Fly Audience in United States

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Fly has an estimated audience of 6,121,880 people in United States. 53.2% are female, 46.8% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Mosquito, The Mentalist, MSN, Horoscope, Blended whiskey.

The average Fly fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mosquito, The Mentalist, MSN, with strongest over-indexing on Mosquito (16.23× the country average). Demographically, the Fly audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Fly fans

Demographic split for Fly audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.5
Estimated audience size6,121,880

Audience persona

The typical Fly fan in United States is balanced, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mosquito.

Top regions in United States

Top regions ranked by reach for Fly in United States
RegionReachAffinity
California815,7771.21×
Texas602,1551.14×
Florida467,9291.13×
New York382,9081.12×
Georgia223,9181.19×
Illinois216,3801.06×
Pennsylvania210,7861.02×
North Carolina192,4731.04×
Ohio181,0710.96×
New Jersey175,8641.13×
Michigan156,7760.98×
Virginia151,3081.01×
Washington142,9621.16×
Arizona138,7371.11×
Massachusetts115,5260.96×
Tennessee114,6700.93×
Indiana107,9300.97×
Maryland106,4061.01×
Colorado98,4541.02×
Missouri90,1260.91×
Alabama88,1951.03×
South Carolina87,0240.94×
Louisiana83,4711.06×
Minnesota81,2530.93×
Wisconsin78,3210.85×
Oregon76,4811.09×
Kentucky72,0770.94×
Oklahoma67,2060.99×
Connecticut60,2340.98×
Nevada59,6211.01×
Utah56,5581.03×
Mississippi50,7021.01×
Arkansas49,8720.99×
Iowa46,1660.92×
Kansas44,2420.92×
Idaho32,0191.04×
New Mexico28,7390.94×
Hawaii28,2691.07×
Nebraska26,4980.86×
Alaska25,0331.91×
West Virginia24,5820.86×
New Hampshire19,0350.79×
Maine18,8770.86×
Rhode Island17,1020.88×
Montana16,0390.94×
Washington, District of Columbia15,8580.86×
Delaware15,0610.89×
South Dakota12,0930.85×
North Dakota10,8410.86×
Vermont8,5140.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fly audience
BrandAffinityCategory
Mosquito16.23×Pets & Animals
The Mentalist39.65×Movies & TV
MSN4.19×News
Horoscope9.44×Health
Blended whiskey10.04×Food & Beverages
Whole grain10.84×Food & Beverages
Day trading8.6×Business & Career
Luxury Travel8.69×Travel & Leisure
Pet insurance11.43×Pets & Animals
Boston Marathon10.15×Sports
Indianapolis Motor Speedway9.17×Sports
Roulette9.71×Games
Cross-country skiing10.12×Sports
Staples (Canada)3.32×Business & Career
Megamind8.9×Movies & TV
Prepackaged meal9.41×Food & Beverages
Great Clips3.55×Beauty & Wellness
Bed bug13.63×Home & Garden
Property insurance9.51×Home & Garden
JBL8.15×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fly audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
Risk AppetiteTHRILL1.86
TravellingTHRILL1.17
IndulgenceJOY1.16
ExtroversionTHRILL1.16
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Fly
CountryShare
United States27.2%
Taiwan4.3%
Italy3.7%

See Fly audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fly have in United States?

Fly has an estimated audience of 6,121,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Fly fans?

53.2% of Fly fans are female, 46.8% are male, with an average age of 43.5 years.

Which brands do Fly fans like most?

Fly fans show strongest brand affinity for Mosquito (16.23×), The Mentalist (39.65×), and MSN (4.19×) over the country average.

Where do Fly fans live in United States?

Fly fans in United States are most concentrated in California (reach 815,777), Texas (reach 602,155), and Florida (reach 467,929). These three regions account for the largest share of the active audience.

What other brands do Fly fans also like?

Beyond Fly itself, the audience over-indexes on The Mentalist (39.65×), MSN (4.19×), Horoscope (9.44×), and Blended whiskey (10.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.