Sallie Mae Audience in United States

Sallie Mae logo

Sallie Mae has an estimated audience of 1,965,832 people in United States. 75.3% are female, 24.7% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Mothercare, Bugatti Chiron, Natural gas field, Assassin's Creed II.

The average Sallie Mae fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Mothercare, Bugatti Chiron, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Sallie Mae audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Sallie Mae fans

Demographic split for Sallie Mae audience in United States
MetricValue
Female75.3%
Male24.7%
Average age40.7
Estimated audience size1,965,832

Audience persona

The typical Sallie Mae fan in United States is more female, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Sallie Mae in United States
RegionReachAffinity
California186,1090.86×
Texas165,2060.98×
New York132,8541.21×
Florida116,7620.88×
Pennsylvania99,1611.5×
Georgia72,5651.2×
Illinois68,6001.05×
Ohio63,9001.06×
New Jersey62,9591.26×
North Carolina62,8581.06×
Michigan59,4551.16×
Virginia53,2281.11×
Massachusetts43,9171.13×
Tennessee42,8161.09×
Indiana39,4041.1×
Arizona34,7970.87×
Missouri34,4731.09×
Maryland33,4680.99×
South Carolina33,4321.13×
Louisiana33,4301.32×
Alabama33,0181.2×
Minnesota30,2031.07×
Colorado29,9640.97×
Washington27,0320.69×
Wisconsin26,1360.88×
Kentucky25,2281.02×
Connecticut24,1661.23×
Oklahoma21,0460.96×
Mississippi20,9521.29×
Oregon17,1790.76×
Arkansas17,0831.05×
Iowa16,2471×
Kansas15,0570.97×
Nevada13,6860.72×
Utah11,9430.68×
West Virginia9,3261.02×
Nebraska8,8700.9×
New Hampshire8,5121.1×
Delaware8,3741.54×
Idaho7,7720.79×
Maine7,1901.02×
New Mexico6,7470.68×
Hawaii5,9700.71×
Rhode Island5,9270.95×
Washington, District of Columbia5,5830.94×
South Dakota4,9481.09×
Montana3,8260.7×
North Dakota3,7760.93×
Vermont2,9410.85×
Alaska2,4070.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sallie Mae audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Mothercare13.04×Kids & Family
Bugatti Chiron35.82×Cars & Mobility
Natural gas field98.51×Cars & Mobility
Assassin's Creed II10.9×Games
Del Mar Fairgrounds42.96×Sports
Certified diabetes educator17.56×Business & Career
Goop6.57×Internet & Social Media
Governor of Michigan8.9×Politics & Society
Powell's Books13.19×Shopping
Grinch3.43×Movies & TV
Wok4.79×Food & Beverages
Grace Slick6.11×Music & Radio
El Paso County, Colorado8.72×Travel & Leisure
headspace6.32×Health
Home staging3.53×Home & Garden
Google Home4.19×Technology & Electronics
Historic site2.74×Arts & Culture
Jesse Plemons2.19×Movies & TV
Arco Iris12.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sallie Mae audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
Risk AppetiteTHRILL2.11
IndulgenceJOY2
Pet OwnershipJOY1.54
Price SensitivityPREMIUM1.43
ExtroversionTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Sallie Mae
CountryShare
United States93.3%
Canada0.8%
Germany0.6%

See Sallie Mae audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sallie Mae have in United States?

Sallie Mae has an estimated audience of 1,965,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Sallie Mae fans?

75.3% of Sallie Mae fans are female, 24.7% are male, with an average age of 40.7 years.

Which brands do Sallie Mae fans like most?

Sallie Mae fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Mothercare (13.04×), and Bugatti Chiron (35.82×) over the country average.

Where do Sallie Mae fans live in United States?

Sallie Mae fans in United States are most concentrated in California (reach 186,109), Texas (reach 165,206), and New York (reach 132,854). These three regions account for the largest share of the active audience.

What other brands do Sallie Mae fans also like?

Beyond Sallie Mae itself, the audience over-indexes on Mothercare (13.04×), Bugatti Chiron (35.82×), Natural gas field (98.51×), and Assassin's Creed II (10.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sallie Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.