A data profile of the people who buy, follow and care about Coach (sport) in Italy — modelled from more than twelve digital signal sources. Coach (sport) has an estimated audience of 6,302,857 people in Italy.
Coach (sport) fans in Italy are concentrated in Lombardy, with strong brand affinity for Wikipedia.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Singer-songwriter, with strongest over-indexing on Wikipedia (2.6× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Coach (sport) fan in Italy shows strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Coach (sport) profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 6,302,857 |
of the worldwide Coach (sport) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.7% |
| Italy | 8.1% |
| United Kingdom | 4.7% |
Where the Coach (sport) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.45× | |
| 02 | Lazio | ~1M | 1.43× | |
| 03 | Tuscany | ~600K | 1.33× | |
| 04 | Veneto | ~600K | 1.25× | |
| 05 | Piedmont | ~600K | 1.25× | |
| 06 | Campania | ~900K | 1.21× | |
| 07 | Emilia-Romagna | ~600K | 1.10× | |
| 08 | Sicilia | ~600K | 1.07× | |
| 09 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 10 | Puglia | ~400K | 0.98× | |
| 11 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 12 | Liguria | ~200K | 0.91× | |
| 13 | Sardinia | ~200K | 0.91× | |
| 14 | Calabria | ~200K | 0.89× | |
| 15 | Abruzzo | ~100K | 0.88× | |
| 16 | Marche | ~100K | 0.85× | |
| 17 | Umbria | ~90K | 0.85× | |
| 18 | Basilicata | ~40K | 0.71× | |
| 19 | Molise | ~20K | 0.62× | |
| 20 | Aosta Valley | ~9K | 0.58× |
The strongest cross-interests of the Coach (sport) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Neeson | Movies & TV | 4.51× | ||
| 02 | Lega Basket Serie A | Sports | 4.51× | ||
| 03 | Amanda Seyfried | Movies & TV | 4.51× | ||
| 04 | Ronaldinho | Sports | 4.14× | ||
| 05 | Brazil national football team | Sports | 3.22× | ||
| 06 | Wikipedia | Internet & Social Media | 2.60× | ||
| 07 | Argentina national football team | Sports | 2.29× | ||
| 08 | Satire | Literature | 2.21× | ||
| 09 | General practitioner | Health | 2.01× | ||
| 10 | Mediaset | Technology & Electronics | 1.98× | ||
| 11 | Serie B | Sports | 1.91× | ||
| 12 | Volunteering | Politics & Society | 1.89× | ||
| 13 | Singer-songwriter | Music & Radio | 1.82× | ||
| 14 | Como 1907 | Sports | 1.69× | ||
| 15 | Genetics | Kids & Family | 1.69× | ||
| 16 | Champagne | Food & Beverages | 1.67× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.65× | ||
| 18 | Sanremo Music Festival | Music & Radio | 1.63× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Telegram | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Patriotism | CONSERVATISM | 1.11× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Coach (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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