Rascasse Audience Intelligence

BorgWarner Target Market in United States

A data profile of the people who buy, follow and care about BorgWarner in United States — modelled from more than twelve digital signal sources. BorgWarner has an estimated audience of 470,849 people in United States.

#3897among Brand in United States#1061in Cars & Mobility

The average BorgWarner fan in United States is 37.1 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, South Carolina.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BorgWarner profile in United States.

Audience size
471K
in United States
Gender
38.6%♀
61.4% male
Age
37.1
average years
Country rank
#37952
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BorgWarner

38.6% are female, 61.4% are male, average age 37.1.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for BorgWarner audience in United States
MetricValue
Female38.6%
Male61.4%
Average age37.1
Estimated audience size470,849
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the BorgWarner audience in United States
Age bracketShare%
16-1919%
20-2927%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

39.7%

of the worldwide BorgWarner audience comes from United States.

Worldwide audience distribution share by country for BorgWarner
CountryShare
United States39.7%
China5.4%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BorgWarner audience in United States is strongest.

Fig. 05

Top regions by affinity

BorgWarner customers by region in United States
#RegionReachAffinity×
01South Carolina~50K6.59×
02Michigan~80K6.23×
03Illinois~60K3.94×
04Indiana~30K3.70×
05North Carolina~30K2.05×
06New York~30K1.32×
07Washington, District of Columbia~2K1.13×
08Georgia~20K1.06×
09Wisconsin~7K0.93×
10Iowa~3K0.90×
11Ohio~10K0.89×
12Mississippi~3K0.87×
13Alaska<1K0.87×
14Oregon~5K0.85×
15New Hampshire~2K0.85×
16North Dakota<1K0.85×
17Vermont<1K0.85×
18Montana~1K0.84×
19South Dakota<1K0.84×
20Tennessee~8K0.82×
21Idaho~2K0.79×
22Maine~1K0.79×
23Delaware~1K0.79×
24Massachusetts~7K0.78×
25Kentucky~5K0.78×
26Rhode Island~1K0.78×
27Minnesota~5K0.77×
28West Virginia~2K0.77×
29Colorado~6K0.76×
30Connecticut~4K0.76×
31Kansas~3K0.75×
32Hawaii~2K0.75×
33Nebraska~2K0.74×
34Missouri~5K0.72×
35Arkansas~3K0.72×
36New Mexico~2K0.71×
37Virginia~8K0.70×
38Pennsylvania~10K0.69×
39Oklahoma~4K0.67×
40Utah~3K0.67×
41Washington~6K0.66×
42Arizona~6K0.65×
43Alabama~4K0.65×
44Texas~30K0.62×
45Nevada~3K0.62×
46New Jersey~7K0.60×
47Louisiana~4K0.60×
48Maryland~5K0.58×
49Florida~20K0.57×
50California~30K0.55×
Fig. 06

Affinity by region

Affinity by region — BorgWarner, United States
0.55×1.00×6.59×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BorgWarner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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