BorgWarner Audience in United States
BorgWarner has an estimated audience of 472,254 people in United States. 38.6% are female, 61.4% are male, average age 37.1. Top regions: Michigan, Illinois, Indiana.
The average BorgWarner fan in United States is 37.1 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana.
Category: Cars & Mobility · Type: Brand
Demographics of BorgWarner fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 37.1 |
| Estimated audience size | 472,254 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 85,060 | 6.89× |
| Illinois | 41,979 | 2.67× |
| Indiana | 37,500 | 4.35× |
| New York | 36,571 | 1.39× |
| California | 32,233 | 0.62× |
| South Carolina | 27,037 | 3.81× |
| Texas | 26,023 | 0.64× |
| North Carolina | 25,323 | 1.78× |
| Florida | 19,528 | 0.61× |
| Georgia | 14,496 | 1.0× |
| Ohio | 14,024 | 0.96× |
| Pennsylvania | 11,618 | 0.73× |
| Virginia | 8,631 | 0.75× |
| Tennessee | 7,893 | 0.83× |
| Massachusetts | 7,722 | 0.83× |
| New Jersey | 7,216 | 0.6× |
| Wisconsin | 7,099 | 1.0× |
| Washington | 6,447 | 0.68× |
| Arizona | 6,424 | 0.67× |
| Colorado | 5,926 | 0.8× |
| Missouri | 5,423 | 0.71× |
| Minnesota | 5,317 | 0.79× |
| Kentucky | 4,731 | 0.8× |
| Maryland | 4,383 | 0.54× |
| Oregon | 4,061 | 0.75× |
| Alabama | 3,751 | 0.57× |
| Iowa | 3,683 | 0.95× |
| Connecticut | 3,514 | 0.74× |
| Mississippi | 3,170 | 0.81× |
| Oklahoma | 2,875 | 0.55× |
| Kansas | 2,459 | 0.66× |
| Utah | 2,433 | 0.58× |
| Louisiana | 2,274 | 0.37× |
| Nevada | 2,185 | 0.48× |
| Arkansas | 2,050 | 0.53× |
| Washington, District of Columbia | 1,913 | 1.35× |
| Idaho | 1,484 | 0.63× |
| New Hampshire | 1,437 | 0.77× |
| Nebraska | 1,407 | 0.59× |
| West Virginia | 1,124 | 0.51× |
| New Mexico | 1,031 | 0.44× |
| Maine | 985 | 0.58× |
| Montana | 798 | 0.61× |
| Rhode Island | 712 | 0.47× |
| Delaware | 654 | 0.5× |
| Hawaii | 607 | 0.3× |
| South Dakota | 571 | 0.52× |
| Alaska | 549 | 0.54× |
| Wyoming | 519 | 0.74× |
| North Dakota | 499 | 0.51× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| China | 5.4% |
| India | 5.4% |
See BorgWarner audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for BorgWarner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.