Rascasse Audience Intelligence

Tick Audience in United States

A data profile of the people who buy, follow and care about Tick in United States — modelled from more than twelve digital signal sources. Tick has an estimated audience of 4,634,763 people in United States.

#3954among Topic in United States#291in Health

The average Tick fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mosquito, Insect repellent, Cockroach, with strongest over-indexing on Mosquito (12.64× the country average).

Demographically, the Tick audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tick fan in United States is more female, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for Mosquito.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tick profile in United States.

Audience size
4.6M
in United States
Gender
57.5%♀
42.5% male
Age
48.1
average years
Country rank
#7125
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tick fans

57.5% are female, 42.5% are male, average age 48.1.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Tick audience in United States
MetricValue
Female57.5%
Male42.5%
Average age48.1
Estimated audience size4,634,763
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Tick audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4924%
50+45%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Tick audience comes from United States.

Worldwide audience distribution share by country for Tick
CountryShare
United States35.8%
Germany9.6%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tick audience in United States is strongest.

Fig. 05

Top regions by affinity

Tick fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K1.82×
02Ohio~200K1.41×
03West Virginia~30K1.34×
04Illinois~200K1.32×
05Indiana~100K1.32×
06Iowa~50K1.31×
07Wisconsin~90K1.27×
08Maine~20K1.21×
09Kentucky~70K1.20×
10Pennsylvania~200K1.19×
11Connecticut~50K1.17×
12Nebraska~30K1.17×
13Idaho~30K1.17×
14Vermont~10K1.17×
15Kansas~40K1.13×
16New York~300K1.12×
17Massachusetts~100K1.11×
18Tennessee~100K1.09×
19New Hampshire~20K1.09×
20Montana~10K1.09×
21Virginia~100K1.07×
22Oklahoma~50K1.06×
23New Jersey~100K1.04×
24Missouri~80K1.03×
25Maryland~80K1.00×
26Rhode Island~10K0.98×
27North Carolina~100K0.97×
28Arkansas~40K0.96×
29Oregon~50K0.95×
30Delaware~10K0.92×
31California~500K0.90×
32Washington~80K0.90×
33Alabama~60K0.90×
34South Dakota~10K0.90×
35Utah~40K0.87×
36Wyoming~6K0.87×
37Georgia~100K0.86×
38Mississippi~30K0.86×
39South Carolina~60K0.85×
40Minnesota~60K0.85×
41Washington, District of Columbia~10K0.83×
42Texas~300K0.82×
43Louisiana~50K0.80×
44North Dakota~7K0.78×
45Colorado~60K0.77×
46New Mexico~20K0.77×
47Arizona~60K0.68×
48Florida~200K0.66×
49Nevada~30K0.61×
50Hawaii~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Tick, United States
0.53×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tick audience
#·InterestCategoryAffinity×
01MosquitoPets & Animals12.64×
02CockroachPets & Animals12.31×
03Insect repellentHealth9.62×
04PesticideHome & Garden5.75×
05Veterinary medicineBusiness & Career2.92×
06Sustainable energyHome & Garden2.64×
07PharmacyBusiness & Career2.38×
08Life insuranceBusiness & Career2.38×
09Hardware storeHome & Garden2.21×
10Charitable organizationPolitics & Society2.17×
11Ace HardwareHome & Garden2.05×
12Staples (Canada)Business & Career2.03×
13United States Postal ServiceBusiness & Career2.00×
14GeneticsKids & Family1.97×
15Nonprofit organizationPolitics & Society1.83×
16LivestockPets & Animals1.82×
17RedditInternet & Social Media1.59×
18MSNNews1.55×
19Dollar GeneralShopping1.54×
20Best BuyShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tick audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
Community OrientationOPEN1.52×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tick audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.77×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tick have in United States?

Tick has an estimated audience of 4,634,763 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tick fans?

57.5% of Tick fans are female, 42.5% are male, with an average age of 48.1 years.

03

Which brands do Tick fans like most?

Tick fans show strongest brand affinity for Mosquito (12.64×), Insect repellent (9.62×), and Cockroach (12.31×) over the country average.

04

Where do Tick fans live in United States?

Tick fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tick fans also like?

Beyond Tick itself, the audience over-indexes on Insect repellent (9.62×), Cockroach (12.31×), Veterinary medicine (2.92×), and Pesticide (5.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Tick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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