Rascasse Audience Intelligence

Dirt Devil Target Market in United States

A data profile of the people who buy, follow and care about Dirt Devil in United States — modelled from more than twelve digital signal sources. Dirt Devil has an estimated audience of 719,055 people in United States.

#11among Domestic appliances in United States#3029among Brand in United States#1295in Home & Garden

The average Dirt Devil fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirt Devil profile in United States.

Audience size
719K
in United States
Gender
60.6%♀
39.4% male
Age
36.4
average years
Country rank
#29408
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dirt Devil

60.6% are female, 39.4% are male, average age 36.4.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Dirt Devil audience in United States
MetricValue
Female60.6%
Male39.4%
Average age36.4
Estimated audience size719,055
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Dirt Devil audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3918%
40-4915%
50+17%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Dirt Devil audience comes from United States.

Worldwide audience distribution share by country for Dirt Devil
CountryShare
United States67.4%
India6.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirt Devil audience in United States is strongest.

Fig. 05

Top regions by affinity

Dirt Devil customers by region in United States
#RegionReachAffinity×
01New Mexico~5K1.28×
02Oklahoma~10K1.19×
03Iowa~7K1.16×
04Ohio~30K1.14×
05Michigan~20K1.13×
06South Dakota~2K1.12×
07Texas~70K1.11×
08North Carolina~20K1.11×
09Tennessee~20K1.11×
10West Virginia~4K1.10×
11Arizona~20K1.09×
12Kentucky~10K1.09×
13Kansas~6K1.09×
14Pennsylvania~30K1.08×
15Arkansas~6K1.08×
16Indiana~10K1.07×
17Louisiana~10K1.06×
18Nevada~7K1.05×
19Missouri~10K1.03×
20Wisconsin~10K1.03×
21Mississippi~6K1.03×
22Nebraska~4K1.03×
23Illinois~20K1.01×
24Washington~10K1.00×
25South Carolina~10K1.00×
26Minnesota~10K1.00×
27Oregon~8K1.00×
28North Dakota~1K1.00×
29Alabama~10K0.99×
30Utah~6K0.99×
31Georgia~20K0.97×
32Alaska~1K0.97×
33Colorado~10K0.96×
34Idaho~3K0.96×
35Rhode Island~2K0.96×
36Montana~2K0.95×
37Maine~2K0.94×
38Vermont~1K0.94×
39New Hampshire~3K0.93×
40Florida~40K0.92×
41Maryland~10K0.92×
42Delaware~2K0.92×
43Virginia~20K0.90×
44California~70K0.89×
45Hawaii~3K0.88×
46Massachusetts~10K0.87×
47Connecticut~6K0.87×
48New Jersey~20K0.85×
49Washington, District of Columbia~2K0.83×
50New York~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Dirt Devil, United States
0.82×1.00×1.28×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dirt Devil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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