Rat Audience in Germany
Rat has an estimated audience of 409,606 people in Germany. 49.5% are female, 50.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Dog breed, Women's empowerment, Artistic inspiration, Goes, Collectable.
The average Rat fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Dog breed, Women's empowerment, Artistic inspiration, with strongest over-indexing on Dog breed (3.12× the country average). Demographically, the Rat audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Rat fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 40.0 |
| Estimated audience size | 409,606 |
Audience persona
The typical Rat fan in Germany is balanced, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,073 | 1.08× |
| Niedersachsen | 50,933 | 1.28× |
| Bayern | 47,538 | 0.72× |
| Baden-Württemberg | 46,041 | 0.82× |
| Rheinland-Pfalz | 25,696 | 1.25× |
| Hessen | 25,018 | 0.8× |
| Schleswig-Holstein | 18,372 | 1.25× |
| Sachsen | 18,191 | 0.91× |
| Brandenburg | 16,575 | 1.3× |
| Berlin | 13,013 | 0.71× |
| Sachsen-Anhalt | 10,934 | 1.03× |
| Thüringen | 8,655 | 0.83× |
| Hamburg | 7,882 | 0.85× |
| Mecklenburg-Vorpommern | 7,732 | 0.99× |
| Saarland | 7,335 | 1.46× |
| Bremen | 2,485 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.12× | Pets & Animals |
| Women's empowerment | 11.84× | Politics & Society |
| Artistic inspiration | 3.4× | Arts & Culture |
| Goes | 1.73× | Travel & Leisure |
| Collectable | 1.6× | Kids & Family |
| Snow White (Fables) | 1.85× | Literature |
| Icon (magazine) | 1.69× | Arts & Culture |
| Picnic | 2.3× | Kids & Family |
| Ireen Sheer | 1.67× | Music & Radio |
| Information sensitivity | 3.09× | Technology & Electronics |
| Esra Erol | 3.18× | Movies & TV |
| Kodi (software) | 1.61× | Technology & Electronics |
| Hawesko | 2.01× | Food & Beverages |
| Building insulation | 2.23× | Home & Garden |
| Emperor Entertainment Group | 1.92× | Business & Career |
| Cancoillotte | 2.78× | Food & Beverages |
| Alaska | 1.77× | Travel & Leisure |
| Mülheim | 1.72× | Travel & Leisure |
| Headhunters (film) | 2.28× | Movies & TV |
| Chanticleer (ensemble) | 13.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Pet Ownership | JOY | 1.54 |
| Convenience Orientation | PREMIUM | 1.18 |
| Indulgence | JOY | 1.13 |
| Healthy Lifestyle | BALANCE | 1.12 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Taiwan | 8.1% |
| Thailand | 6.6% |
See Rat audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rat have in Germany?
Rat has an estimated audience of 409,606 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Rat fans?
49.5% of Rat fans are female, 50.5% are male, with an average age of 40.0 years.
Which brands do Rat fans like most?
Rat fans show strongest brand affinity for Dog breed (3.12×), Women's empowerment (11.84×), and Artistic inspiration (3.4×) over the country average.
Where do Rat fans live in Germany?
Rat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,073), Niedersachsen (reach 50,933), and Bayern (reach 47,538). These three regions account for the largest share of the active audience.
What other brands do Rat fans also like?
Beyond Rat itself, the audience over-indexes on Women's empowerment (11.84×), Artistic inspiration (3.4×), Goes (1.73×), and Collectable (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.