Coach (sport) Audience in Germany
Coach (sport) has an estimated audience of 2,064,557 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Transfermarkt, Tagesschau, Western Union, Pets.
Coach (sport) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Jotex. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Transfermarkt, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Coach (sport) fans
| Metric | Value |
|---|---|
| Estimated audience size | 2,064,557 |
Audience persona
The typical Coach (sport) fan in Germany shows strong Sports Activity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 532,128 | 1.18× |
| Bayern | 426,294 | 1.28× |
| Baden-Württemberg | 347,261 | 1.23× |
| Hessen | 227,321 | 1.44× |
| Niedersachsen | 200,170 | 1× |
| Berlin | 122,858 | 1.33× |
| Rheinland-Pfalz | 118,232 | 1.14× |
| Schleswig-Holstein | 71,311 | 0.96× |
| Sachsen | 68,493 | 0.68× |
| Hamburg | 64,035 | 1.37× |
| Brandenburg | 50,817 | 0.79× |
| Sachsen-Anhalt | 30,929 | 0.58× |
| Thüringen | 28,413 | 0.54× |
| Saarland | 23,284 | 0.92× |
| Mecklenburg-Vorpommern | 22,539 | 0.57× |
| Bremen | 17,209 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Transfermarkt | 4.56× | Sports |
| Tagesschau | 2.78× | Movies & TV |
| Western Union | 4.56× | Business & Career |
| Pets | 1.74× | Pets & Animals |
| Felix Baumgartner | 4.15× | Sports |
| Paleontology | 6.92× | Health |
| FC Bayern Munich | 1.63× | Sports |
| Real property | 3.69× | Home & Garden |
| Kicker | 3.26× | Sports |
| Automobiles | 1.61× | Cars & Mobility |
| 3. Liga | 3× | Sports |
| Satire | 3.21× | Literature |
| 2. Bundesliga | 1.72× | Sports |
| German television comedy | 3.61× | Movies & TV |
| S.L. Benfica | 6.92× | Sports |
| Hindi | 6.92× | Politics & Society |
| Germany national football team | 2.22× | Sports |
| Meteorology | 3.79× | Home & Garden |
| Westdeutscher Rundfunk | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Indulgence | JOY | 1.22 |
| Mindfulness | BALANCE | 1.12 |
| Career Orientation | POWER | 1.12 |
| Pet Ownership | JOY | 1.11 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Italy | 8.1% |
| United Kingdom | 4.7% |
See Coach (sport) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coach (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.