Pugs Audience in United States

Pugs logo

Pugs has an estimated audience of 602,499 people in United States. 67.6% are female, 32.4% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Voter registration, Product design, Dog breed, Electrolyte, Staycation.

The average Pugs fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Voter registration, Product design, Dog breed, with strongest over-indexing on Voter registration (13.07× the country average). Demographically, the Pugs audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pugs fans

Demographic split for Pugs audience in United States
MetricValue
Female67.6%
Male32.4%
Average age31.9
Estimated audience size602,499

Audience persona

The typical Pugs fan in United States is more female, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Pugs in United States
RegionReachAffinity
California96,4861.46×
Texas78,5641.52×
Florida45,6591.12×
New York32,0220.95×
Illinois20,9791.05×
Georgia19,4901.05×
Pennsylvania19,2030.95×
North Carolina19,0561.05×
Arizona18,3791.49×
Ohio16,5490.89×
Michigan15,4440.98×
Virginia15,0871.03×
New Jersey14,2620.93×
Washington13,5131.12×
Tennessee12,9751.07×
Indiana11,7361.07×
Massachusetts11,0830.93×
Colorado10,0751.06×
Maryland9,6800.93×
Missouri9,4430.97×
Alabama8,9831.07×
South Carolina8,5880.95×
Wisconsin8,3560.92×
Louisiana8,3491.07×
Kentucky8,3471.1×
Minnesota7,8430.91×
Nevada7,6141.31×
Oklahoma7,5931.13×
Oregon6,9111×
Utah6,1911.15×
Arkansas5,5341.11×
Connecticut5,3330.88×
Kansas5,1041.08×
Iowa4,7620.96×
Mississippi4,6020.93×
New Mexico4,1271.37×
Nebraska3,0191×
Idaho2,9770.99×
West Virginia2,4750.88×
Hawaii2,0720.8×
New Hampshire1,7490.74×
Maine1,7300.8×
Rhode Island1,5570.81×
Washington, District of Columbia1,4510.8×
Delaware1,2890.78×
Montana1,2520.75×
Alaska1,1950.93×
South Dakota1,1730.84×
North Dakota1,1070.89×
Vermont7180.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pugs audience
BrandAffinityCategory
Voter registration13.07×Politics & Society
Product design4.08×Business & Career
Dog breed1.95×Pets & Animals
Electrolyte6.46×Health
Staycation4.5×Home & Garden
Natural rubber2.33×Cars & Mobility
Nationality2.24×Politics & Society
Combat sport1.68×Sports
Collectable1.55×Kids & Family
UK garage4.5×Music & Radio
Bank account1.99×Business & Career
Nebraska2.13×Travel & Leisure
JDSU2.22×Business & Career
Nebraska Cornhuskers football2.5×Sports
Halsey, Oregon5.66×Travel & Leisure
Home staging3.19×Home & Garden
Queens College, City University of New York4.38×Business & Career
Historic site2.54×Arts & Culture
Jesse Plemons2×Movies & TV
Elsword9.44×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pugs audience
TraitClusterScore
Pet OwnershipJOY5.51
LGBTQ+ IdentityOPEN2.71
Community OrientationOPEN1.95
Design AffinityPREMIUM1.88
IndulgenceJOY1.71
Luxury OrientationPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Pugs
CountryShare
United States20.5%
Japan9.6%
Colombia9.3%

See Pugs audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pugs have in United States?

Pugs has an estimated audience of 602,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Pugs fans?

67.6% of Pugs fans are female, 32.4% are male, with an average age of 31.9 years.

Which brands do Pugs fans like most?

Pugs fans show strongest brand affinity for Voter registration (13.07×), Product design (4.08×), and Dog breed (1.95×) over the country average.

Where do Pugs fans live in United States?

Pugs fans in United States are most concentrated in California (reach 96,486), Texas (reach 78,564), and Florida (reach 45,659). These three regions account for the largest share of the active audience.

What other brands do Pugs fans also like?

Beyond Pugs itself, the audience over-indexes on Product design (4.08×), Dog breed (1.95×), Electrolyte (6.46×), and Staycation (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pugs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.