Rascasse Audience Intelligence

Pet Care Audience in United States

A data profile of the people who buy, follow and care about Pet Care in United States — modelled from more than twelve digital signal sources. Pet Care has an estimated audience of 609,566 people in United States.

#10574among Topic in United States#479in Pets & Animals

The average Pet Care fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Agricultural engineering, Indoor air quality, Nordstrom rack, with strongest over-indexing on Agricultural engineering (30.67× the country average).

Demographically, the Pet Care audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet Care fan in United States is balanced, around 30.4 years old, with strong Quality Awareness tendencies and a notable affinity for Agricultural engineering.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet Care profile in United States.

Audience size
610K
in United States
Gender
52.2%♀
47.8% male
Age
30.4
average years
Country rank
#32500
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet Care fans

52.2% are female, 47.8% are male, average age 30.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Pet Care audience in United States
MetricValue
Female52.2%
Male47.8%
Average age30.4
Estimated audience size609,566
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Pet Care audience in United States
Age bracketShare%
16-1948%
20-2918%
30-3913%
40-4912%
50+9%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Pet Care audience comes from United States.

Worldwide audience distribution share by country for Pet Care
CountryShare
United States29.8%
Japan7.9%
Canada7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet Care audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet Care fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K2.07×
02Indiana~20K1.86×
03Oregon~10K1.63×
04Louisiana~10K1.59×
05Michigan~20K1.48×
06Washington~20K1.41×
07Connecticut~9K1.41×
08Virginia~20K1.34×
09Arkansas~6K1.26×
10Nebraska~4K1.26×
11Wyoming~1K1.16×
12Texas~60K1.15×
13South Carolina~10K1.14×
14Arizona~10K1.12×
15Florida~40K1.08×
16Utah~6K1.08×
17Alabama~9K1.07×
18South Dakota~1K1.04×
19Tennessee~10K1.03×
20California~70K1.02×
21Nevada~6K1.00×
22Kentucky~7K0.98×
23New Mexico~3K0.98×
24Colorado~9K0.97×
25Ohio~20K0.96×
26Kansas~5K0.96×
27Washington, District of Columbia~2K0.96×
28North Carolina~20K0.94×
29Georgia~20K0.92×
30Illinois~20K0.91×
31Maryland~10K0.91×
32West Virginia~3K0.91×
33Alaska~1K0.91×
34New York~30K0.90×
35North Dakota~1K0.89×
36Idaho~3K0.87×
37Maine~2K0.87×
38Oklahoma~6K0.86×
39Mississippi~4K0.85×
40Wisconsin~8K0.84×
41New Hampshire~2K0.84×
42Montana~1K0.84×
43Rhode Island~2K0.83×
44New Jersey~10K0.82×
45Missouri~8K0.81×
46Iowa~4K0.81×
47Hawaii~2K0.79×
48Pennsylvania~20K0.77×
49Minnesota~7K0.75×
50Massachusetts~9K0.72×
Fig. 06

Affinity by region

Affinity by region — Pet Care, United States
0.72×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet Care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet Care audience
#·InterestCategoryAffinity×
01Agricultural engineeringBusiness & Career30.67×
02Indoor air qualityHome & Garden29.95×
03Alamo Rent a CarCars & Mobility16.24×
04Air purifierHome & Garden14.41×
05Dog agilityPets & Animals12.59×
06National Car RentalCars & Mobility12.20×
07BB creamBeauty & Wellness11.71×
08Pakistani clothingFashion & Accessoires11.68×
09Siamese catPets & Animals11.03×
10LabradorPets & Animals10.77×
11Hair dryerBeauty & Wellness10.00×
12AritziaFashion & Accessoires9.17×
13Border ColliePets & Animals8.67×
14Australian ShepherdPets & Animals8.00×
15Fast fashionFashion & Accessoires7.97×
16Plant nurseryHome & Garden7.89×
17Nordstrom rackFashion & Accessoires7.46×
18Persian catPets & Animals7.12×
19AnthropologieShopping5.42×
20MarshallsFashion & Accessoires3.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet Care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet Care audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.37×
Design AffinityPREMIUM3.23×
IndulgenceJOY2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet Care audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
SpiritualityBALANCE0.75×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet Care have in United States?

Pet Care has an estimated audience of 609,566 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pet Care fans?

52.2% of Pet Care fans are female, 47.8% are male, with an average age of 30.4 years.

03

Which brands do Pet Care fans like most?

Pet Care fans show strongest brand affinity for Agricultural engineering (30.67×), Indoor air quality (29.95×), and Nordstrom rack (7.46×) over the country average.

04

Where do Pet Care fans live in United States?

Pet Care fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pet Care fans also like?

Beyond Pet Care itself, the audience over-indexes on Indoor air quality (29.95×), Nordstrom rack (7.46×), Hair dryer (10×), and Siamese cat (11.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pet Care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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