Water Country USA Audience in United States

Water Country USA logo

Water Country USA has an estimated audience of 315,574 people in United States. 63.5% are female, 36.5% are male, average age 41.4. Top regions: Virginia, Maryland, North Carolina. Top brand affinities: Jesse Plemons, Building envelope, Home construction, Kikar HaShabbat, Governor of Michigan.

The average Water Country USA fan in United States is 41.4 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, North Carolina. Top brand affinities include Jesse Plemons, Building envelope, Home construction, with strongest over-indexing on Jesse Plemons (15.22× the country average). Demographically, the Water Country USA audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Water Country USA fans

Demographic split for Water Country USA audience in United States
MetricValue
Female63.5%
Male36.5%
Average age41.4
Estimated audience size315,574

Audience persona

The typical Water Country USA fan in United States is more female, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Water Country USA in United States
RegionReachAffinity
Virginia186,72124.29×
Maryland30,8185.68×
North Carolina27,5292.9×
Florida9,5250.45×
Pennsylvania9,4260.89×
New York6,7590.38×
New Jersey4,5240.56×
Massachusetts4,3310.7×
Washington, District of Columbia3,8154.02×
West Virginia3,1252.13×
South Carolina2,1980.46×
Ohio2,1130.22×
California2,0100.06×
Texas1,9730.07×
Georgia1,9690.2×
Delaware1,8682.15×
Connecticut1,4170.45×
Tennessee1,3510.21×
New Hampshire1,2681.02×
Michigan9990.12×
Illinois9360.09×
Maine7300.65×
Indiana6820.12×
Rhode Island6750.67×
Kentucky6640.17×
Alabama5600.13×
Colorado5180.1×
Washington4990.08×
Louisiana4310.11×
Missouri4010.08×
Arizona3660.06×
Wisconsin3160.07×
Mississippi2670.1×
Minnesota2350.05×
Oregon2180.06×
Arkansas2150.08×
Nevada2150.07×
Utah2000.07×
Iowa1940.07×
Oklahoma1810.05×
Kansas1470.06×
Vermont1350.24×
Nebraska1110.07×
Idaho1080.07×
New Mexico1000.06×
Hawaii970.07×
Alaska890.13×
Montana840.1×
South Dakota830.11×
North Dakota690.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water Country USA audience
BrandAffinityCategory
Jesse Plemons15.22×Movies & TV
Building envelope19.75×Home & Garden
Home construction1.89×Home & Garden
Kikar HaShabbat19.99×News
Governor of Michigan8.92×Politics & Society
Goop6.08×Internet & Social Media
Vocal harmony5.14×Music & Radio
JDSU3.37×Business & Career
Grinch3.91×Movies & TV
Historic site4.13×Arts & Culture
Kevin Harrington (entrepreneur)25.95×Business & Career
Justice2.39×Politics & Society
Wok5.46×Food & Beverages
Jingoism1.68×Politics & Society
Hibachi6×Food & Beverages
Fairy godmother5.43×Literature
Harlow8.41×Travel & Leisure
Jonathan Davis6.8×Music & Radio
Mathcore5.56×Music & Radio
Home staging3.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water Country USA audience
TraitClusterScore
TravellingTHRILL1.62
Family OrientationCONSERVATISM1.57
PatriotismCONSERVATISM1.42
Career OrientationPOWER1.41
Community OrientationOPEN1.26
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Water Country USA
CountryShare
United States90.5%
United Kingdom3.4%
France2.2%

See Water Country USA audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Water Country USA have in United States?

Water Country USA has an estimated audience of 315,574 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Water Country USA fans?

63.5% of Water Country USA fans are female, 36.5% are male, with an average age of 41.4 years.

Which brands do Water Country USA fans like most?

Water Country USA fans show strongest brand affinity for Jesse Plemons (15.22×), Building envelope (19.75×), and Home construction (1.89×) over the country average.

Where do Water Country USA fans live in United States?

Water Country USA fans in United States are most concentrated in Virginia (reach 186,721), Maryland (reach 30,818), and North Carolina (reach 27,529). These three regions account for the largest share of the active audience.

What other brands do Water Country USA fans also like?

Beyond Water Country USA itself, the audience over-indexes on Building envelope (19.75×), Home construction (1.89×), Kikar HaShabbat (19.99×), and Governor of Michigan (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water Country USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.