Rascasse Audience Intelligence

Louisville Cardinals Audience in United States

A data profile of the people who buy, follow and care about Louisville Cardinals in United States — modelled from more than twelve digital signal sources. Louisville Cardinals has an estimated audience of 645,230 people in United States.

#490among Team in United States#2984in Sports

The average Louisville Cardinals fan in United States is 42.6 years old, balanced, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Indiana, Florida.

Top brand affinities include Kentucky Derby, Tennessee Volunteers football, Josh Duhamel, with strongest over-indexing on Kentucky Derby (42.06× the country average).

Demographically, the Louisville Cardinals audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louisville Cardinals fan in United States is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kentucky Derby.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louisville Cardinals profile in United States.

Audience size
645K
in United States
Gender
48.5%♀
51.5% male
Age
42.6
average years
Country rank
#31429
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louisville Cardinals fans

48.5% are female, 51.5% are male, average age 42.6.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Louisville Cardinals audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.6
Estimated audience size645,230
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Louisville Cardinals audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3916%
40-4920%
50+33%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Louisville Cardinals audience comes from United States.

Worldwide audience distribution share by country for Louisville Cardinals
CountryShare
United States86.4%
Canada3.0%
Australia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louisville Cardinals audience in United States is strongest.

Fig. 05

Top regions by affinity

Louisville Cardinals fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K20.13×
02Indiana~50K3.85×
03Tennessee~20K1.30×
04South Carolina~10K1.03×
05Ohio~20K0.99×
06Iowa~5K0.93×
07Alaska~1K0.93×
08West Virginia~3K0.92×
09North Dakota~1K0.92×
10Vermont~1K0.92×
11South Dakota~1K0.91×
12Alabama~8K0.90×
13Mississippi~5K0.90×
14Montana~2K0.89×
15Delaware~2K0.89×
16Arkansas~5K0.88×
17Nebraska~3K0.88×
18Rhode Island~2K0.88×
19North Carolina~20K0.86×
20Hawaii~2K0.86×
21New Hampshire~2K0.86×
22Maine~2K0.86×
23Washington, District of Columbia~2K0.86×
24Idaho~3K0.85×
25Missouri~9K0.83×
26New Mexico~3K0.82×
27Kansas~4K0.81×
28Illinois~20K0.77×
29Georgia~20K0.77×
30Oklahoma~5K0.74×
31Louisiana~6K0.73×
32Utah~4K0.73×
33Connecticut~5K0.72×
34Nevada~5K0.72×
35Florida~30K0.71×
36Oregon~5K0.70×
37Colorado~7K0.69×
38Maryland~8K0.68×
39Virginia~10K0.67×
40Wisconsin~7K0.66×
41Minnesota~6K0.65×
42Pennsylvania~10K0.63×
43Michigan~10K0.63×
44Arizona~8K0.60×
45Massachusetts~8K0.60×
46Washington~8K0.58×
47New Jersey~9K0.55×
48Texas~30K0.54×
49New York~20K0.54×
50California~30K0.39×
Fig. 06

Affinity by region

Affinity by region — Louisville Cardinals, United States
0.39×1.00×20.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louisville Cardinals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louisville Cardinals audience
#·InterestCategoryAffinity×
01Kentucky DerbySports42.06×
02Josh DuhamelFashion & Accessoires20.00×
03Sophia BushMovies & TV20.00×
04Rose McGowanMovies & TV20.00×
05John McEnroeSports20.00×
06Erin AndrewsSports18.99×
07Tennessee Volunteers footballSports13.98×
08University of KentuckyBusiness & Career13.97×
09Florida Gators footballSports13.74×
10Auburn Tigers footballSports12.71×
11Florida State Seminoles footballSports10.76×
12Clemson Tigers footballSports8.22×
13Duke Blue Devils men's basketballSports7.41×
14LotteryGames7.10×
15LSU Tigers footballSports6.86×
16Cincinnati RedsSports5.87×
17Weather forecastingHome & Garden5.81×
18FedExBusiness & Career4.21×
19Mortgage loansBusiness & Career3.43×
20PinterestInternet & Social Media2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louisville Cardinals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louisville Cardinals audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
PatriotismCONSERVATISM1.58×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louisville Cardinals audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louisville Cardinals have in United States?

Louisville Cardinals has an estimated audience of 645,230 people in United States, concentrated in Kentucky and Indiana.

02

What is the gender split and age of Louisville Cardinals fans?

48.5% of Louisville Cardinals fans are female, 51.5% are male, with an average age of 42.6 years.

03

Which brands do Louisville Cardinals fans like most?

Louisville Cardinals fans show strongest brand affinity for Kentucky Derby (42.06×), Tennessee Volunteers football (13.98×), and Josh Duhamel (20×) over the country average.

04

Where do Louisville Cardinals fans live in United States?

Louisville Cardinals fans in United States are most concentrated in Kentucky (reach ~200K), Indiana (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Louisville Cardinals fans also like?

Beyond Louisville Cardinals itself, the audience over-indexes on Tennessee Volunteers football (13.98×), Josh Duhamel (20×), Sophia Bush (20×), and Auburn Tigers football (12.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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