Rascasse Audience Intelligence

Border Terrier Audience in United States

A data profile of the people who buy, follow and care about Border Terrier in United States — modelled from more than twelve digital signal sources. Border Terrier has an estimated audience of 362,297 people in United States.

#71among Dog breed in United States#12718among Topic in United States#614in Pets & Animals

The average Border Terrier fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hamster, IKEA, Dog grooming, with strongest over-indexing on Hamster (31.34× the country average).

Demographically, the Border Terrier audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Border Terrier fan in United States is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Hamster.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Border Terrier profile in United States.

Audience size
362K
in United States
Gender
82.5%♀
17.5% male
Age
38.9
average years
Country rank
#43823
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Border Terrier fans

82.5% are female, 17.5% are male, average age 38.9.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Border Terrier audience in United States
MetricValue
Female82.5%
Male17.5%
Average age38.9
Estimated audience size362,297
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Border Terrier audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3915%
40-4920%
50+23%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Border Terrier audience comes from United States.

Worldwide audience distribution share by country for Border Terrier
CountryShare
United States20.3%
France11.0%
United Kingdom10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Border Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Border Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Montana~1K1.48×
02Oregon~6K1.47×
03Maine~2K1.43×
04Alaska~1K1.38×
05Washington~10K1.37×
06New Mexico~2K1.36×
07Vermont<1K1.36×
08Colorado~8K1.33×
09New Hampshire~2K1.26×
10Idaho~2K1.23×
11Arizona~9K1.22×
12California~40K1.12×
13Kentucky~5K1.04×
14Massachusetts~7K1.03×
15Nevada~4K1.03×
16Connecticut~4K1.01×
17North Carolina~10K1.00×
18Oklahoma~4K1.00×
19Utah~3K1.00×
20Wisconsin~5K0.95×
21Minnesota~5K0.95×
22Virginia~8K0.94×
23Tennessee~7K0.94×
24Rhode Island~1K0.94×
25Washington, District of Columbia~1K0.94×
26Missouri~5K0.93×
27Kansas~3K0.93×
28Michigan~9K0.92×
29Texas~30K0.91×
30Arkansas~3K0.91×
31Nebraska~2K0.91×
32New York~20K0.89×
33West Virginia~1K0.89×
34South Carolina~5K0.88×
35Alabama~4K0.87×
36Indiana~6K0.86×
37Iowa~3K0.85×
38Pennsylvania~10K0.83×
39Florida~20K0.82×
40Georgia~9K0.82×
41Delaware<1K0.82×
42Illinois~10K0.81×
43Maryland~5K0.81×
44South Dakota<1K0.81×
45North Dakota<1K0.81×
46Ohio~9K0.80×
47Louisiana~4K0.80×
48Hawaii~1K0.80×
49Mississippi~2K0.76×
50New Jersey~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Border Terrier, United States
0.73×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Border Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Border Terrier audience
#·InterestCategoryAffinity×
01HamsterPets & Animals31.34×
02FIS Alpine Ski World CupSports17.06×
03Dog groomingPets & Animals9.41×
04Dog trainingPets & Animals7.63×
05HuntingSports4.60×
06IKEAHome & Garden4.28×
07NordstromShopping3.50×
08EtsyFashion & Accessoires3.26×
09Pet foodPets & Animals2.80×
10VeganismFood & Beverages2.75×
11WineFood & Beverages2.41×
12Beauty salonsBeauty & Wellness2.41×
13BeerFood & Beverages2.24×
14Home improvementHome & Garden2.23×
15FurnitureHome & Garden2.23×
16CoffeeFood & Beverages2.22×
17Alcoholic beveragesFood & Beverages2.17×
18CouponsShopping2.15×
19CookingFood & Beverages2.07×
20RecipesFood & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Border Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Border Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.29×
IndulgenceJOY1.76×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Border Terrier audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
SpiritualityBALANCE0.87×
Urban LifestyleOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Border Terrier have in United States?

Border Terrier has an estimated audience of 362,297 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Border Terrier fans?

82.5% of Border Terrier fans are female, 17.5% are male, with an average age of 38.9 years.

03

Which brands do Border Terrier fans like most?

Border Terrier fans show strongest brand affinity for Hamster (31.34×), IKEA (4.28×), and Dog grooming (9.41×) over the country average.

04

Where do Border Terrier fans live in United States?

Border Terrier fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Border Terrier fans also like?

Beyond Border Terrier itself, the audience over-indexes on IKEA (4.28×), Dog grooming (9.41×), FIS Alpine Ski World Cup (17.06×), and Nordstrom (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Border Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Border Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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