Rascasse Audience Intelligence

Fly Audience in United States

A data profile of the people who buy, follow and care about Fly in United States — modelled from more than twelve digital signal sources. Fly has an estimated audience of 6,121,880 people in United States.

#3322among Topic in United States#475in Travel & Leisure

The average Fly fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mosquito, The Mentalist, Nature, with strongest over-indexing on Mosquito (19.89× the country average).

Demographically, the Fly audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fly fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Mosquito.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fly profile in United States.

Audience size
6.1M
in United States
Gender
53.2%♀
46.8% male
Age
43.5
average years
Country rank
#5633
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fly fans

53.2% are female, 46.8% are male, average age 43.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Fly audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.5
Estimated audience size6,121,880
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Fly audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Fly audience comes from United States.

Worldwide audience distribution share by country for Fly
CountryShare
United States27.2%
Taiwan4.3%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fly audience in United States is strongest.

Fig. 05

Top regions by affinity

Fly fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K2.01×
02California~800K1.21×
03Louisiana~90K1.12×
04Texas~600K1.11×
05Georgia~200K1.11×
06Arizona~100K1.11×
07Washington~100K1.11×
08Hawaii~30K1.11×
09New Jersey~200K1.07×
10Florida~400K1.06×
11Utah~60K1.05×
12Idaho~30K1.05×
13Oregon~70K1.04×
14Alabama~90K1.03×
15New York~300K1.02×
16Pennsylvania~200K1.02×
17Illinois~200K1.01×
18North Carolina~200K1.01×
19Arkansas~50K1.01×
20Mississippi~50K1.01×
21Montana~20K1.00×
22Maryland~100K0.99×
23Oklahoma~70K0.99×
24Virginia~100K0.98×
25Nevada~60K0.98×
26South Dakota~10K0.98×
27Indiana~100K0.97×
28Colorado~90K0.97×
29New Mexico~30K0.97×
30Connecticut~60K0.96×
31Ohio~200K0.95×
32Kentucky~70K0.95×
33Michigan~200K0.94×
34South Carolina~90K0.94×
35Kansas~50K0.94×
36Delaware~20K0.94×
37North Dakota~10K0.94×
38Massachusetts~100K0.92×
39Tennessee~100K0.91×
40Minnesota~80K0.91×
41Iowa~50K0.91×
42West Virginia~30K0.91×
43Missouri~90K0.90×
44Nebraska~30K0.90×
45Rhode Island~20K0.90×
46Maine~20K0.87×
47Wisconsin~80K0.86×
48New Hampshire~20K0.83×
49Washington, District of Columbia~20K0.83×
50Vermont~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Fly, United States
0.83×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fly audience
#·InterestCategoryAffinity×
01The MentalistMovies & TV43.14×
02MosquitoPets & Animals19.89×
03MarketWatchBusiness & Career3.82×
04WaterproofingHome & Garden2.41×
05Diaper bagKids & Family2.12×
06Ace HardwareHome & Garden2.11×
07NeuroscienceBusiness & Career2.07×
08DoughFood & Beverages2.04×
09MeteorologyHome & Garden1.99×
10Real propertyHome & Garden1.88×
11GeneticsKids & Family1.81×
12BiologyHealth1.81×
13CabinetryHome & Garden1.81×
14LivestockPets & Animals1.79×
15VegetableFood & Beverages1.73×
16LodgingTravel & Leisure1.70×
17NatureHome & Garden1.63×
18MSNNews1.63×
19RecreationTravel & Leisure1.58×
20DrawingHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
IndulgenceJOY1.34×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fly audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fly have in United States?

Fly has an estimated audience of 6,121,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fly fans?

53.2% of Fly fans are female, 46.8% are male, with an average age of 43.5 years.

03

Which brands do Fly fans like most?

Fly fans show strongest brand affinity for Mosquito (19.89×), The Mentalist (43.14×), and Nature (1.63×) over the country average.

04

Where do Fly fans live in United States?

Fly fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fly fans also like?

Beyond Fly itself, the audience over-indexes on The Mentalist (43.14×), Nature (1.63×), Livestock (1.79×), and MarketWatch (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Fly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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