Busch Gardens Audience in United States
Busch Gardens has an estimated audience of 1,722,994 people in United States. 64.7% are female, 35.3% are male, average age 37.2. Top regions: Florida, Virginia, North Carolina. Top brand affinities: Khan Academy, Nashville (2012 TV series), Sprout (TV network), Full House, Mom (TV series).
The average Busch Gardens fan in United States is 37.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, North Carolina. Top brand affinities include Khan Academy, Nashville (2012 TV series), Sprout (TV network), with strongest over-indexing on Khan Academy (14.17× the country average). Demographically, the Busch Gardens audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Busch Gardens fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 37.2 |
| Estimated audience size | 1,722,994 |
Audience persona
The typical Busch Gardens fan in United States is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Khan Academy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,292,246 | 11.41× |
| Virginia | 504,212 | 12.01× |
| North Carolina | 159,660 | 3.08× |
| Maryland | 85,198 | 2.88× |
| Georgia | 51,405 | 0.97× |
| New York | 50,468 | 0.52× |
| Pennsylvania | 46,885 | 0.81× |
| Texas | 34,056 | 0.23× |
| New Jersey | 28,572 | 0.65× |
| California | 28,358 | 0.15× |
| Ohio | 22,818 | 0.43× |
| Tennessee | 19,503 | 0.56× |
| South Carolina | 19,223 | 0.74× |
| Illinois | 18,670 | 0.33× |
| Michigan | 17,058 | 0.38× |
| Alabama | 16,821 | 0.7× |
| Massachusetts | 15,188 | 0.45× |
| West Virginia | 13,964 | 1.74× |
| Indiana | 13,366 | 0.42× |
| Washington, District of Columbia | 11,619 | 2.24× |
| Louisiana | 10,811 | 0.49× |
| Kentucky | 9,673 | 0.45× |
| Connecticut | 9,236 | 0.53× |
| Missouri | 8,233 | 0.3× |
| Mississippi | 7,862 | 0.55× |
| Washington | 7,125 | 0.21× |
| Wisconsin | 7,087 | 0.27× |
| Arizona | 6,985 | 0.2× |
| Colorado | 6,818 | 0.25× |
| Minnesota | 6,667 | 0.27× |
| Delaware | 5,501 | 1.16× |
| Oklahoma | 5,183 | 0.27× |
| Iowa | 4,198 | 0.3× |
| Arkansas | 4,194 | 0.3× |
| Utah | 3,736 | 0.24× |
| New Hampshire | 3,718 | 0.55× |
| Nevada | 3,350 | 0.2× |
| Maine | 3,326 | 0.54× |
| Oregon | 3,195 | 0.16× |
| Kansas | 3,095 | 0.23× |
| Rhode Island | 2,787 | 0.51× |
| Nebraska | 1,894 | 0.22× |
| New Mexico | 1,560 | 0.18× |
| Idaho | 1,540 | 0.18× |
| Hawaii | 1,450 | 0.2× |
| North Dakota | 1,283 | 0.36× |
| Vermont | 1,144 | 0.38× |
| South Dakota | 984 | 0.25× |
| Alaska | 918 | 0.25× |
| Montana | 788 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Khan Academy | 14.17× | Business & Career |
| Nashville (2012 TV series) | 22.93× | Movies & TV |
| Sprout (TV network) | 24.37× | Movies & TV |
| Full House | 19.01× | Movies & TV |
| Mom (TV series) | 18.07× | Movies & TV |
| The Gilded Age | 5.66× | Movies & TV |
| All in the Family | 23.81× | Movies & TV |
| Once Upon a Time (TV series) | 16.87× | Movies & TV |
| CBBC (TV channel) | 35.47× | Movies & TV |
| YTV (TV channel) | 36.14× | Movies & TV |
| How I Met Your Mother | 14.25× | Movies & TV |
| Rango (2011 film) | 22.91× | Movies & TV |
| Fox Kids | 21.49× | Kids & Family |
| Zomato | 19.79× | Food & Beverages |
| SeaWorld Orlando | 10.85× | Travel & Leisure |
| Psy | 36.14× | Music & Radio |
| BabyTV | 31.13× | Kids & Family |
| Little House on the Prairie (TV series) | 14× | Movies & TV |
| Universal Studios Hollywood | 9.08× | Travel & Leisure |
| SeaWorld San Antonio | 23.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Family Orientation | CONSERVATISM | 1.46 |
| Risk Appetite | THRILL | 1.33 |
| Indulgence | JOY | 1.27 |
| Spirituality | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.1% |
| Japan | 7.7% |
| United Kingdom | 4.5% |
See Busch Gardens audiences in other countries
More Theme park audiences in United States
- Walt Disney World (48,675,151)
- Disneyland (40,577,225)
- Disneyland Resort (13,019,476)
- The Wizarding World of Harry Potter (Universal Orlando Resort) (7,231,231)
- Disneyland Paris (7,023,061)
Frequently asked questions
How many fans does Busch Gardens have in United States?
Busch Gardens has an estimated audience of 1,722,994 people in United States, concentrated in Florida and Virginia.
What is the gender split and age of Busch Gardens fans?
64.7% of Busch Gardens fans are female, 35.3% are male, with an average age of 37.2 years.
Which brands do Busch Gardens fans like most?
Busch Gardens fans show strongest brand affinity for Khan Academy (14.17×), Nashville (2012 TV series) (22.93×), and Sprout (TV network) (24.37×) over the country average.
Where do Busch Gardens fans live in United States?
Busch Gardens fans in United States are most concentrated in Florida (reach 1,292,246), Virginia (reach 504,212), and North Carolina (reach 159,660). These three regions account for the largest share of the active audience.
What other brands do Busch Gardens fans also like?
Beyond Busch Gardens itself, the audience over-indexes on Nashville (2012 TV series) (22.93×), Sprout (TV network) (24.37×), Full House (19.01×), and Mom (TV series) (18.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Busch Gardens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.