audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4921%
50+36%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Termite audience comes from United States.

Worldwide audience distribution share by country for Termite
CountryShare
United States23.9%
Thailand16.5%
Malaysia10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Termite audience in United States is strongest.

Fig. 05

Top regions by affinity

Termite fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K2.06×
02Mississippi~20K1.85×
03Florida~100K1.64×
04Kentucky~20K1.62×
05West Virginia~9K1.59×
06Alabama~30K1.53×
07Oklahoma~20K1.43×
08Arkansas~10K1.40×
09South Carolina~20K1.38×
10Hawaii~7K1.34×
11Texas~100K1.33×
12California~200K1.31×
13Arizona~30K1.30×
14Tennessee~30K1.30×
15Indiana~30K1.25×
16Missouri~20K1.23×
17Kansas~10K1.20×
18North Carolina~40K1.16×
19Georgia~40K1.15×
20Ohio~40K1.14×
21Maryland~20K1.13×
22Nebraska~6K1.05×
23Pennsylvania~40K1.04×
24Virginia~30K1.00×
25Iowa~9K0.96×
26Delaware~3K0.92×
27New Mexico~5K0.91×
28New Jersey~30K0.88×
29Connecticut~10K0.87×
30Rhode Island~3K0.84×
31Illinois~30K0.83×
32Michigan~20K0.81×
33Massachusetts~20K0.75×
34Oregon~10K0.75×
35New Hampshire~3K0.74×
36New York~50K0.72×
37South Dakota~2K0.72×
38Washington~20K0.71×
39Utah~7K0.63×
40Vermont~1K0.63×
41Wyoming~1K0.63×
42Idaho~4K0.61×
43Maine~3K0.61×
44Wisconsin~10K0.60×
45Washington, District of Columbia~2K0.60×
46Montana~2K0.58×
47North Dakota~1K0.58×
48Colorado~10K0.56×
49Nevada~6K0.56×
50Minnesota~9K0.52×
Fig. 06

Affinity by region

Affinity by region — Termite, United States
0.52×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Termite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Termite audience
#·InterestCategoryAffinity×
01CockroachPets & Animals39.80×
02Bed bugHome & Garden24.85×
03MosquitoPets & Animals17.28×
04SnakePets & Animals12.82×
05PesticideHome & Garden12.04×
06Jon HammMovies & TV5.30×
07Lawn mowerHome & Garden2.89×
08Ace HardwareHome & Garden2.61×
09Sustainable energyHome & Garden2.60×
10Hardware storeHome & Garden2.48×
11Renewable energyBusiness & Career2.45×
12Discount TireShopping2.35×
13MenardsHome & Garden2.23×
14Solar energyHome & Garden2.05×
15PharmacyBusiness & Career1.92×
16Staples (Canada)Business & Career1.86×
17Planet FitnessSports1.81×
18Home AppliancesHome & Garden1.65×
19Mortgage loansBusiness & Career1.62×
20AutoZoneCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Termite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Termite audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Need for SecurityCONSERVATISM1.79×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Termite audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Termite have in United States?

Termite has an estimated audience of 1,179,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Termite fans?

42.4% of Termite fans are female, 57.6% are male, with an average age of 44.7 years.

03

Which brands do Termite fans like most?

Termite fans show strongest brand affinity for Cockroach (39.8×), Mosquito (17.28×), and Snake (12.82×) over the country average.

04

Where do Termite fans live in United States?

Termite fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Termite fans also like?

Beyond Termite itself, the audience over-indexes on Mosquito (17.28×), Snake (12.82×), Pesticide (12.04×), and Bed bug (24.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Termite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Termite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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