Tim Tam Audience in United States
Tim Tam has an estimated audience of 375,616 people in United States. 49.1% are female, 50.9% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Stress Relief, Physical strength, Slime (toy), Institute of technology, Superman.
The average Tim Tam fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stress Relief, Physical strength, Slime (toy), with strongest over-indexing on Stress Relief (19.66× the country average). Demographically, the Tim Tam audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Tim Tam fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 32.8 |
| Estimated audience size | 375,616 |
Audience persona
The typical Tim Tam fan in United States is balanced, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stress Relief.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,448 | 1.32× |
| Texas | 31,601 | 0.98× |
| New York | 21,774 | 1.04× |
| Florida | 21,386 | 0.84× |
| Pennsylvania | 12,582 | 0.99× |
| Illinois | 12,140 | 0.97× |
| Washington | 11,165 | 1.48× |
| Ohio | 11,033 | 0.95× |
| Virginia | 9,712 | 1.06× |
| Georgia | 9,662 | 0.84× |
| Michigan | 9,582 | 0.98× |
| North Carolina | 9,550 | 0.84× |
| New Jersey | 8,607 | 0.9× |
| Massachusetts | 7,429 | 1× |
| Arizona | 7,147 | 0.93× |
| Tennessee | 7,107 | 0.94× |
| Indiana | 6,840 | 1× |
| Utah | 6,645 | 1.98× |
| Colorado | 6,399 | 1.08× |
| Missouri | 6,081 | 1× |
| Maryland | 5,867 | 0.91× |
| Minnesota | 5,425 | 1.01× |
| Wisconsin | 5,375 | 0.95× |
| Oregon | 5,356 | 1.24× |
| Kentucky | 5,089 | 1.08× |
| South Carolina | 4,540 | 0.8× |
| Oklahoma | 4,485 | 1.08× |
| Nevada | 4,091 | 1.13× |
| Alabama | 4,020 | 0.77× |
| Louisiana | 3,712 | 0.77× |
| Hawaii | 3,295 | 2.04× |
| Connecticut | 3,290 | 0.87× |
| Kansas | 2,957 | 1× |
| Arkansas | 2,935 | 0.95× |
| Iowa | 2,898 | 0.94× |
| Idaho | 2,286 | 1.21× |
| Mississippi | 2,065 | 0.67× |
| Nebraska | 1,788 | 0.95× |
| West Virginia | 1,697 | 0.97× |
| New Mexico | 1,428 | 0.76× |
| New Hampshire | 1,282 | 0.87× |
| Maine | 1,249 | 0.93× |
| Washington, District of Columbia | 1,178 | 1.04× |
| Alaska | 961 | 1.2× |
| Montana | 954 | 0.92× |
| Rhode Island | 932 | 0.78× |
| South Dakota | 725 | 0.84× |
| North Dakota | 700 | 0.91× |
| Delaware | 665 | 0.64× |
| Vermont | 597 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stress Relief | 19.66× | Health |
| Physical strength | 4.91× | Sports |
| Slime (toy) | 22.29× | Kids & Family |
| Institute of technology | 5.12× | Business & Career |
| Superman | 1.93× | Movies & TV |
| Louisville Cardinals | 27.68× | Sports |
| Webtoon | 10.51× | Internet & Social Media |
| Submission wrestling | 12.74× | Sports |
| LA Fitness | 3.77× | Sports |
| Men's Fitness | 3.47× | Sports |
| Muscle & Fitness | 3.77× | Sports |
| Planet Fitness | 2.4× | Sports |
| Fitness and figure competition | 4.83× | Sports |
| Lil Peep | 11.58× | Music & Radio |
| Maquillaje Profesional | 6.49× | Beauty & Wellness |
| Fox News Channel | 1.56× | Movies & TV |
| Natural bodybuilding | 4.48× | Sports |
| Judo | 4.82× | Sports |
| Strength training | 2.29× | Sports |
| Crunch Fitness | 4.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Sports Activity | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Australia | 20.9% |
| Japan | 10.7% |
See Tim Tam audiences in other countries
More Chocolate & cookies audiences in United States
- Oreo (5,389,964)
- Mars (4,409,205)
- Nerds (candy) (3,580,022)
- M&M's (3,395,997)
- Doritos (2,694,340)
Frequently asked questions
How many fans does Tim Tam have in United States?
Tim Tam has an estimated audience of 375,616 people in United States, concentrated in California and Texas.
What is the gender split and age of Tim Tam fans?
49.1% of Tim Tam fans are female, 50.9% are male, with an average age of 32.8 years.
Which brands do Tim Tam fans like most?
Tim Tam fans show strongest brand affinity for Stress Relief (19.66×), Physical strength (4.91×), and Slime (toy) (22.29×) over the country average.
Where do Tim Tam fans live in United States?
Tim Tam fans in United States are most concentrated in California (reach 54,448), Texas (reach 31,601), and New York (reach 21,774). These three regions account for the largest share of the active audience.
What other brands do Tim Tam fans also like?
Beyond Tim Tam itself, the audience over-indexes on Physical strength (4.91×), Slime (toy) (22.29×), Institute of technology (5.12×), and Superman (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tim Tam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.