Rascasse Audience Intelligence

Water Country USA Audience in United States

A data profile of the people who buy, follow and care about Water Country USA in United States — modelled from more than twelve digital signal sources. Water Country USA has an estimated audience of 315,574 people in United States.

#5522among POI in United States

The average Water Country USA fan in United States is 41.4 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, North Carolina.

Top brand affinities include Sun Chips, Dollywood, Busch Gardens, with strongest over-indexing on Sun Chips (159.23× the country average).

Demographically, the Water Country USA audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water Country USA fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Sun Chips.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water Country USA profile in United States.

Audience size
316K
in United States
Gender
63.5%♀
36.5% male
Age
41.4
average years
Country rank
#47085
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water Country USA fans

63.5% are female, 36.5% are male, average age 41.4.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Water Country USA audience in United States
MetricValue
Female63.5%
Male36.5%
Average age41.4
Estimated audience size315,574
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Water Country USA audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3927%
40-4924%
50+20%
Fig. 04

Worldwide distribution

90.5%

of the worldwide Water Country USA audience comes from United States.

Worldwide audience distribution share by country for Water Country USA
CountryShare
United States90.5%
United Kingdom3.4%
France2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water Country USA audience in United States is strongest.

Fig. 05

Top regions by affinity

Water Country USA fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K25.70×
02Maryland~30K5.29×
03Washington, District of Columbia~3K3.58×
04North Carolina~30K2.64×
05West Virginia~3K1.99×
06Delaware~2K1.88×
07New Hampshire~1K0.96×
08South Dakota<1K0.81×
09Alaska<1K0.81×
10North Dakota<1K0.81×
11Montana<1K0.80×
12Pennsylvania~8K0.78×
13Rhode Island<1K0.76×
14Idaho~1K0.74×
15Vermont<1K0.74×
16New Mexico~1K0.72×
17Maine<1K0.71×
18Nebraska~1K0.70×
19Massachusetts~4K0.66×
20Kansas~2K0.65×
21Hawaii<1K0.65×
22Arkansas~2K0.64×
23Iowa~2K0.62×
24Mississippi~2K0.62×
25Oklahoma~2K0.61×
26Utah~2K0.59×
27Oregon~2K0.56×
28South Carolina~3K0.55×
29New Jersey~4K0.54×
30Nevada~2K0.54×
31Connecticut~2K0.50×
32Florida~10K0.49×
33Louisiana~2K0.49×
34Minnesota~2K0.47×
35Missouri~2K0.45×
36Wisconsin~2K0.45×
37Kentucky~2K0.44×
38Alabama~2K0.43×
39Arizona~3K0.40×
40New York~7K0.38×
41Colorado~2K0.38×
42Indiana~2K0.37×
43Washington~2K0.36×
44Tennessee~2K0.35×
45Georgia~3K0.30×
46Ohio~3K0.30×
47Michigan~2K0.30×
48Illinois~3K0.26×
49Texas~5K0.18×
50California~5K0.16×
Fig. 06

Affinity by region

Affinity by region — Water Country USA, United States
0.16×1.00×25.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water Country USA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water Country USA audience
#·InterestCategoryAffinity×
01Sun ChipsFood & Beverages159.23×
02Aquarium of the PacificTravel & Leisure41.60×
03DollywoodTravel & Leisure33.26×
04Soldier FieldSports28.89×
05Sydney Opera HouseArts & Culture27.99×
06Busch GardensTravel & Leisure25.69×
07SeaWorld San DiegoTravel & Leisure11.27×
08Cold Stone CreameryFood & Beverages10.28×
09Indoor water parkTravel & Leisure10.11×
10Universal Studios FloridaTravel & Leisure9.12×
11Six FlagsTravel & Leisure5.79×
12Water parkTravel & Leisure4.88×
13FedExBusiness & Career2.74×
14Discount storesShopping2.33×
15Mortgage loansBusiness & Career2.29×
16Pizza HutFood & Beverages2.24×
17SubwayFood & Beverages2.13×
18Domino's PizzaFood & Beverages2.05×
19PinterestInternet & Social Media1.84×
20McDonald'sFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water Country USA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water Country USA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Family OrientationCONSERVATISM1.89×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water Country USA audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water Country USA have in United States?

Water Country USA has an estimated audience of 315,574 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Water Country USA fans?

63.5% of Water Country USA fans are female, 36.5% are male, with an average age of 41.4 years.

03

Which brands do Water Country USA fans like most?

Water Country USA fans show strongest brand affinity for Sun Chips (159.23×), Dollywood (33.26×), and Busch Gardens (25.69×) over the country average.

04

Where do Water Country USA fans live in United States?

Water Country USA fans in United States are most concentrated in Virginia (reach ~200K), Maryland (reach ~30K), and North Carolina (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Water Country USA fans also like?

Beyond Water Country USA itself, the audience over-indexes on Dollywood (33.26×), Busch Gardens (25.69×), Cold Stone Creamery (10.28×), and Sydney Opera House (27.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Water Country USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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