Rascasse Audience Intelligence

Fly Audience in Germany

A data profile of the people who buy, follow and care about Fly in Germany — modelled from more than twelve digital signal sources. Fly has an estimated audience of 240,284 people in Germany.

#6853among Topic in Germany#1656in Travel & Leisure

The average Fly fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ben Stiller, Mosquito, Star TV (Turkey), with strongest over-indexing on Ben Stiller (78.89× the country average).

Demographically, the Fly audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fly fan in Germany is balanced, around 36.1 years old, with strong Individualism tendencies and a notable affinity for Ben Stiller.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fly profile in Germany.

Audience size
240K
in Germany
Gender
55.0%♀
45.0% male
Age
36.1
average years
Country rank
#20186
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fly fans

55.0% are female, 45.0% are male, average age 36.1.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Fly audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age36.1
Estimated audience size240,284
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Fly audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4921%
50+12%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Fly audience comes from Germany.

Worldwide audience distribution share by country for Fly
CountryShare
United States27.2%
Taiwan4.3%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fly audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fly fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.31×
02Nordrhein-Westfalen~60K1.16×
03Bayern~40K1.11×
04Baden-Württemberg~40K1.11×
05Hamburg~6K1.10×
06Rheinland-Pfalz~10K1.08×
07Berlin~10K1.07×
08Bremen~2K0.99×
09Schleswig-Holstein~8K0.95×
10Saarland~3K0.95×
11Niedersachsen~20K0.94×
12Sachsen~10K0.92×
13Brandenburg~7K0.90×
14Sachsen-Anhalt~5K0.83×
15Thüringen~5K0.83×
16Mecklenburg-Vorpommern~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Fly, Germany
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fly audience
#·InterestCategoryAffinity×
01Macaroni saladFood & Beverages130.87×
02GoodNitesKids & Family102.72×
03Ben StillerMovies & TV78.89×
04MosquitoPets & Animals42.44×
05DezeenHome & Garden40.67×
06Electric razorBeauty & Wellness31.01×
07Star TV (Turkey)Movies & TV18.17×
08Secret Garden (TV series)Movies & TV16.24×
09PoweradeFood & Beverages14.88×
10Food storageHome & Garden13.41×
11Burak ÖzçivitFashion & Accessoires12.59×
12Chili pepperFood & Beverages10.61×
13Recep İvedikMovies & TV10.15×
14Zinedine ZidaneSports9.58×
15Kate WinsletMovies & TV8.13×
16BelgiumTravel & Leisure5.73×
17Non-alcoholic beverageFood & Beverages4.11×
18SunExpressTravel & Leisure2.53×
19Alexander ZverevSports2.39×
20RedditInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fly audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.78×
Convenience OrientationPREMIUM1.67×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fly audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
Healthy LifestyleBALANCE0.81×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fly have in Germany?

Fly has an estimated audience of 240,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fly fans?

55.0% of Fly fans are female, 45.0% are male, with an average age of 36.1 years.

03

Which brands do Fly fans like most?

Fly fans show strongest brand affinity for Ben Stiller (78.89×), Mosquito (42.44×), and Star TV (Turkey) (18.17×) over the country average.

04

Where do Fly fans live in Germany?

Fly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fly fans also like?

Beyond Fly itself, the audience over-indexes on Mosquito (42.44×), Star TV (Turkey) (18.17×), Dezeen (40.67×), and GoodNites (102.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Fly audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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