Louisville Cardinals Audience in United States

Louisville Cardinals has an estimated audience of 652,227 people in United States. 48.5% are female, 51.5% are male, average age 42.6. Top regions: Kentucky, Indiana, Florida. Top brand affinities: Tennessee Volunteers football, Josh Duhamel, Auburn Tigers football, Sophia Bush, Aaron Paul.

The average Louisville Cardinals fan in United States is 42.6 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Florida. Top brand affinities include Tennessee Volunteers football, Josh Duhamel, Auburn Tigers football, with strongest over-indexing on Tennessee Volunteers football (20.98× the country average). Demographically, the Louisville Cardinals audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Louisville Cardinals fans

Demographic split for Louisville Cardinals audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.6
Estimated audience size652,227

Audience persona

The typical Louisville Cardinals fan in United States is balanced, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Tennessee Volunteers football.

Top regions in United States

Top regions ranked by reach for Louisville Cardinals in United States
RegionReachAffinity
Kentucky194,18723.75×
Indiana41,1983.46×
Florida25,2170.57×
Texas24,0660.43×
California19,3580.27×
Ohio19,0230.95×
Tennessee14,8731.14×
New York14,6910.4×
Georgia14,6890.73×
North Carolina14,1200.72×
Illinois13,8620.64×
Pennsylvania10,1700.46×
South Carolina8,5680.87×
Michigan8,5360.5×
Virginia7,6730.48×
Missouri6,7880.65×
Alabama6,3990.7×
Maryland5,7200.51×
Arizona5,2840.4×
New Jersey5,0380.3×
Colorado4,8350.47×
Wisconsin4,6240.47×
Washington4,3980.34×
Mississippi4,3330.81×
Massachusetts4,2510.33×
Iowa3,8400.71×
Louisiana3,7530.45×
Arkansas3,2850.61×
Minnesota3,0350.32×
Nebraska2,9360.9×
Oregon2,6790.36×
Kansas2,5350.49×
Nevada2,5160.4×
Oklahoma2,3690.33×
Connecticut1,9630.3×
West Virginia1,8810.62×
Utah1,6220.28×
New Mexico1,2620.39×
Washington, District of Columbia9840.5×
Rhode Island8830.43×
Idaho7970.24×
South Dakota7410.49×
New Hampshire7370.29×
Hawaii6800.24×
Maine6620.28×
Montana6170.34×
Delaware5930.33×
Alaska4920.35×
North Dakota4640.35×
Wyoming3490.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisville Cardinals audience
BrandAffinityCategory
Tennessee Volunteers football20.98×Sports
Josh Duhamel20×Fashion & Accessoires
Auburn Tigers football16.43×Sports
Sophia Bush20×Movies & TV
Aaron Paul20×Movies & TV
Duke Blue Devils men's basketball9.4×Sports
Texas Longhorns football11.87×Sports
Rose McGowan20×Movies & TV
Florida State Seminoles football9.4×Sports
Planet Fitness3.2×Sports
Oregon Ducks football12.07×Sports
Florida Gators football10.78×Sports
Florida Gators11.94×Sports
Alabama Crimson Tide football10.17×Sports
Andre Agassi20×Sports
Kentucky Derby11.42×Sports
LSU Tigers football6.72×Sports
John McEnroe20×Sports
Clemson Tigers football7.33×Sports
University of Kentucky13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisville Cardinals audience
TraitClusterScore
Price SensitivityPREMIUM1.14
ExtroversionTHRILL1.12
TraditionCONSERVATISM1.11
Community OrientationOPEN1.1
Career OrientationPOWER1.06
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Louisville Cardinals
CountryShare
United States86.5%
Canada3.0%
Australia1.7%

See Louisville Cardinals audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Louisville Cardinals have in United States?

Louisville Cardinals has an estimated audience of 652,227 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Louisville Cardinals fans?

48.5% of Louisville Cardinals fans are female, 51.5% are male, with an average age of 42.6 years.

Which brands do Louisville Cardinals fans like most?

Louisville Cardinals fans show strongest brand affinity for Tennessee Volunteers football (20.98×), Josh Duhamel (20×), and Auburn Tigers football (16.43×) over the country average.

Where do Louisville Cardinals fans live in United States?

Louisville Cardinals fans in United States are most concentrated in Kentucky (reach 194,187), Indiana (reach 41,198), and Florida (reach 25,217). These three regions account for the largest share of the active audience.

What other brands do Louisville Cardinals fans also like?

Beyond Louisville Cardinals itself, the audience over-indexes on Josh Duhamel (20×), Auburn Tigers football (16.43×), Sophia Bush (20×), and Aaron Paul (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.