Border Terrier Audience in United States

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Border Terrier has an estimated audience of 362,297 people in United States. 82.5% are female, 17.5% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Staycation, edureka, Certified diabetes educator, Elsword.

The average Border Terrier fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Staycation, edureka, with strongest over-indexing on Dog breed (2.98× the country average). Demographically, the Border Terrier audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Border Terrier fans

Demographic split for Border Terrier audience in United States
MetricValue
Female82.5%
Male17.5%
Average age38.9
Estimated audience size362,297

Audience persona

The typical Border Terrier fan in United States is more female, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Border Terrier in United States
RegionReachAffinity
California48,0961.21×
Texas30,2420.97×
Florida21,2120.86×
New York18,5310.92×
North Carolina11,2851.04×
Pennsylvania10,6710.87×
Washington10,4071.43×
Illinois10,1550.84×
Georgia9,5470.86×
Arizona9,2991.26×
Ohio9,2560.83×
Michigan9,0500.96×
Virginia8,7400.99×
Colorado8,0301.41×
Massachusetts7,9601.12×
Tennessee7,0480.97×
New Jersey6,8800.75×
Oregon6,3781.54×
Indiana5,7050.86×
Missouri5,6930.97×
Wisconsin5,1280.94×
Maryland5,0970.82×
Minnesota5,0500.97×
South Carolina4,8970.9×
Alabama4,4800.89×
Kentucky4,4680.98×
Oklahoma3,9910.99×
Connecticut3,7511.03×
Nevada3,6681.05×
Louisiana3,5850.77×
Utah3,1340.97×
Arkansas2,8130.94×
Kansas2,6290.92×
New Mexico2,5791.42×
Iowa2,5580.86×
Idaho2,2181.22×
Maine1,8531.43×
Mississippi1,8490.62×
New Hampshire1,8201.27×
Nebraska1,4750.81×
Montana1,4451.44×
West Virginia1,3330.79×
Hawaii1,1990.77×
Washington, District of Columbia1,0901×
Rhode Island1,0810.94×
Alaska1,0021.29×
Vermont8771.38×
Delaware7430.74×
South Dakota5310.63×
North Dakota4950.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Border Terrier audience
BrandAffinityCategory
Dog breed2.98×Pets & Animals
Staycation4.53×Home & Garden
edureka43.7×Business & Career
Certified diabetes educator15.64×Business & Career
Elsword17.85×Games
Natural rubber2.26×Cars & Mobility
Product design2.13×Business & Career
Collectable1.68×Kids & Family
JDSU2.59×Business & Career
Home equity1.62×Home & Garden
Home staging3.33×Home & Garden
Nebraska Cornhuskers football1.92×Sports
UK garage2.8×Music & Radio
Jesse Plemons1.64×Movies & TV
English literature3.1×Literature
EntirelyPets13.42×Shopping
Stamp collecting2.08×Home & Garden
Vocal harmony1.93×Music & Radio
Historic site1.77×Arts & Culture
Goop2.2×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Border Terrier audience
TraitClusterScore
Pet OwnershipJOY2.04
Design AffinityPREMIUM1.73
Early Adopter MentalityPOWER1.44
Luxury OrientationPREMIUM1.28
Healthy LifestyleBALANCE1.24
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Border Terrier
CountryShare
United States20.6%
France11.0%
United Kingdom10.6%

See Border Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Border Terrier have in United States?

Border Terrier has an estimated audience of 362,297 people in United States, concentrated in California and Texas.

What is the gender split and age of Border Terrier fans?

82.5% of Border Terrier fans are female, 17.5% are male, with an average age of 38.9 years.

Which brands do Border Terrier fans like most?

Border Terrier fans show strongest brand affinity for Dog breed (2.98×), Staycation (4.53×), and edureka (43.7×) over the country average.

Where do Border Terrier fans live in United States?

Border Terrier fans in United States are most concentrated in California (reach 48,096), Texas (reach 30,242), and Florida (reach 21,212). These three regions account for the largest share of the active audience.

What other brands do Border Terrier fans also like?

Beyond Border Terrier itself, the audience over-indexes on Staycation (4.53×), edureka (43.7×), Certified diabetes educator (15.64×), and Elsword (17.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Border Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.