Termite Audience in United States

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Termite has an estimated audience of 1,179,638 people in United States. 42.4% are female, 57.6% are male, average age 44.7. Top regions: California, Florida, Texas. Top brand affinities: Hibachi, Governor of Michigan, Historic site, Product design, El Paso County, Colorado.

The average Termite fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hibachi, Governor of Michigan, Historic site, with strongest over-indexing on Hibachi (30.15× the country average). Demographically, the Termite audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Termite fans

Demographic split for Termite audience in United States
MetricValue
Female42.4%
Male57.6%
Average age44.7
Estimated audience size1,179,638

Audience persona

The typical Termite fan in United States is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Termite in United States
RegionReachAffinity
California177,8331.37×
Florida140,5891.76×
Texas138,5801.37×
New York50,3450.76×
Pennsylvania44,1321.11×
North Carolina43,6211.23×
Ohio43,5461.2×
Georgia43,1921.19×
Illinois33,1370.84×
Tennessee31,1901.32×
Virginia30,7841.07×
Arizona29,8091.24×
New Jersey29,0200.97×
Louisiana28,9221.9×
Indiana27,7921.29×
Michigan25,8990.84×
Alabama25,2001.53×
Kentucky24,7461.67×
Missouri24,3461.28×
Maryland24,3111.2×
South Carolina24,1721.36×
Oklahoma19,2871.47×
Massachusetts17,2130.74×
Washington17,0620.72×
Mississippi16,6051.71×
Arkansas13,4131.38×
Kansas11,4251.23×
Wisconsin10,8610.61×
Connecticut10,5660.89×
Colorado10,1480.55×
Oregon10,0790.75×
Iowa9,5800.99×
Minnesota8,7180.52×
West Virginia8,2991.51×
Hawaii6,8951.36×
Nevada6,1060.54×
Utah6,0900.58×
Nebraska6,0821.03×
New Mexico5,3090.9×
New Hampshire3,3150.71×
Idaho3,1280.53×
Rhode Island2,9920.8×
Delaware2,9530.91×
Maine2,3490.56×
Washington, District of Columbia2,0930.59×
South Dakota1,6930.62×
Montana1,6170.49×
North Dakota1,1710.48×
Vermont1,1450.55×
Wyoming9050.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Termite audience
BrandAffinityCategory
Hibachi30.15×Food & Beverages
Governor of Michigan17.24×Politics & Society
Historic site9.06×Arts & Culture
Product design4.05×Business & Career
El Paso County, Colorado21.04×Travel & Leisure
Cherish (group)16.9×Music & Radio
Wok10.14×Food & Beverages
Grinch6.15×Movies & TV
Vocal harmony6.47×Music & Radio
Google Home8.99×Technology & Electronics
Goop7.42×Internet & Social Media
Hipster12.68×Politics & Society
UK garage7.14×Music & Radio
Nurse educator9.68×Kids & Family
Fairy godmother9.56×Literature
Grace Slick10.38×Music & Radio
TV Fanatic11.81×Movies & TV
headspace10.03×Health
Staycation3.39×Home & Garden
Pro-Ject3.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Termite audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.77
Need for SecurityCONSERVATISM1.56
Quality AwarenessPREMIUM1.5
Career OrientationPOWER1.39
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Termite
CountryShare
United States23.9%
Thailand16.5%
Malaysia10.9%

See Termite audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Termite have in United States?

Termite has an estimated audience of 1,179,638 people in United States, concentrated in California and Florida.

What is the gender split and age of Termite fans?

42.4% of Termite fans are female, 57.6% are male, with an average age of 44.7 years.

Which brands do Termite fans like most?

Termite fans show strongest brand affinity for Hibachi (30.15×), Governor of Michigan (17.24×), and Historic site (9.06×) over the country average.

Where do Termite fans live in United States?

Termite fans in United States are most concentrated in California (reach 177,833), Florida (reach 140,589), and Texas (reach 138,580). These three regions account for the largest share of the active audience.

What other brands do Termite fans also like?

Beyond Termite itself, the audience over-indexes on Governor of Michigan (17.24×), Historic site (9.06×), Product design (4.05×), and El Paso County, Colorado (21.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Termite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.