Louisville Cardinals Audience in United States

Louisville Cardinals logo

Louisville Cardinals has an estimated audience of 652,227 people in United States. 48.5% are female, 51.5% are male, average age 42.6. Top regions: Kentucky, Indiana, Florida. Top brand affinities: JFK (film), Kate Morton, Unique Gifts, Seattle Hempfest, Nebraska Cornhuskers football.

The average Louisville Cardinals fan in United States is 42.6 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Florida. Top brand affinities include JFK (film), Kate Morton, Unique Gifts, with strongest over-indexing on JFK (film) (18.43× the country average). Demographically, the Louisville Cardinals audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Louisville Cardinals fans

Demographic split for Louisville Cardinals audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.6
Estimated audience size652,227

Audience persona

The typical Louisville Cardinals fan in United States is balanced, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for JFK (film).

Top regions in United States

Top regions ranked by reach for Louisville Cardinals in United States
RegionReachAffinity
Kentucky194,18723.75×
Indiana41,1983.46×
Florida25,2170.57×
Texas24,0660.43×
California19,3580.27×
Ohio19,0230.95×
Tennessee14,8731.14×
New York14,6910.4×
Georgia14,6890.73×
North Carolina14,1200.72×
Illinois13,8620.64×
Pennsylvania10,1700.46×
South Carolina8,5680.87×
Michigan8,5360.5×
Virginia7,6730.48×
Missouri6,7880.65×
Alabama6,3990.7×
Maryland5,7200.51×
Arizona5,2840.4×
New Jersey5,0380.3×
Colorado4,8350.47×
Wisconsin4,6240.47×
Washington4,3980.34×
Mississippi4,3330.81×
Massachusetts4,2510.33×
Iowa3,8400.71×
Louisiana3,7530.45×
Arkansas3,2850.61×
Minnesota3,0350.32×
Nebraska2,9360.9×
Oregon2,6790.36×
Kansas2,5350.49×
Nevada2,5160.4×
Oklahoma2,3690.33×
Connecticut1,9630.3×
West Virginia1,8810.62×
Utah1,6220.28×
New Mexico1,2620.39×
Washington, District of Columbia9840.5×
Rhode Island8830.43×
Idaho7970.24×
South Dakota7410.49×
New Hampshire7370.29×
Hawaii6800.24×
Maine6620.28×
Montana6170.34×
Delaware5930.33×
Alaska4920.35×
North Dakota4640.35×
Wyoming3490.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisville Cardinals audience
BrandAffinityCategory
JFK (film)18.43×Movies & TV
Kate Morton45.72×Literature
Unique Gifts2.52×Shopping
Seattle Hempfest30.9×Travel & Leisure
Nebraska Cornhuskers football2.81×Sports
Chandrakasem Rajabhat University18.78×Business & Career
Israel1.54×Travel & Leisure
Jesse Plemons2.36×Movies & TV
Kerang4.42×Travel & Leisure
Birthday Gifts1.94×Kids & Family
Nebraska1.64×Travel & Leisure
Quiche7.55×Food & Beverages
Urban horticulture2.13×Home & Garden
Staycation1.92×Home & Garden
Sinaloa1.97×Travel & Leisure
South Asian cuisine4.58×Food & Beverages
Glossier2.58×Beauty & Wellness
Pro-Ject1.96×Music & Radio
edureka16.94×Business & Career
Graham Greene2.77×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisville Cardinals audience
TraitClusterScore
Price SensitivityPREMIUM1.14
ExtroversionTHRILL1.12
TraditionCONSERVATISM1.11
Community OrientationOPEN1.1
Career OrientationPOWER1.06
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Louisville Cardinals
CountryShare
United States86.5%
Canada3.0%
Australia1.7%

See Louisville Cardinals audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Louisville Cardinals have in United States?

Louisville Cardinals has an estimated audience of 652,227 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Louisville Cardinals fans?

48.5% of Louisville Cardinals fans are female, 51.5% are male, with an average age of 42.6 years.

Which brands do Louisville Cardinals fans like most?

Louisville Cardinals fans show strongest brand affinity for JFK (film) (18.43×), Kate Morton (45.72×), and Unique Gifts (2.52×) over the country average.

Where do Louisville Cardinals fans live in United States?

Louisville Cardinals fans in United States are most concentrated in Kentucky (reach 194,187), Indiana (reach 41,198), and Florida (reach 25,217). These three regions account for the largest share of the active audience.

What other brands do Louisville Cardinals fans also like?

Beyond Louisville Cardinals itself, the audience over-indexes on Kate Morton (45.72×), Unique Gifts (2.52×), Seattle Hempfest (30.9×), and Nebraska Cornhuskers football (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.