A data profile of the people who buy, follow and care about Alsace in France — modelled from more than twelve digital signal sources. Alsace has an estimated audience of 2,758,399 people in France.
The average Alsace fan in France is 47.2 years old, more female, and lives primarily in Grand Est.
The audience is concentrated in Grand Est, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (248.94× the country average).
Demographically, the Alsace audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Alsace fan in France is more female, around 47.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Alsace profile in France.
55.7% are female, 44.3% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 47.2 |
| Estimated audience size | 2,758,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Alsace audience comes from France.
| Country | Share |
|---|---|
| France | 64.1% |
| Germany | 6.6% |
| Belgium | 4.4% |
Where the Alsace audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~900K | 3.85× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.04× | |
| 03 | Hauts-de-France | ~200K | 0.95× | |
| 04 | Île-de-France | ~400K | 0.89× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 0.83× | |
| 06 | Normandy | ~100K | 0.83× | |
| 07 | Pays de la Loire | ~100K | 0.75× | |
| 08 | Brittany | ~100K | 0.74× | |
| 09 | Centre-Val de Loire | ~80K | 0.74× | |
| 10 | Provence-Alpes-Côte d'Azur | ~100K | 0.69× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.66× | |
| 12 | Occitanie | ~200K | 0.65× | |
| 13 | Corsica | ~8K | 0.60× |
The strongest cross-interests of the Alsace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 248.94× | ||
| 02 | Selfridges | Shopping | 236.71× | ||
| 03 | Christmas Gift | Kids & Family | 43.33× | ||
| 04 | Christmas tree | Kids & Family | 29.96× | ||
| 05 | Kitchen garden | Home & Garden | 23.67× | ||
| 06 | Zoom lens | Technology & Electronics | 20.80× | ||
| 07 | Breast Cancer awareness | Health | 18.48× | ||
| 08 | Broadcasting of sports events | Movies & TV | 16.79× | ||
| 09 | Hormone | Health | 15.05× | ||
| 10 | Dentistry | Business & Career | 14.68× | ||
| 11 | Girl power | Politics & Society | 12.90× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.85× | ||
| 13 | Psoriasis Awareness | Health | 9.14× | ||
| 14 | Burnout (psychology) | Health | 8.87× | ||
| 15 | Sustainable products | Politics & Society | 8.59× | ||
| 16 | New Testament | Politics & Society | 7.65× | ||
| 17 | Cardiology | Health | 7.52× | ||
| 18 | Improvisation | Music & Radio | 5.15× | ||
| 19 | Genetics | Kids & Family | 2.89× | ||
| 20 | Real property | Home & Garden | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.81× | |
| Quality Awareness | PREMIUM | 1.71× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Career Orientation | POWER | 0.90× | |
| Price Sensitivity | PREMIUM | 0.91× |
Alsace has an estimated audience of 2,758,399 people in France, concentrated in Grand Est and Île-de-France.
55.7% of Alsace fans are female, 44.3% are male, with an average age of 47.2 years.
Alsace fans show strongest brand affinity for Love & Sex (248.94×), Christmas Gift (43.33×), and Kitchen garden (23.67×) over the country average.
Alsace fans in France are most concentrated in Grand Est (reach ~900K), Île-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Alsace itself, the audience over-indexes on Christmas Gift (43.33×), Kitchen garden (23.67×), Christmas tree (29.96×), and Zoom lens (20.8×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Alsace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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