Fly Audience in Germany
Fly has an estimated audience of 240,284 people in Germany. 55.0% are female, 45.0% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ben Stiller, Dezeen, Mosquito, Satire, Star TV (Turkey).
The average Fly fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ben Stiller, Dezeen, Mosquito, with strongest over-indexing on Ben Stiller (53.96× the country average). Demographically, the Fly audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Fly fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 36.1 |
| Estimated audience size | 240,284 |
Audience persona
The typical Fly fan in Germany is balanced, around 36.1 years old, with strong Individualism tendencies and a notable affinity for Ben Stiller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,693 | 1.19× |
| Bayern | 44,169 | 1.14× |
| Baden-Württemberg | 37,251 | 1.14× |
| Hessen | 24,758 | 1.35× |
| Niedersachsen | 22,064 | 0.95× |
| Rheinland-Pfalz | 13,064 | 1.09× |
| Berlin | 12,014 | 1.12× |
| Sachsen | 10,795 | 0.92× |
| Schleswig-Holstein | 7,997 | 0.93× |
| Brandenburg | 6,608 | 0.89× |
| Hamburg | 6,131 | 1.13× |
| Sachsen-Anhalt | 4,882 | 0.78× |
| Thüringen | 4,757 | 0.78× |
| Mecklenburg-Vorpommern | 3,465 | 0.76× |
| Saarland | 2,651 | 0.9× |
| Bremen | 1,963 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ben Stiller | 53.96× | Movies & TV |
| Dezeen | 82.12× | Home & Garden |
| Mosquito | 35.9× | Pets & Animals |
| Satire | 7.12× | Literature |
| Star TV (Turkey) | 9.14× | Movies & TV |
| Belgium | 7.85× | Travel & Leisure |
| Country rap | 6.3× | Music & Radio |
| Kate Winslet | 6.71× | Movies & TV |
| German television comedy | 5.58× | Movies & TV |
| Chili pepper | 11.8× | Food & Beverages |
| Headphones | 5.09× | Technology & Electronics |
| limango | 5.81× | Shopping |
| Recep İvedik | 11.17× | Movies & TV |
| Powerade | 16.96× | Food & Beverages |
| Holiday Inn Express | 13.49× | Travel & Leisure |
| Pegasus Airlines | 7.54× | Travel & Leisure |
| Flowering plant | 3.49× | Home & Garden |
| F.C. Hansa Rostock | 3.31× | Sports |
| Food storage | 10.7× | Home & Garden |
| Allgäu | 4.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.87 |
| Travelling | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
| Luxury Orientation | PREMIUM | 1.23 |
| Tradition | CONSERVATISM | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Taiwan | 4.3% |
| Italy | 3.7% |
See Fly audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fly have in Germany?
Fly has an estimated audience of 240,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fly fans?
55.0% of Fly fans are female, 45.0% are male, with an average age of 36.1 years.
Which brands do Fly fans like most?
Fly fans show strongest brand affinity for Ben Stiller (53.96×), Dezeen (82.12×), and Mosquito (35.9×) over the country average.
Where do Fly fans live in Germany?
Fly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,693), Bayern (reach 44,169), and Baden-Württemberg (reach 37,251). These three regions account for the largest share of the active audience.
What other brands do Fly fans also like?
Beyond Fly itself, the audience over-indexes on Dezeen (82.12×), Mosquito (35.9×), Satire (7.12×), and Star TV (Turkey) (9.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.