Rascasse Audience Intelligence

Alsace Audience in Germany

A data profile of the people who buy, follow and care about Alsace in Germany — modelled from more than twelve digital signal sources. Alsace has an estimated audience of 283,095 people in Germany.

#179among Region in Germany#1728among POI in Germany#1464in Travel & Leisure

The average Alsace fan in Germany is 45.6 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Barry Gibb, spicy food, Targobank, with strongest over-indexing on Barry Gibb (83.52× the country average).

Demographically, the Alsace audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alsace fan in Germany is balanced, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Barry Gibb.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alsace profile in Germany.

Audience size
283K
in Germany
Gender
53.3%♀
46.7% male
Age
45.6
average years
Country rank
#18088
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alsace fans

53.3% are female, 46.7% are male, average age 45.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Alsace audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age45.6
Estimated audience size283,095
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Alsace audience in Germany
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4926%
50+36%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Alsace audience comes from Germany.

Worldwide audience distribution share by country for Alsace
CountryShare
France64.1%
Germany6.6%
Belgium4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alsace audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alsace fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K2.09×
02Rheinland-Pfalz~20K1.72×
03Saarland~5K1.51×
04Hessen~30K1.29×
05Bayern~50K1.05×
06Nordrhein-Westfalen~60K1.01×
07Thüringen~7K1.00×
08Sachsen~10K0.91×
09Niedersachsen~20K0.79×
10Hamburg~5K0.72×
11Sachsen-Anhalt~5K0.70×
12Bremen~2K0.70×
13Berlin~9K0.69×
14Schleswig-Holstein~7K0.69×
15Brandenburg~6K0.68×
16Mecklenburg-Vorpommern~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Alsace, Germany
0.65×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alsace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alsace audience
#·InterestCategoryAffinity×
01Barry GibbMusic & Radio83.52×
02RC Strasbourg AlsaceSports42.10×
03spicy foodFood & Beverages21.51×
04Chennai Super KingsSports20.00×
05Deepika PadukoneMovies & TV20.00×
06CM PunkSports18.45×
07CasseroleFood & Beverages16.30×
08LuxembourgTravel & Leisure9.64×
09TargobankBusiness & Career9.06×
10Sparkling wineFood & Beverages6.98×
11VineyardFood & Beverages5.54×
12WineryFood & Beverages4.94×
13Andy BorgMusic & Radio4.93×
14Non-alcoholic beverageFood & Beverages4.71×
15NatureHome & Garden2.37×
16Müller (company)Food & Beverages2.27×
17TagesschauMovies & TV2.22×
18TransfermarktSports2.15×
19VacationsTravel & Leisure2.11×
20FamilyKids & Family1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alsace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alsace audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.75×
TravellingTHRILL1.69×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alsace audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Price SensitivityPREMIUM0.75×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alsace have in Germany?

Alsace has an estimated audience of 283,095 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Alsace fans?

53.3% of Alsace fans are female, 46.7% are male, with an average age of 45.6 years.

03

Which brands do Alsace fans like most?

Alsace fans show strongest brand affinity for Barry Gibb (83.52×), spicy food (21.51×), and Targobank (9.06×) over the country average.

04

Where do Alsace fans live in Germany?

Alsace fans in Germany are most concentrated in Baden-Württemberg (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Alsace fans also like?

Beyond Alsace itself, the audience over-indexes on spicy food (21.51×), Targobank (9.06×), Luxembourg (9.64×), and Chennai Super Kings (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Alsace audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alsace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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