Coach (sport) Audience in United States
Coach (sport) has an estimated audience of 22,442,857 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Coach (sport) fans in United States are concentrated in California, with strong brand affinity for Finnair. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Coach (sport) fans
| Metric | Value |
|---|---|
| Estimated audience size | 22,442,857 |
Audience persona
The typical Coach (sport) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,973,916 | 1.61× |
| Texas | 3,321,493 | 1.72× |
| Florida | 2,106,325 | 1.39× |
| New York | 1,540,336 | 1.23× |
| Georgia | 961,021 | 1.39× |
| Illinois | 930,691 | 1.24× |
| Arizona | 788,125 | 1.72× |
| North Carolina | 783,455 | 1.16× |
| Pennsylvania | 708,338 | 0.94× |
| New Jersey | 702,335 | 1.23× |
| Ohio | 694,581 | 1× |
| Michigan | 605,759 | 1.03× |
| Virginia | 536,823 | 0.98× |
| Tennessee | 488,244 | 1.08× |
| Maryland | 458,003 | 1.19× |
| Massachusetts | 425,764 | 0.96× |
| Alabama | 420,303 | 1.34× |
| Washington | 414,446 | 0.92× |
| Indiana | 408,736 | 1× |
| South Carolina | 385,559 | 1.14× |
| Colorado | 347,977 | 0.98× |
| Louisiana | 327,385 | 1.13× |
| Missouri | 323,731 | 0.89× |
| Nevada | 309,382 | 1.43× |
| Wisconsin | 275,712 | 0.82× |
| Minnesota | 259,900 | 0.81× |
| Oklahoma | 254,138 | 1.02× |
| Oregon | 249,398 | 0.97× |
| Kentucky | 232,731 | 0.83× |
| Connecticut | 227,579 | 1.01× |
| Mississippi | 220,807 | 1.19× |
| Kansas | 190,963 | 1.08× |
| Arkansas | 162,461 | 0.88× |
| Iowa | 155,925 | 0.84× |
| Utah | 151,923 | 0.76× |
| Nebraska | 122,849 | 1.09× |
| New Mexico | 120,014 | 1.07× |
| Hawaii | 98,204 | 1.02× |
| Idaho | 80,863 | 0.72× |
| New Hampshire | 70,929 | 0.8× |
| West Virginia | 67,535 | 0.65× |
| Delaware | 63,670 | 1.03× |
| Rhode Island | 58,275 | 0.82× |
| Washington, District of Columbia | 58,267 | 0.86× |
| Maine | 46,595 | 0.58× |
| Alaska | 37,771 | 0.79× |
| South Dakota | 33,318 | 0.64× |
| Montana | 31,494 | 0.51× |
| North Dakota | 27,162 | 0.59× |
| Vermont | 16,979 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.59× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.25 |
| Extroversion | THRILL | 1.17 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Italy | 8.1% |
| United Kingdom | 4.7% |
See Coach (sport) audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Coach (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.