Alsace Audience in Germany
Alsace has an estimated audience of 283,095 people in Germany. 53.3% are female, 46.7% are male, average age 45.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Goes, Bülent Korkmaz, Progressive rock, Artistic inspiration, Nuts (film).
The average Alsace fan in Germany is 45.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Goes, Bülent Korkmaz, Progressive rock, with strongest over-indexing on Goes (2.92× the country average). Demographically, the Alsace audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Alsace fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.6 |
| Estimated audience size | 283,095 |
Audience persona
The typical Alsace fan in Germany is balanced, around 45.6 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 78,439 | 2.03× |
| Nordrhein-Westfalen | 65,994 | 1.07× |
| Bayern | 49,185 | 1.08× |
| Hessen | 28,591 | 1.33× |
| Rheinland-Pfalz | 24,762 | 1.75× |
| Niedersachsen | 21,995 | 0.8× |
| Sachsen | 12,829 | 0.92× |
| Berlin | 8,517 | 0.67× |
| Thüringen | 6,947 | 0.96× |
| Schleswig-Holstein | 6,860 | 0.67× |
| Brandenburg | 5,841 | 0.67× |
| Saarland | 4,992 | 1.44× |
| Sachsen-Anhalt | 4,717 | 0.64× |
| Hamburg | 4,658 | 0.73× |
| Mecklenburg-Vorpommern | 3,284 | 0.61× |
| Bremen | 1,543 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.92× | Travel & Leisure |
| Bülent Korkmaz | 40× | Sports |
| Progressive rock | 3.11× | Music & Radio |
| Artistic inspiration | 1.78× | Arts & Culture |
| Nuts (film) | 5.7× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.66× | Shopping |
| Pillow | 1.67× | Home & Garden |
| Natural rubber | 2.54× | Cars & Mobility |
| Urban horticulture | 1.68× | Home & Garden |
| Jack White | 1.8× | Movies & TV |
| Personalised Gifts | 1.71× | Home & Garden |
| Time (magazine) | 1.79× | News |
| Esra Erol | 4.83× | Movies & TV |
| Eco Friendly Living | 2.76× | Home & Garden |
| Kodi (software) | 2.09× | Technology & Electronics |
| Nurse education | 1.74× | Kids & Family |
| Google Analytics | 1.63× | Internet & Social Media |
| Parma | 3.48× | Travel & Leisure |
| Huskvarna | 12.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.79 |
| Sustainability | BALANCE | 1.7 |
| Indulgence | JOY | 1.69 |
| Design Affinity | PREMIUM | 1.64 |
| Travelling | THRILL | 1.63 |
| Quality Awareness | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 64.2% |
| Germany | 6.6% |
| Belgium | 4.4% |
See Alsace audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Alsace have in Germany?
Alsace has an estimated audience of 283,095 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Alsace fans?
53.3% of Alsace fans are female, 46.7% are male, with an average age of 45.6 years.
Which brands do Alsace fans like most?
Alsace fans show strongest brand affinity for Goes (2.92×), Bülent Korkmaz (40×), and Progressive rock (3.11×) over the country average.
Where do Alsace fans live in Germany?
Alsace fans in Germany are most concentrated in Baden-Württemberg (reach 78,439), Nordrhein-Westfalen (reach 65,994), and Bayern (reach 49,185). These three regions account for the largest share of the active audience.
What other brands do Alsace fans also like?
Beyond Alsace itself, the audience over-indexes on Bülent Korkmaz (40×), Progressive rock (3.11×), Artistic inspiration (1.78×), and Nuts (film) (5.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alsace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.