Rascasse Audience Intelligence

Tim Tam Target Market in United States

A data profile of the people who buy, follow and care about Tim Tam in United States — modelled from more than twelve digital signal sources. Tim Tam has an estimated audience of 412,984 people in United States.

#20among Chocolate & cookies in United States#4239among Brand in United States#2164in Food & Beverages

The average Tim Tam fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Stress Relief, Physical strength, Slime (toy), with strongest over-indexing on Stress Relief (19.66× the country average).

Demographically, the Tim Tam audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tim Tam fan in United States is balanced, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Stress Relief.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tim Tam profile in United States.

Audience size
413K
in United States
Gender
49.1%♀
50.9% male
Age
32.8
average years
Country rank
#40877
Brand in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tim Tam

49.1% are female, 50.9% are male, average age 32.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Tim Tam audience in United States
MetricValue
Female49.1%
Male50.9%
Average age32.8
Estimated audience size412,984
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Tim Tam audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3921%
40-4914%
50+7%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Tim Tam audience comes from United States.

Worldwide audience distribution share by country for Tim Tam
CountryShare
United States24.0%
Australia20.7%
Japan10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tim Tam audience in United States is strongest.

Fig. 05

Top regions by affinity

Tim Tam customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.87×
02Utah~6K1.85×
03Washington~10K1.50×
04Alaska~1K1.45×
05Idaho~2K1.28×
06Oregon~5K1.27×
07California~50K1.25×
08Nevada~4K1.13×
09Colorado~7K1.12×
10Arizona~8K1.04×
11Minnesota~6K1.03×
12Montana~1K1.03×
13Virginia~9K1.02×
14Michigan~10K1.01×
15Missouri~6K1.00×
16Washington, District of Columbia~1K1.00×
17Indiana~7K0.99×
18Kentucky~5K0.99×
19Oklahoma~4K0.99×
20New York~20K0.98×
21Illinois~10K0.98×
22Massachusetts~7K0.98×
23Wisconsin~6K0.98×
24Nebraska~2K0.98×
25North Dakota<1K0.98×
26Kansas~3K0.97×
27Ohio~10K0.96×
28Iowa~3K0.96×
29Maine~1K0.95×
30Vermont<1K0.95×
31Texas~30K0.93×
32West Virginia~2K0.93×
33Pennsylvania~10K0.92×
34New Jersey~9K0.92×
35Connecticut~3K0.92×
36New Hampshire~1K0.92×
37South Dakota<1K0.90×
38Arkansas~3K0.89×
39Tennessee~7K0.87×
40Maryland~6K0.86×
41New Mexico~2K0.85×
42Rhode Island~1K0.85×
43North Carolina~9K0.84×
44Georgia~9K0.80×
45South Carolina~5K0.80×
46Delaware<1K0.79×
47Florida~20K0.75×
48Louisiana~4K0.75×
49Alabama~4K0.74×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Tim Tam, United States
0.72×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tim Tam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tim Tam audience
#·InterestCategoryAffinity×
01Louisville CardinalsSports27.68×
02Slime (toy)Kids & Family22.29×
03Stress ReliefHealth19.66×
04Submission wrestlingSports12.74×
05Lil PeepMusic & Radio11.58×
06WebtoonInternet & Social Media10.51×
07Maquillaje ProfesionalBeauty & Wellness6.49×
08Institute of technologyBusiness & Career5.12×
09Physical strengthSports4.91×
10Fitness and figure competitionSports4.83×
11JudoSports4.82×
12Natural bodybuildingSports4.48×
13LA FitnessSports3.77×
14Muscle & FitnessSports3.77×
15Men's FitnessSports3.47×
16Ultimate Fighting ChampionshipSports2.41×
17Planet FitnessSports2.40×
18Strength trainingSports2.29×
19Mitch McConnellPolitics & Society2.07×
20SupermanMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tim Tam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tim Tam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Risk AppetiteTHRILL1.94×
Sports ActivityPOWER1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tim Tam audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.03×
Luxury OrientationPREMIUM1.05×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tim Tam's target market in United States?

Tim Tam's target market in United States covers an estimated 412,984 people, concentrated in California and Texas.

02

What is the gender split and age of Tim Tam customers?

49.1% of the Tim Tam audience are female, 50.9% are male, with an average age of 32.8 years.

03

Which brands do Tim Tam fans like most?

Tim Tam fans show strongest brand affinity for Stress Relief (19.66×), Physical strength (4.91×), and Slime (toy) (22.29×) over the country average.

04

Where do Tim Tam fans live in United States?

Tim Tam fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tim Tam fans also like?

Beyond Tim Tam itself, the audience over-indexes on Physical strength (4.91×), Slime (toy) (22.29×), Institute of technology (5.12×), and Webtoon (10.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See Tim Tam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tim Tam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →