Rascasse Audience Intelligence

Tree Hut Target Market in United States

A data profile of the people who buy, follow and care about Tree Hut in United States — modelled from more than twelve digital signal sources. Tree Hut has an estimated audience of 837,967 people in United States.

#7among Eyewear in United States#2724among Brand in United States#1053in Fashion & Accessoires

The average Tree Hut fan in United States is 35.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kérastase, CVS Pharmacy, Walgreens, with strongest over-indexing on Kérastase (60.06× the country average).

Demographically, the Tree Hut audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tree Hut fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Kérastase.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tree Hut profile in United States.

Audience size
838K
in United States
Gender
78.6%♀
21.4% male
Age
35.7
average years
Country rank
#26626
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tree Hut

78.6% are female, 21.4% are male, average age 35.7.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Tree Hut audience in United States
MetricValue
Female78.6%
Male21.4%
Average age35.7
Estimated audience size837,967
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Tree Hut audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Tree Hut audience comes from United States.

Worldwide audience distribution share by country for Tree Hut
CountryShare
United States55.1%
Mexico14.2%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tree Hut audience in United States is strongest.

Fig. 05

Top regions by affinity

Tree Hut customers by region in United States
#RegionReachAffinity×
01Kentucky~20K1.44×
02West Virginia~6K1.41×
03Alabama~20K1.34×
04Iowa~9K1.32×
05Mississippi~9K1.27×
06Indiana~20K1.24×
07Ohio~30K1.23×
08Louisiana~10K1.22×
09Tennessee~20K1.21×
10South Carolina~20K1.21×
11North Dakota~2K1.21×
12Pennsylvania~30K1.20×
13Nebraska~5K1.20×
14Missouri~20K1.15×
15Michigan~30K1.14×
16North Carolina~30K1.11×
17Oklahoma~10K1.11×
18Arkansas~8K1.10×
19Georgia~30K1.08×
20Connecticut~9K1.07×
21Kansas~7K1.07×
22South Dakota~2K1.07×
23New Jersey~20K1.06×
24Virginia~20K1.05×
25Texas~80K1.04×
26Delaware~2K1.03×
27Massachusetts~20K1.02×
28Illinois~30K1.01×
29Maryland~10K1.01×
30Wisconsin~10K1.00×
31New Hampshire~3K0.97×
32Florida~60K0.96×
33New York~50K0.96×
34Minnesota~10K0.96×
35Maine~3K0.94×
36Rhode Island~3K0.93×
37Vermont~1K0.91×
38Montana~2K0.85×
39Idaho~4K0.83×
40Arizona~10K0.80×
41Nevada~6K0.74×
42Alaska~1K0.74×
43Utah~6K0.72×
44New Mexico~3K0.72×
45Washington~10K0.71×
46Colorado~10K0.71×
47California~60K0.68×
48Oregon~7K0.68×
49Washington, District of Columbia~2K0.65×
50Hawaii~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Tree Hut, United States
0.60×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tree Hut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tree Hut audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness126.16×
02LibreOfficeTechnology & Electronics124.43×
03KérastaseBeauty & Wellness60.06×
04ClarisonicBeauty & Wellness50.65×
057 for all MankindFashion & Accessoires43.48×
06La Roche-PosayBeauty & Wellness39.14×
07Key FoodShopping33.32×
08PersilHome & Garden33.31×
09BiodermaBeauty & Wellness26.65×
10AvèneBeauty & Wellness24.30×
11Kiehl'sBeauty & Wellness22.66×
12Citi TrendsShopping19.70×
13CVS PharmacyShopping15.85×
14Rack Room ShoesFashion & Accessoires15.67×
15Obsessed (2009 film)Movies & TV14.41×
16Lip balmBeauty & Wellness12.66×
17BB creamBeauty & Wellness12.48×
18WalgreensShopping12.36×
19The UPS StoreShopping4.53×
20Target CorporationShopping3.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tree Hut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tree Hut audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.45×
Price SensitivityPREMIUM2.44×
Pet OwnershipJOY2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tree Hut audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
TraditionCONSERVATISM0.79×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tree Hut's target market in United States?

Tree Hut's target market in United States covers an estimated 837,967 people, concentrated in Texas and California.

02

What is the gender split and age of Tree Hut customers?

78.6% of the Tree Hut audience are female, 21.4% are male, with an average age of 35.7 years.

03

Which brands do Tree Hut fans like most?

Tree Hut fans show strongest brand affinity for Kérastase (60.06×), CVS Pharmacy (15.85×), and Walgreens (12.36×) over the country average.

04

Where do Tree Hut fans live in United States?

Tree Hut fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tree Hut fans also like?

Beyond Tree Hut itself, the audience over-indexes on CVS Pharmacy (15.85×), Walgreens (12.36×), Weleda (126.16×), and LibreOffice (124.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tree Hut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tree Hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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