Coach (sport) Audience in United States

Coach (sport) logo

Coach (sport) has an estimated audience of 22,442,857 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Home equity, The Historian.

Coach (sport) fans in United States are concentrated in California, with strong brand affinity for Keene, New Hampshire. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Coach (sport) fans

Demographic split for Coach (sport) audience in United States
MetricValue
Estimated audience size22,442,857

Audience persona

The typical Coach (sport) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Coach (sport) in United States
RegionReachAffinity
California3,973,9161.61×
Texas3,321,4931.72×
Florida2,106,3251.39×
New York1,540,3361.23×
Georgia961,0211.39×
Illinois930,6911.24×
Arizona788,1251.72×
North Carolina783,4551.16×
Pennsylvania708,3380.94×
New Jersey702,3351.23×
Ohio694,5811×
Michigan605,7591.03×
Virginia536,8230.98×
Tennessee488,2441.08×
Maryland458,0031.19×
Massachusetts425,7640.96×
Alabama420,3031.34×
Washington414,4460.92×
Indiana408,7361×
South Carolina385,5591.14×
Colorado347,9770.98×
Louisiana327,3851.13×
Missouri323,7310.89×
Nevada309,3821.43×
Wisconsin275,7120.82×
Minnesota259,9000.81×
Oklahoma254,1381.02×
Oregon249,3980.97×
Kentucky232,7310.83×
Connecticut227,5791.01×
Mississippi220,8071.19×
Kansas190,9631.08×
Arkansas162,4610.88×
Iowa155,9250.84×
Utah151,9230.76×
Nebraska122,8491.09×
New Mexico120,0141.07×
Hawaii98,2041.02×
Idaho80,8630.72×
New Hampshire70,9290.8×
West Virginia67,5350.65×
Delaware63,6701.03×
Rhode Island58,2750.82×
Washington, District of Columbia58,2670.86×
Maine46,5950.58×
Alaska37,7710.79×
South Dakota33,3180.64×
Montana31,4940.51×
North Dakota27,1620.59×
Vermont16,9790.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coach (sport) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
Home equity2.2×Home & Garden
The Historian16.48×Literature
Alaska1.65×Travel & Leisure
Eurail16.57×Cars & Mobility
Bank account1.53×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
JDSU1.84×Business & Career
Noodle (Gorillaz)2.01×Music & Radio
Cam Ward1.9×Sports
Staycation1.57×Home & Garden
Jesse Plemons1.62×Movies & TV
Jaws2.37×Movies & TV
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coach (sport) audience
TraitClusterScore
Luxury OrientationPREMIUM1.25
ExtroversionTHRILL1.17
Sports ActivityPOWER1.17
Early Adopter MentalityPOWER1.16
Healthy LifestyleBALANCE1.13
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Coach (sport)
CountryShare
United States28.7%
Italy8.1%
United Kingdom4.7%

See Coach (sport) audiences in other countries

More Sports audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Coach (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.