Domestic rabbit Audience in United States

Domestic rabbit logo

Domestic rabbit has an estimated audience of 809,100 people in United States. 56.5% are female, 43.5% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Hibachi, Goop, Product design, UK garage.

The average Domestic rabbit fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Hibachi, Goop, with strongest over-indexing on Staycation (33.96× the country average). Demographically, the Domestic rabbit audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Domestic rabbit fans

Demographic split for Domestic rabbit audience in United States
MetricValue
Female56.5%
Male43.5%
Average age40.6
Estimated audience size809,100

Audience persona

The typical Domestic rabbit fan in United States is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Domestic rabbit in United States
RegionReachAffinity
California73,5000.83×
Texas66,9360.96×
Florida45,3130.83×
New York36,7040.81×
Pennsylvania27,2421×
Illinois25,8290.96×
Virginia21,8941.11×
North Carolina20,9820.86×
Ohio20,5850.83×
Washington20,3941.26×
Georgia20,3460.82×
Michigan19,5610.92×
Kentucky18,6891.84×
Missouri18,2661.4×
New Jersey17,9220.87×
Tennessee17,5821.08×
Indiana16,6711.13×
Arizona14,7220.89×
Massachusetts14,0650.88×
Kansas12,6261.98×
Maryland12,3070.88×
Colorado10,7670.84×
Wisconsin10,6550.88×
Minnesota10,6230.92×
Oklahoma10,5501.17×
Alabama10,0500.89×
Louisiana9,6190.92×
Oregon9,3571.01×
South Carolina8,6420.71×
Connecticut7,0480.87×
Utah6,4390.89×
Arkansas6,2760.94×
Iowa6,2330.94×
Nevada5,8330.75×
Mississippi5,5200.83×
Idaho4,8811.2×
West Virginia4,5571.21×
Nebraska4,2651.05×
New Hampshire2,8530.9×
New Mexico2,6330.65×
Hawaii2,5730.74×
Montana2,5371.13×
Rhode Island2,4650.96×
Alaska2,3811.38×
South Dakota2,1911.17×
Maine2,0290.7×
North Dakota1,9811.19×
Delaware1,8180.81×
Wyoming1,7691.48×
Vermont1,7121.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Domestic rabbit audience
BrandAffinityCategory
Staycation33.96×Home & Garden
Hibachi14.82×Food & Beverages
Goop9.69×Internet & Social Media
Product design3.44×Business & Career
UK garage8.82×Music & Radio
Google Home10.28×Technology & Electronics
Collectable2.44×Kids & Family
Governor of Michigan10.78×Politics & Society
headspace11.48×Health
Stamp collecting5.59×Home & Garden
Combat sport1.81×Sports
Nebraska Cornhuskers football3.98×Sports
Wok7.04×Food & Beverages
Grace Slick8.96×Music & Radio
Vocal harmony4.58×Music & Radio
Grinch4.03×Movies & TV
Cherish (group)10.83×Music & Radio
Isometric exercise8.42×Sports
Kikar HaShabbat14.91×News
Kento Yamazaki9.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Domestic rabbit audience
TraitClusterScore
Pet OwnershipJOY3.58
Community OrientationOPEN2.38
LGBTQ+ IdentityOPEN2.22
Risk AppetiteTHRILL1.86
PatriotismCONSERVATISM1.62
ExtroversionTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Domestic rabbit
CountryShare
United States28.7%
Japan9.7%
United Kingdom9.4%

See Domestic rabbit audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Domestic rabbit have in United States?

Domestic rabbit has an estimated audience of 809,100 people in United States, concentrated in California and Texas.

What is the gender split and age of Domestic rabbit fans?

56.5% of Domestic rabbit fans are female, 43.5% are male, with an average age of 40.6 years.

Which brands do Domestic rabbit fans like most?

Domestic rabbit fans show strongest brand affinity for Staycation (33.96×), Hibachi (14.82×), and Goop (9.69×) over the country average.

Where do Domestic rabbit fans live in United States?

Domestic rabbit fans in United States are most concentrated in California (reach 73,500), Texas (reach 66,936), and Florida (reach 45,313). These three regions account for the largest share of the active audience.

What other brands do Domestic rabbit fans also like?

Beyond Domestic rabbit itself, the audience over-indexes on Hibachi (14.82×), Goop (9.69×), Product design (3.44×), and UK garage (8.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Domestic rabbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.