A data profile of the people who buy, follow and care about Coach (sport) in United Kingdom — modelled from more than twelve digital signal sources. Coach (sport) has an estimated audience of 3,682,857 people in United Kingdom.
Coach (sport) fans in United Kingdom are concentrated in England, with strong brand affinity for Wikipedia.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (2.49× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coach (sport) fan in United Kingdom shows strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Coach (sport) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,682,857 |
of the worldwide Coach (sport) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.7% |
| Italy | 8.1% |
| United Kingdom | 4.7% |
Where the Coach (sport) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 2.40× | |
| 02 | Scotland | ~400K | 1.26× | |
| 03 | West Midlands | ~200K | 1.13× | |
| 04 | Wales | ~200K | 1.07× | |
| 05 | Northern Ireland | ~100K | 1.06× | |
| 06 | Yorkshire and the Humber | ~300K | 0.88× | |
| 07 | South East | ~300K | 0.65× | |
| 08 | North East | ~90K | 0.63× | |
| 09 | East of England | ~200K | 0.52× | |
| 10 | East Midlands | ~100K | 0.45× | |
| 11 | South West | ~100K | 0.43× | |
| 12 | North West | ~100K | 0.25× |
The strongest cross-interests of the Coach (sport) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.49× | ||
| 02 | Keira Knightley | Movies & TV | 2.46× | ||
| 03 | Rangers FC | Sports | 2.15× | ||
| 04 | Real property | Home & Garden | 2.06× | ||
| 05 | Risk management | Business & Career | 2.05× | ||
| 06 | Betfair | Games | 2.03× | ||
| 07 | Sketch comedy | Movies & TV | 2.02× | ||
| 08 | Adoption | Kids & Family | 1.94× | ||
| 09 | Satire | Literature | 1.80× | ||
| 10 | William Hill (bookmaker) | Games | 1.74× | ||
| 11 | Hot tub | Home & Garden | 1.72× | ||
| 12 | Refrigerator | Home & Garden | 1.70× | ||
| 13 | Esso | Cars & Mobility | 1.65× | ||
| 14 | Hobby | Home & Garden | 1.62× | ||
| 15 | Sky Bet | Games | 1.59× | ||
| 16 | Rugby union | Sports | 1.56× | ||
| 17 | Gymshark | Sports | 1.55× | ||
| 18 | Mother's Day | Kids & Family | 1.55× | ||
| 19 | Mobile home | Cars & Mobility | 1.52× | ||
| 20 | Personal trainer | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Risk Appetite | THRILL | 1.25× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Community Orientation | OPEN | 0.77× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coach (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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