BorgWarner Audience in United States
BorgWarner has an estimated audience of 472,254 people in United States. 38.6% are female, 61.4% are male, average age 37.1. Top regions: Michigan, Illinois, Indiana.
The average BorgWarner fan in United States is 37.1 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana. Demographically, the BorgWarner audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Cars & Mobility · Type: Brand
Demographics of BorgWarner fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 37.1 |
| Estimated audience size | 472,254 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 85,060 | 6.89× |
| Illinois | 41,979 | 2.67× |
| Indiana | 37,501 | 4.35× |
| New York | 36,571 | 1.39× |
| California | 32,234 | 0.62× |
| South Carolina | 27,038 | 3.81× |
| Texas | 26,023 | 0.64× |
| North Carolina | 25,324 | 1.78× |
| Florida | 19,528 | 0.61× |
| Georgia | 14,496 | 1× |
| Ohio | 14,025 | 0.96× |
| Pennsylvania | 11,618 | 0.73× |
| Virginia | 8,631 | 0.75× |
| Tennessee | 7,894 | 0.83× |
| Massachusetts | 7,723 | 0.83× |
| New Jersey | 7,216 | 0.6× |
| Wisconsin | 7,099 | 1× |
| Washington | 6,447 | 0.68× |
| Arizona | 6,425 | 0.67× |
| Colorado | 5,927 | 0.8× |
| Missouri | 5,423 | 0.71× |
| Minnesota | 5,318 | 0.79× |
| Kentucky | 4,732 | 0.8× |
| Maryland | 4,383 | 0.54× |
| Oregon | 4,062 | 0.75× |
| Alabama | 3,752 | 0.57× |
| Iowa | 3,684 | 0.95× |
| Connecticut | 3,514 | 0.74× |
| Mississippi | 3,170 | 0.81× |
| Oklahoma | 2,875 | 0.55× |
| Kansas | 2,460 | 0.66× |
| Utah | 2,433 | 0.58× |
| Louisiana | 2,275 | 0.37× |
| Nevada | 2,186 | 0.48× |
| Arkansas | 2,051 | 0.53× |
| Washington, District of Columbia | 1,913 | 1.35× |
| Idaho | 1,484 | 0.63× |
| New Hampshire | 1,438 | 0.77× |
| Nebraska | 1,408 | 0.59× |
| West Virginia | 1,125 | 0.51× |
| New Mexico | 1,032 | 0.44× |
| Maine | 986 | 0.58× |
| Montana | 799 | 0.61× |
| Rhode Island | 712 | 0.47× |
| Delaware | 654 | 0.5× |
| Hawaii | 608 | 0.3× |
| South Dakota | 572 | 0.52× |
| Alaska | 550 | 0.54× |
| Wyoming | 520 | 0.74× |
| North Dakota | 499 | 0.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.59 |
| Luxury Orientation | PREMIUM | 2.03 |
| Indulgence | JOY | 2.02 |
| Quality Awareness | PREMIUM | 1.6 |
| Pet Ownership | JOY | 1.59 |
| Sustainability | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.2% |
| China | 5.4% |
| India | 4.8% |
See BorgWarner audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for BorgWarner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.