Dirt Devil Audience in United States
Dirt Devil has an estimated audience of 718,524 people in United States. 60.6% are female, 39.4% are male, average age 36.4. Top regions: California, Texas, Florida.
The average Dirt Devil fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Dirt Devil fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 36.4 |
| Estimated audience size | 718,524 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,418 | 0.95× |
| Texas | 74,693 | 1.21× |
| Florida | 46,772 | 0.96× |
| New York | 35,441 | 0.88× |
| Pennsylvania | 27,561 | 1.14× |
| Ohio | 26,303 | 1.19× |
| Illinois | 25,316 | 1.06× |
| North Carolina | 25,250 | 1.17× |
| Michigan | 22,457 | 1.2× |
| Georgia | 21,960 | 0.99× |
| New Jersey | 16,899 | 0.92× |
| Tennessee | 16,615 | 1.15× |
| Virginia | 16,014 | 0.92× |
| Arizona | 15,869 | 1.08× |
| Washington | 15,568 | 1.08× |
| Indiana | 14,625 | 1.11× |
| Massachusetts | 13,195 | 0.93× |
| Missouri | 12,134 | 1.05× |
| Maryland | 11,573 | 0.94× |
| Wisconsin | 11,351 | 1.05× |
| Colorado | 11,150 | 0.98× |
| South Carolina | 10,963 | 1.01× |
| Minnesota | 10,674 | 1.04× |
| Oklahoma | 10,177 | 1.28× |
| Louisiana | 10,008 | 1.08× |
| Kentucky | 9,568 | 1.06× |
| Alabama | 9,478 | 0.94× |
| Oregon | 8,790 | 1.07× |
| Nevada | 7,521 | 1.08× |
| Iowa | 6,585 | 1.11× |
| Kansas | 6,487 | 1.15× |
| Arkansas | 6,453 | 1.09× |
| Utah | 6,320 | 0.98× |
| Mississippi | 6,020 | 1.02× |
| Connecticut | 6,006 | 0.83× |
| New Mexico | 5,247 | 1.46× |
| West Virginia | 3,727 | 1.11× |
| Nebraska | 3,574 | 0.99× |
| Idaho | 3,043 | 0.84× |
| Hawaii | 2,335 | 0.76× |
| New Hampshire | 2,314 | 0.82× |
| Maine | 2,148 | 0.83× |
| Rhode Island | 2,020 | 0.88× |
| South Dakota | 1,902 | 1.15× |
| Montana | 1,645 | 0.83× |
| Washington, District of Columbia | 1,473 | 0.68× |
| Delaware | 1,462 | 0.74× |
| North Dakota | 1,264 | 0.86× |
| Alaska | 1,078 | 0.7× |
| Wyoming | 961 | 0.9× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.1% |
| India | 6.6% |
| Germany | 5.3% |
See Dirt Devil audiences in other countries
More Domestic appliances audiences in United States
- Dyson (5,810,866)
- KitchenAid (3,745,775)
- Electrolux (3,554,340)
- Instant Pot (2,760,991)
- General Electric (2,013,275)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dirt Devil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.