Tree Hut Audience in United States

Tree Hut has an estimated audience of 853,945 people in United States. 78.6% are female, 21.4% are male, average age 35.7. Top regions: Texas, California, Florida. Top brand affinities: Weleda, La Roche-Posay, Kérastase, Kiehl's, CVS Pharmacy.

The average Tree Hut fan in United States is 35.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Weleda, La Roche-Posay, Kérastase, with strongest over-indexing on Weleda (170.24× the country average). Demographically, the Tree Hut audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Tree Hut fans

Demographic split for Tree Hut audience in United States
MetricValue
Female78.6%
Male21.4%
Average age35.7
Estimated audience size853,945

Audience persona

The typical Tree Hut fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Weleda.

Top regions in United States

Top regions ranked by reach for Tree Hut in United States
RegionReachAffinity
Texas76,7281.05×
California65,7480.7×
Florida58,7651.02×
New York47,4450.99×
Pennsylvania35,7641.24×
Ohio33,8461.29×
Illinois30,8641.08×
Georgia29,4141.12×
North Carolina29,2461.14×
Michigan26,3231.18×
New Jersey23,5591.08×
Virginia22,1041.06×
Tennessee22,0691.29×
Indiana20,8221.33×
Massachusetts17,0981.02×
South Carolina16,5011.28×
Alabama16,4731.38×
Missouri16,3361.19×
Kentucky15,8961.48×
Maryland15,4981.06×
Arizona14,0430.81×
Louisiana13,3861.22×
Wisconsin12,5360.98×
Washington11,8920.69×
Minnesota11,4020.93×
Oklahoma10,6681.12×
Colorado9,3070.69×
Mississippi9,1571.3×
Connecticut9,1091.06×
Iowa8,9641.27×
Arkansas7,9101.12×
Kansas7,0971.05×
Oregon6,2860.64×
Nevada6,2760.76×
West Virginia5,6671.43×
Nebraska5,1101.19×
Utah4,8680.64×
Idaho3,2050.75×
New Hampshire3,1030.92×
Maine2,7300.89×
New Mexico2,7250.64×
Rhode Island2,4290.89×
Delaware2,3781.01×
North Dakota2,0991.2×
South Dakota2,0251.03×
Montana1,8450.78×
Hawaii1,6610.45×
Washington, District of Columbia1,4630.57×
Vermont1,2280.82×
Alaska9010.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tree Hut audience
BrandAffinityCategory
Weleda170.24×Beauty & Wellness
La Roche-Posay48.89×Beauty & Wellness
Kérastase55.95×Beauty & Wellness
Kiehl's26.77×Beauty & Wellness
CVS Pharmacy9.9×Shopping
Autism Awareness19.03×Health
LibreOffice85.5×Technology & Electronics
Walgreens7.41×Shopping
Diabetes mellitus awareness12.48×Health
Citi Trends30.88×Shopping
Bioderma38.85×Beauty & Wellness
Lip balm17.2×Beauty & Wellness
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Rack Room Shoes20.01×Fashion & Accessoires
Nivea27.73×Beauty & Wellness
Clarisonic58.67×Beauty & Wellness
Kia Sportage26.79×Cars & Mobility
Caudalie25.42×Beauty & Wellness
Obsessed (2009 film)15.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tree Hut audience
TraitClusterScore
IndulgenceJOY2.15
SustainabilityBALANCE1.82
Pet OwnershipJOY1.7
ExtroversionTHRILL1.66
Luxury OrientationPREMIUM1.58
Price SensitivityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Tree Hut
CountryShare
United States55.1%
Mexico13.7%
United Kingdom4.3%

See Tree Hut audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Tree Hut have in United States?

Tree Hut has an estimated audience of 853,945 people in United States, concentrated in Texas and California.

What is the gender split and age of Tree Hut fans?

78.6% of Tree Hut fans are female, 21.4% are male, with an average age of 35.7 years.

Which brands do Tree Hut fans like most?

Tree Hut fans show strongest brand affinity for Weleda (170.24×), La Roche-Posay (48.89×), and Kérastase (55.95×) over the country average.

Where do Tree Hut fans live in United States?

Tree Hut fans in United States are most concentrated in Texas (reach 76,728), California (reach 65,748), and Florida (reach 58,765). These three regions account for the largest share of the active audience.

What other brands do Tree Hut fans also like?

Beyond Tree Hut itself, the audience over-indexes on La Roche-Posay (48.89×), Kérastase (55.95×), Kiehl's (26.77×), and CVS Pharmacy (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tree Hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.