Rascasse Audience Intelligence

Hunting Audience in United States

A data profile of the people who buy, follow and care about Hunting in United States — modelled from more than twelve digital signal sources. Hunting has an estimated audience of 21,488,006 people in United States.

#25among Sport in United States#1026among Topic in United States#104in Sports

The average Hunting fan in United States is 43.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Pennsylvania.

Top brand affinities include Nancy Mace, Turkey hunting, Maltese (dog), with strongest over-indexing on Nancy Mace (2.29× the country average).

Demographically, the Hunting audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hunting fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Nancy Mace.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hunting profile in United States.

Audience size
21.5M
in United States
Gender
41.1%♀
58.9% male
Age
43.6
average years
Country rank
#1497
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hunting fans

41.1% are female, 58.9% are male, average age 43.6.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Hunting audience in United States
MetricValue
Female41.1%
Male58.9%
Average age43.6
Estimated audience size21,488,006
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Hunting audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Hunting audience comes from United States.

Worldwide audience distribution share by country for Hunting
CountryShare
United States26.7%
Japan4.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

Hunting fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K2.30×
02Wyoming~70K2.17×
03North Dakota~90K2.02×
04South Dakota~90K1.78×
05Idaho~200K1.70×
06West Virginia~200K1.61×
07Wisconsin~500K1.55×
08Minnesota~400K1.42×
09Michigan~800K1.38×
10Arkansas~200K1.33×
11Mississippi~200K1.33×
12Maine~100K1.24×
13Vermont~50K1.24×
14Pennsylvania~900K1.19×
15Ohio~800K1.19×
16Louisiana~300K1.17×
17Kentucky~300K1.09×
18Nebraska~100K1.09×
19Missouri~400K1.06×
20Utah~200K1.05×
21Iowa~200K1.05×
22Alabama~300K1.02×
23Alaska~50K1.02×
24Kansas~200K1.00×
25Oklahoma~200K0.99×
26Indiana~400K0.96×
27New Mexico~100K0.90×
28South Carolina~300K0.88×
29Oregon~200K0.83×
30Tennessee~300K0.81×
31Texas~1.5M0.80×
32North Carolina~500K0.77×
33New Hampshire~60K0.75×
34Virginia~400K0.72×
35Hawaii~70K0.72×
36Colorado~200K0.71×
37Delaware~40K0.70×
38Georgia~500K0.68×
39Washington~300K0.67×
40Illinois~400K0.62×
41Rhode Island~40K0.61×
42Arizona~300K0.60×
43New York~700K0.55×
44Maryland~200K0.52×
45Nevada~100K0.52×
46Florida~700K0.48×
47California~1M0.47×
48Connecticut~100K0.47×
49New Jersey~200K0.41×
50Massachusetts~200K0.41×
Fig. 06

Affinity by region

Affinity by region — Hunting, United States
0.41×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hunting audience
#·InterestCategoryAffinity×
01Maltese (dog)Pets & Animals2.52×
02Turkey huntingSports2.40×
03Nancy MacePolitics & Society2.29×
04Trophy huntingSports2.05×
05Google NewsNews2.04×
06Duck huntingSports2.02×
07Fox huntingSports1.93×
08Dick CheneyPolitics & Society1.84×
09Homo sapiensKids & Family1.81×
10Kristi NoemPolitics & Society1.81×
11Shooting sportSports1.80×
12DeerPets & Animals1.80×
13Freight transportCars & Mobility1.62×
14Power toolHome & Garden1.59×
15MenardsHome & Garden1.57×
16CanadaTravel & Leisure1.56×
17BoatingTravel & Leisure1.56×
18FishingSports1.56×
19Savannah GuthrieMovies & TV1.55×
20ArkansasTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hunting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.21×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hunting audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
Urban LifestyleOPEN0.93×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hunting have in United States?

Hunting has an estimated audience of 21,488,006 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hunting fans?

41.1% of Hunting fans are female, 58.9% are male, with an average age of 43.6 years.

03

Which brands do Hunting fans like most?

Hunting fans show strongest brand affinity for Nancy Mace (2.29×), Turkey hunting (2.4×), and Maltese (dog) (2.52×) over the country average.

04

Where do Hunting fans live in United States?

Hunting fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Pennsylvania (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Hunting fans also like?

Beyond Hunting itself, the audience over-indexes on Turkey hunting (2.4×), Maltese (dog) (2.52×), Google News (2.04×), and Freight transport (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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