Rascasse Audience Intelligence

Busch Gardens Audience in United States

A data profile of the people who buy, follow and care about Busch Gardens in United States — modelled from more than twelve digital signal sources. Busch Gardens has an estimated audience of 1,722,994 people in United States.

#12among Theme park in United States#1289among POI in United States#1231in Travel & Leisure

The average Busch Gardens fan in United States is 37.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Virginia, North Carolina.

Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (14.17× the country average).

Demographically, the Busch Gardens audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Busch Gardens fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Khan Academy.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Busch Gardens profile in United States.

Audience size
1.7M
in United States
Gender
64.7%♀
35.3% male
Age
37.2
average years
Country rank
#15985
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Busch Gardens fans

64.7% are female, 35.3% are male, average age 37.2.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Busch Gardens audience in United States
MetricValue
Female64.7%
Male35.3%
Average age37.2
Estimated audience size1,722,994
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Busch Gardens audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3924%
40-4918%
50+14%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Busch Gardens audience comes from United States.

Worldwide audience distribution share by country for Busch Gardens
CountryShare
United States66.0%
Japan7.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Busch Gardens audience in United States is strongest.

Fig. 05

Top regions by affinity

Busch Gardens fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K12.11×
02Florida~1.5M11.57×
03North Carolina~100K2.75×
04Maryland~80K2.75×
05Washington, District of Columbia~10K2.16×
06West Virginia~10K1.68×
07Delaware~6K1.34×
08Georgia~50K0.91×
09Pennsylvania~40K0.75×
10South Carolina~20K0.73×
11Alabama~20K0.68×
12New Jersey~30K0.61×
13Maine~4K0.60×
14New Hampshire~4K0.59×
15Tennessee~20K0.58×
16Mississippi~8K0.56×
17Connecticut~9K0.53×
18Rhode Island~3K0.53×
19Kentucky~10K0.51×
20New York~50K0.50×
21Vermont~1K0.50×
22Louisiana~10K0.48×
23North Dakota~2K0.47×
24Indiana~10K0.46×
25Alaska~2K0.45×
26Massachusetts~20K0.44×
27Ohio~20K0.43×
28South Dakota~2K0.42×
29Michigan~20K0.40×
30Montana~2K0.37×
31Illinois~20K0.35×
32Iowa~5K0.35×
33Arkansas~5K0.35×
34Missouri~9K0.33×
35Wisconsin~8K0.32×
36Hawaii~2K0.32×
37Minnesota~8K0.31×
38Oklahoma~6K0.31×
39Nebraska~3K0.31×
40Idaho~3K0.31×
41Utah~5K0.30×
42Kansas~4K0.29×
43New Mexico~2K0.29×
44Colorado~8K0.28×
45Nevada~4K0.26×
46Texas~40K0.24×
47Washington~8K0.23×
48Arizona~8K0.22×
49Oregon~4K0.22×
50California~30K0.17×
Fig. 06

Affinity by region

Affinity by region — Busch Gardens, United States
0.17×1.00×12.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Busch Gardens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Busch Gardens audience
#·InterestCategoryAffinity×
01YTV (TV channel)Movies & TV36.14×
02PsyMusic & Radio36.14×
03CBBC (TV channel)Movies & TV35.47×
04Sprout (TV network)Movies & TV24.37×
05All in the FamilyMovies & TV23.81×
06Nashville (2012 TV series)Movies & TV22.93×
07Rango (2011 film)Movies & TV22.91×
08Fox KidsKids & Family21.49×
09ZomatoFood & Beverages19.79×
10Full HouseMovies & TV19.01×
11Mom (TV series)Movies & TV18.07×
12Once Upon a Time (TV series)Movies & TV16.87×
13New GirlMovies & TV15.20×
14Highlights for ChildrenKids & Family14.47×
15How I Met Your MotherMovies & TV14.25×
16Khan AcademyBusiness & Career14.17×
17Little House on the Prairie (TV series)Movies & TV14.00×
18Knott's Berry FarmTravel & Leisure12.23×
19SeaWorld OrlandoTravel & Leisure10.85×
20The Gilded AgeMovies & TV5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Busch Gardens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Busch Gardens audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
ExtroversionTHRILL1.39×
TravellingTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Busch Gardens audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
SustainabilityBALANCE0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Busch Gardens have in United States?

Busch Gardens has an estimated audience of 1,722,994 people in United States, concentrated in Florida and Virginia.

02

What is the gender split and age of Busch Gardens fans?

64.7% of Busch Gardens fans are female, 35.3% are male, with an average age of 37.2 years.

03

Which brands do Busch Gardens fans like most?

Busch Gardens fans show strongest brand affinity for Khan Academy (14.17×), Nashville (2012 TV series) (22.93×), and Sprout (TV network) (24.37×) over the country average.

04

Where do Busch Gardens fans live in United States?

Busch Gardens fans in United States are most concentrated in Florida (reach ~1.5M), Virginia (reach ~500K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Busch Gardens fans also like?

Beyond Busch Gardens itself, the audience over-indexes on Nashville (2012 TV series) (22.93×), Sprout (TV network) (24.37×), Full House (19.01×), and Mom (TV series) (18.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Busch Gardens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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