Hunting Audience in United States

Demographics of Hunting fans

Audience persona

The typical Hunting fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Turkey hunting.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Hunting audiences in other countries

• Hunting — Germany
• Hunting — United Kingdom
• Hunting — France
• Hunting — Italy
• Hunting — Spain
• Hunting — Brazil
• Hunting — Japan
• Hunting — South Korea
• Hunting — India

More Sport audiences in United States

• Basketball (99,239,903)
• American football (87,634,722)
• Soccer (85,044,017)
• Baseball (83,133,306)
• Golf (73,003,125)

Frequently asked questions

How many fans does Hunting have in United States?

Hunting has an estimated audience of 21,488,006 people in United States, concentrated in Texas and California.

What is the gender split and age of Hunting fans?

41.1% of Hunting fans are female, 58.9% are male, with an average age of 43.6 years.

Which brands do Hunting fans like most?

Hunting fans show strongest brand affinity for Turkey hunting (2.4×), Maltese (dog) (2.52×), and Google News (2.04×) over the country average.

Where do Hunting fans live in United States?

Hunting fans in United States are most concentrated in Texas (reach 1,715,126), California (reach 1,261,668), and Ohio (reach 876,644). These three regions account for the largest share of the active audience.

What other brands do Hunting fans also like?

Beyond Hunting itself, the audience over-indexes on Maltese (dog) (2.52×), Google News (2.04×), Freight transport (1.62×), and Trophy hunting (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.