Tendon Audience in United States

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Tendon has an estimated audience of 1,771,461 people in United States. 62.6% are female, 37.4% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, JDSU, Governor of Michigan, headspace.

The average Tendon fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, JDSU, with strongest over-indexing on Historic site (10.48× the country average). Demographically, the Tendon audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Tendon fans

Demographic split for Tendon audience in United States
MetricValue
Female62.6%
Male37.4%
Average age47.0
Estimated audience size1,771,461

Audience persona

The typical Tendon fan in United States is more female, around 47.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Tendon in United States
RegionReachAffinity
California312,7591.61×
Texas193,9781.27×
Florida133,9751.12×
New York117,2991.18×
Georgia62,8071.15×
Illinois62,7791.06×
Washington59,4981.67×
Pennsylvania55,9190.94×
New Jersey51,6821.15×
North Carolina51,0750.96×
Virginia47,1871.09×
Ohio46,4050.85×
Michigan42,6430.92×
Massachusetts38,2891.1×
Arizona37,6141.04×
Maryland33,3511.09×
Tennessee33,2060.93×
Indiana29,6800.92×
Colorado26,9780.97×
Missouri25,9450.91×
South Carolina24,3300.91×
Louisiana24,1141.06×
Alabama23,8060.96×
Minnesota23,7380.94×
Oregon22,9011.13×
Wisconsin22,1210.83×
Nevada21,5561.26×
Connecticut19,3261.09×
Kentucky19,1930.86×
Oklahoma17,9290.91×
Hawaii14,9671.97×
Utah14,9030.94×
Mississippi14,6141×
Arkansas13,0200.89×
Kansas12,6850.91×
Iowa12,0120.82×
New Mexico8,3710.94×
Idaho8,2510.93×
Nebraska7,6860.87×
West Virginia7,4400.9×
Washington, District of Columbia5,3481×
New Hampshire5,2710.76×
Rhode Island5,0900.9×
Delaware4,3600.89×
Maine4,2570.67×
Alaska3,5390.93×
South Dakota3,3730.82×
North Dakota3,3720.93×
Montana3,2660.66×
Vermont2,1490.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tendon audience
BrandAffinityCategory
Historic site10.48×Arts & Culture
Goop7.66×Internet & Social Media
JDSU4.35×Business & Career
Governor of Michigan9.99×Politics & Society
headspace11.08×Health
Wok7.28×Food & Beverages
Vocal harmony5.03×Music & Radio
Fairy godmother8.23×Literature
Google Home6.8×Technology & Electronics
Hibachi8.24×Food & Beverages
Grinch4×Movies & TV
Cherish (group)10.7×Music & Radio
Hipster9.24×Politics & Society
Israel1.96×Travel & Leisure
Grace Slick8.09×Music & Radio
El Paso County, Colorado11.1×Travel & Leisure
TV Fanatic8.58×Movies & TV
Mathcore6.13×Music & Radio
Jeep Wagoneer4.12×Cars & Mobility
Noodle (Gorillaz)2.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tendon audience
TraitClusterScore
Healthy LifestyleBALANCE1.43
Family OrientationCONSERVATISM1.43
DIY MentalityTHRILL1.3
Quality AwarenessPREMIUM1.27
SustainabilityBALANCE1.22
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Tendon
CountryShare
United States25.7%
Thailand13.6%
Taiwan4.7%

See Tendon audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Tendon have in United States?

Tendon has an estimated audience of 1,771,461 people in United States, concentrated in California and Texas.

What is the gender split and age of Tendon fans?

62.6% of Tendon fans are female, 37.4% are male, with an average age of 47.0 years.

Which brands do Tendon fans like most?

Tendon fans show strongest brand affinity for Historic site (10.48×), Goop (7.66×), and JDSU (4.35×) over the country average.

Where do Tendon fans live in United States?

Tendon fans in United States are most concentrated in California (reach 312,759), Texas (reach 193,978), and Florida (reach 133,975). These three regions account for the largest share of the active audience.

What other brands do Tendon fans also like?

Beyond Tendon itself, the audience over-indexes on Goop (7.66×), JDSU (4.35×), Governor of Michigan (9.99×), and headspace (11.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tendon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.