A data profile of the people who buy, follow and care about Hunting in United Kingdom — modelled from more than twelve digital signal sources. Hunting has an estimated audience of 3,621,458 people in United Kingdom.
The average Hunting fan in United Kingdom is 45.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Toolstation, Companies House, Horse of the Year Show, with strongest over-indexing on Toolstation (1.57× the country average).
Demographically, the Hunting audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hunting fan in United Kingdom is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Toolstation.
The key figures that characterise the Hunting profile in United Kingdom.
48.8% are female, 51.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 45.3 |
| Estimated audience size | 3,621,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Hunting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.7% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
Where the Hunting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.82× | |
| 02 | South West | ~400K | 1.23× | |
| 03 | East Midlands | ~300K | 1.21× | |
| 04 | North West | ~500K | 1.19× | |
| 05 | East of England | ~400K | 1.10× | |
| 06 | South East | ~500K | 1.00× | |
| 07 | North East | ~100K | 0.94× | |
| 08 | Northern Ireland | ~100K | 0.86× | |
| 09 | Greater London | ~400K | 0.80× | |
| 10 | Yorkshire and the Humber | ~200K | 0.79× | |
| 11 | West Midlands | ~100K | 0.72× | |
| 12 | Wales | ~100K | 0.68× | |
| 13 | Scotland | ~200K | 0.67× |
The strongest cross-interests of the Hunting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trophy hunting | Sports | 2.70× | ||
| 02 | Equine therapy | Health | 2.68× | ||
| 03 | Horse of the Year Show | Sports | 2.65× | ||
| 04 | Turkey hunting | Sports | 2.38× | ||
| 05 | Fox hunting | Sports | 2.27× | ||
| 06 | Great Dane | Pets & Animals | 2.13× | ||
| 07 | Seven Sisters | Music & Radio | 2.10× | ||
| 08 | Pomeranian (dog) | Pets & Animals | 2.07× | ||
| 09 | Maltese (dog) | Pets & Animals | 2.06× | ||
| 10 | Miniature Schnauzer | Pets & Animals | 2.03× | ||
| 11 | Shelter Dogs | Pets & Animals | 1.99× | ||
| 12 | Dog breeding | Pets & Animals | 1.98× | ||
| 13 | Horse training | Pets & Animals | 1.87× | ||
| 14 | Mountain Warehouse | Fashion & Accessoires | 1.66× | ||
| 15 | Dog health | Pets & Animals | 1.64× | ||
| 16 | Euro Car Parts | Cars & Mobility | 1.62× | ||
| 17 | Peacemaker | Movies & TV | 1.59× | ||
| 18 | Toolstation | Home & Garden | 1.57× | ||
| 19 | Sustainable energy | Home & Garden | 1.54× | ||
| 20 | Companies House | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Pet Ownership | JOY | 1.36× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.92× | |
| Career Orientation | POWER | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Hunting has an estimated audience of 3,621,458 people in United Kingdom, concentrated in England and South East.
48.8% of Hunting fans are female, 51.2% are male, with an average age of 45.3 years.
Hunting fans show strongest brand affinity for Toolstation (1.57×), Companies House (1.53×), and Horse of the Year Show (2.65×) over the country average.
Hunting fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hunting itself, the audience over-indexes on Companies House (1.53×), Horse of the Year Show (2.65×), Pomeranian (dog) (2.07×), and Maltese (dog) (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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