Pet Care Audience in United States

Pet Care has an estimated audience of 609,566 people in United States. 52.2% are female, 47.8% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Dog agility, Pet insurance, Deutsche Eishockey Liga, Planet Fitness.

The average Pet Care fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Dog agility, Pet insurance, with strongest over-indexing on PSV Eindhoven (124× the country average). Demographically, the Pet Care audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Charity

Demographics of Pet Care fans

Demographic split for Pet Care audience in United States
MetricValue
Female52.2%
Male47.8%
Average age30.4
Estimated audience size609,566

Audience persona

The typical Pet Care fan in United States is balanced, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Pet Care in United States
RegionReachAffinity
California65,9540.98×
Texas58,2991.11×
Florida42,7151.04×
New York30,7710.9×
Indiana22,3262×
Virginia21,8421.47×
Washington21,0991.73×
Illinois20,2381×
Ohio19,1921.02×
Michigan18,5711.17×
North Carolina17,6540.96×
Georgia17,2280.92×
Pennsylvania15,4940.75×
Louisiana14,1851.8×
Oregon14,0742.01×
Tennessee12,5791.03×
New Jersey12,3110.79×
South Carolina10,9501.19×
Connecticut10,5811.73×
Arizona9,5720.77×
Colorado9,4170.98×
Massachusetts8,7890.73×
Maryland8,2750.79×
Wisconsin8,0950.88×
Alabama8,0260.94×
Kentucky7,3750.96×
Missouri6,8990.7×
Utah6,7491.24×
Arkansas6,7091.34×
Minnesota6,1720.71×
Oklahoma5,6300.83×
Delaware4,6262.75×
Nebraska4,3161.41×
Nevada4,2210.72×
Kansas4,0890.85×
Mississippi3,2620.65×
New Mexico3,0801.01×
Iowa2,8470.57×
Idaho2,1800.71×
Washington, District of Columbia1,9741.08×
West Virginia1,6970.6×
South Dakota1,6161.15×
Maine1,5550.71×
New Hampshire1,5200.63×
Hawaii1,4320.55×
Rhode Island1,0270.53×
Montana8020.47×
Alaska7360.56×
Vermont6350.59×
North Dakota5860.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet Care audience
BrandAffinityCategory
PSV Eindhoven124×Sports
Dog agility27.8×Pets & Animals
Pet insurance26.5×Pets & Animals
Deutsche Eishockey Liga40.25×Sports
Planet Fitness4.13×Sports
Pet sitting7.11×Pets & Animals
Alan Tudyk15.45×Movies & TV
Diaper bag5.24×Kids & Family
Back to the Future11.11×Movies & TV
Bass guitar3.5×Music & Radio
Feyenoord29.46×Sports
FC Bayern Munich4×Sports
Luxury Travel7.26×Travel & Leisure
Family car6×Cars & Mobility
Onitsuka Tiger12.04×Fashion & Accessoires
Cane Corso5.92×Food & Beverages
Violin3.81×Music & Radio
Google Earth5.27×Internet & Social Media
Metaphysics2.98×Business & Career
Hiking trails4.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet Care audience
TraitClusterScore
Luxury OrientationPREMIUM3.04
Family OrientationCONSERVATISM1.89
LGBTQ+ IdentityOPEN1.83
Pet OwnershipJOY1.61
Design AffinityPREMIUM1.44
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Pet Care
CountryShare
United States29.9%
Japan7.9%
Canada7.2%

See Pet Care audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Pet Care have in United States?

Pet Care has an estimated audience of 609,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Pet Care fans?

52.2% of Pet Care fans are female, 47.8% are male, with an average age of 30.4 years.

Which brands do Pet Care fans like most?

Pet Care fans show strongest brand affinity for PSV Eindhoven (124×), Dog agility (27.8×), and Pet insurance (26.5×) over the country average.

Where do Pet Care fans live in United States?

Pet Care fans in United States are most concentrated in California (reach 65,954), Texas (reach 58,299), and Florida (reach 42,715). These three regions account for the largest share of the active audience.

What other brands do Pet Care fans also like?

Beyond Pet Care itself, the audience over-indexes on Dog agility (27.8×), Pet insurance (26.5×), Deutsche Eishockey Liga (40.25×), and Planet Fitness (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.