Tick Audience in United States

Tick has an estimated audience of 4,634,763 people in United States. 57.5% are female, 42.5% are male, average age 48.1. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average Tick fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (11.85× the country average). Demographically, the Tick audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Tick fans

Demographic split for Tick audience in United States
MetricValue
Female57.5%
Male42.5%
Average age48.1
Estimated audience size4,634,763

Audience persona

The typical Tick fan in United States is more female, around 48.1 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Tick in United States
RegionReachAffinity
California470,2920.92×
Texas331,5660.83×
New York287,0241.11×
Michigan240,3651.98×
Ohio214,3571.5×
Illinois208,8111.35×
Florida208,5810.66×
Pennsylvania194,2601.24×
North Carolina141,3441.01×
Georgia126,8900.89×
New Jersey123,7711.05×
Virginia121,2291.07×
Indiana115,7351.37×
Tennessee106,6921.15×
Wisconsin93,5391.34×
Massachusetts92,6291.01×
Washington86,2970.93×
Maryland82,4891.04×
Missouri76,4701.02×
Kentucky68,2961.18×
Arizona65,8350.7×
South Carolina61,5000.88×
Minnesota60,7510.91×
Alabama59,3660.92×
Colorado58,8470.81×
Iowa54,3601.42×
Oklahoma53,4171.04×
Oregon51,0530.96×
Connecticut50,9381.1×
Louisiana46,1390.77×
Kansas40,7321.12×
Arkansas35,0830.92×
Utah34,4850.83×
Mississippi31,7920.83×
Nebraska28,4311.22×
West Virginia28,0901.3×
Nevada26,8110.6×
Idaho26,3301.13×
Maine18,9901.14×
New Hampshire17,1840.94×
New Mexico16,9570.73×
Montana13,6621.06×
Rhode Island12,1670.82×
Delaware11,2050.88×
Washington, District of Columbia11,2040.8×
South Dakota10,1320.95×
Hawaii9,6820.49×
Vermont8,4871.04×
North Dakota7,3350.77×
Wyoming5,5100.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tick audience
BrandAffinityCategory
Capital One11.85×Business & Career
Google Maps10.77×Internet & Social Media
Indeed.com9.88×Business & Career
CarGurus11.06×Cars & Mobility
Circle K12.1×Shopping
AccuWeather9.51×Home & Garden
Enterprise Rent-A-Car8.49×Cars & Mobility
DeviantArt9.75×Internet & Social Media
Google News8.07×News
Billy Bob Thornton11.77×Movies & TV
Khan Academy10.17×Business & Career
Mosquito13.63×Pets & Animals
Dakota Johnson11.3×Movies & TV
Bruce Willis8.29×Movies & TV
MailChimp17.93×Internet & Social Media
Diane Keaton6.95×Movies & TV
Choice Hotels17.8×Travel & Leisure
Dog daycare21.11×Pets & Animals
Clint Eastwood9.34×Movies & TV
Beetlejuice5.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tick audience
TraitClusterScore
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.23
Community OrientationOPEN1.22
Need for SecurityCONSERVATISM1.22
IndividualismJOY1.15
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Tick
CountryShare
United States35.8%
Germany9.6%
United Kingdom7.8%

See Tick audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Tick have in United States?

Tick has an estimated audience of 4,634,763 people in United States, concentrated in California and Texas.

What is the gender split and age of Tick fans?

57.5% of Tick fans are female, 42.5% are male, with an average age of 48.1 years.

Which brands do Tick fans like most?

Tick fans show strongest brand affinity for Capital One (11.85×), Google Maps (10.77×), and Indeed.com (9.88×) over the country average.

Where do Tick fans live in United States?

Tick fans in United States are most concentrated in California (reach 470,292), Texas (reach 331,566), and New York (reach 287,024). These three regions account for the largest share of the active audience.

What other brands do Tick fans also like?

Beyond Tick itself, the audience over-indexes on Google Maps (10.77×), Indeed.com (9.88×), CarGurus (11.06×), and Circle K (12.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.