Rascasse Audience Intelligence

Pugs Audience in United States

A data profile of the people who buy, follow and care about Pugs in United States — modelled from more than twelve digital signal sources. Pugs has an estimated audience of 602,499 people in United States.

#10615among Topic in United States#485in Pets & Animals

The average Pugs fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Carcare, with strongest over-indexing on Dog agility (48.01× the country average).

Demographically, the Pugs audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pugs fan in United States is more female, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pugs profile in United States.

Audience size
602K
in United States
Gender
67.6%♀
32.4% male
Age
31.9
average years
Country rank
#32721
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pugs fans

67.6% are female, 32.4% are male, average age 31.9.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Pugs audience in United States
MetricValue
Female67.6%
Male32.4%
Average age31.9
Estimated audience size602,499
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Pugs audience in United States
Age bracketShare%
16-1936%
20-2928%
30-3916%
40-4914%
50+7%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Pugs audience comes from United States.

Worldwide audience distribution share by country for Pugs
CountryShare
United States19.8%
Colombia9.9%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pugs audience in United States is strongest.

Fig. 05

Top regions by affinity

Pugs fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~4K1.48×
02Texas~80K1.46×
03Arizona~20K1.43×
04California~90K1.38×
05Nevada~7K1.24×
06Oklahoma~8K1.20×
07Utah~6K1.15×
08South Dakota~2K1.15×
09Kentucky~9K1.14×
10Arkansas~6K1.13×
11Washington~10K1.08×
12Indiana~10K1.06×
13Louisiana~8K1.06×
14Kansas~5K1.06×
15Colorado~10K1.04×
16North Carolina~20K1.02×
17Alabama~9K1.02×
18Florida~40K1.01×
19Illinois~20K1.01×
20Tennessee~10K1.01×
21Oregon~7K1.01×
22Nebraska~3K1.01×
23Idaho~3K1.01×
24Alaska~1K1.01×
25North Dakota~1K1.00×
26Georgia~20K0.99×
27Virginia~10K0.99×
28Missouri~9K0.97×
29West Virginia~3K0.95×
30Pennsylvania~20K0.94×
31South Carolina~9K0.94×
32Iowa~5K0.94×
33Michigan~10K0.93×
34Wisconsin~8K0.93×
35Mississippi~5K0.93×
36Ohio~20K0.92×
37New Jersey~10K0.92×
38Maryland~9K0.90×
39New York~30K0.89×
40Massachusetts~10K0.89×
41Minnesota~8K0.89×
42Connecticut~5K0.89×
43Montana~1K0.86×
44Hawaii~2K0.84×
45Maine~2K0.81×
46Rhode Island~2K0.80×
47Delaware~1K0.80×
48Vermont<1K0.78×
49New Hampshire~2K0.77×
50Washington, District of Columbia~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Pugs, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pugs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pugs audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals48.01×
02HamsterPets & Animals28.85×
03Cultural tourismTravel & Leisure27.16×
04Pet CarePets & Animals27.16×
05Bath saltsHome & Garden14.33×
06CarcareCars & Mobility13.65×
07International educationBusiness & Career13.29×
08Pet sittingPets & Animals10.39×
09Dog trainingPets & Animals9.18×
10PetSmartShopping8.10×
11Disneyland ParisTravel & Leisure7.27×
12Pet storePets & Animals4.80×
13Web serverTechnology & Electronics4.75×
14LivemusicMusic & Radio3.78×
15SupermanMovies & TV3.51×
16Musical theatreMovies & TV2.68×
17Pet foodPets & Animals2.67×
18Trader Joe'sShopping2.63×
19Do it yourself (DIY)Home & Garden2.36×
20DogsPets & Animals2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pugs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pugs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY6.84×
IndulgenceJOY2.39×
Community OrientationOPEN2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pugs audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.79×
Convenience OrientationPREMIUM0.83×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pugs have in United States?

Pugs has an estimated audience of 602,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pugs fans?

67.6% of Pugs fans are female, 32.4% are male, with an average age of 31.9 years.

03

Which brands do Pugs fans like most?

Pugs fans show strongest brand affinity for Dog agility (48.01×), Pet sitting (10.39×), and Carcare (13.65×) over the country average.

04

Where do Pugs fans live in United States?

Pugs fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pugs fans also like?

Beyond Pugs itself, the audience over-indexes on Pet sitting (10.39×), Carcare (13.65×), Hamster (28.85×), and Superman (3.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pugs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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